In this episode of The Source, host Jamie Wolf sits down with Nick Jorgensen for an open conversation on what it takes to plan with intention in a rapidly changing world.

They discuss strategic planning, the role of AI in agriculture and business, what they have been working on recently, and how those experiences are shaping their goals for 2026. The conversation touches on adapting early, thinking long term, and building systems that support both growth and sustainability.

This episode offers perspective for anyone thinking about the future of their operation, their business, or their career.

In Part 1 of our Embracing Innovation series, hosts Nick Jorgensen and Jamie Wolf explore what it really takes to evolve as an operation, adapt to new opportunities, and remain willing to change with the times.

The episode opens with a conversation between Nick and Jamie on the mindset behind innovation, how Jorgensen Land & Cattle evaluates new ideas, takes calculated risks, and balances long-standing tradition with forward-thinking decisions.

In the second segment, Bryan Jorgensen joins the discussion to share the farming perspective. He walks through the operation’s transition to no-till: when it happened, why it mattered, and how it reshaped their approach to agronomy and soil health.

Part 2 will continue with the final segment of this series, where the focus shifts to the cattle side of the operation and the innovations taking place there.

In this episode of The Source, host Jamie Wolf sits down with Cody and Bryan Jorgensen to talk about the meaning behind the Jorgensen Land & Cattle logo — three diamonds that each tell part of their story. The center diamond represents their cattle business, the right represents their work in agriculture and crop production, and the left represents their focus on agritainment. Together, the diamonds capture what the Jorgensen operation is all about.