The Site Shed | Systems, Strategy and Growth for Tradies and Contractors Titelbild

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

Von: Matt Jones - Helping Tradies Build Smarter Scalable Businesses
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The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.

Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.

You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.


Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.


If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

© 2026 The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
Management & Leadership Marketing & Vertrieb Ökonomie
  • Want Better Staff Retention? Consider This Equity Model | ft. Chris Buttenham | Ep. 483
    Jan 27 2026

    🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    Most tradie business owners want great staff…
    But retaining them long-term is a whole different challenge.

    In this episode of The Site Shed Podcast, Matt sits down with Chris Buttenham, founder of Reins, to unpack a smarter way to reward and retain key team members, without giving away control of your business.

    They break down phantom equity, profit sharing, and incentive structures that help trade business owners:
    ✔️ Build loyalty
    ✔️ Align staff with business growth
    ✔️ Create real exit options
    ✔️ Avoid the risks of traditional equity

    If you’re struggling to keep good people, thinking about your long-term exit, or want your team to care about the numbers as much as you do, this episode is a must-watch.

    KEY CHAPTERS
    00:00 – Teaser
    02:00 – Meet Chris Buttenham & his contractor background
    04:40 – Why exit planning is broken for most tradies
    07:05 – Real stories: equity, private equity & staff buy-in
    09:40 – What is phantom equity?
    12:25 – Phantom equity vs real equity explained
    15:15 – Using equity to retain and motivate key staff
    18:35 – Vesting, performance rules & protecting the owner
    23:45 – Equity vs profit share: what to use and when
    28:25 – Transparency, numbers & educating your team
    34:05 – How to set this up properly (and keep it simple)
    38:55 – Where to learn more & final takeaways

    📲 Listen On The Go! https://tradie.wiki/listen

    ABOUT OUR GUEST
    Chris Buttenham is the co-founder and CEO of Reins, a platform helping contractors reward and retain key staff through simple, low-risk equity incentives. With roots in a family contracting business and experience in tech and M&A, Chris specialises in making complex equity and exit strategies practical for trade business owners.

    CONNECT WITH CHRIS BUTTENHAM
    Website: https://www.myreins.com/
    Facebook: https://www.facebook.com/myreins
    Instagram: https://www.instagram.com/reinstechnologies
    LinkedIn: https://www.linkedin.com/company/myreins/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and this series, please take 5 to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

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    41 Min.
  • The Tax Red Flags Every Tradie Needs to Know | ft. Claudio Gambin | Ep. 482
    Jan 20 2026

    🎯 Free Tools To Help Your Business:
    https://tradie.wiki/pod

    🫱🏻‍🫲🏼 Marketing For Your Business – Learn More About Tradie Web Guys:
    https://tradie.wiki/yt

    In Episode 482, Matt is joined by Claudio Gambin, a financial adviser and tax strategist who specialises in helping trade and construction business owners stop overpaying tax and start using smarter financial strategies.

    If your accountant only speaks to you at tax time, pushes generic advice, or can’t explain how to legally reduce your effective tax rate, this episode will open your eyes. Claudio breaks down the most common tax red flags tradies miss, why being proactive matters more than minimising tax at all costs, and how to reinvest savings back into your business to fuel long-term growth.

    This conversation goes beyond tax returns and dives into strategy, cash flow, scalability, and what actually makes a trade business bankable and sellable.

    🎥 Watch the video version of this podcast at:
    https://youtu.be/8bLf7qGbibM

    Key Chapters:

    00:00 – The tax questions tradies should be asking
    01:10 – Why most tradies overpay tax
    03:54 – The best investment is your business (not more assets)
    08:41 – Why reinvesting profit is tax-effective
    10:00 – Proactive tax planning explained
    15:08 – Depreciation, leverage & overlooked tax wins
    18:04 – The 3 golden questions for your accountant
    21:20 – Using tax savings to fuel growth
    24:45 – Eliminating lifestyle expenses from your business
    28:13 – What makes a trade business sellable
    38:05 – Strategy, time, and staying proactive

    Links mentioned in this episode:

    GFG Solutions: https://gfgsolutions.com/

    Claudio on Instagram: https://www.instagram.com/claudgambin/

    Connect With Claudio Gambin:

    Website: https://gfgsolutions.com/

    Instagram: https://www.instagram.com/claudgambin/

    Facebook: https://www.facebook.com/claudio.gambin/

    LinkedIn: https://www.linkedin.com/in/claudiogambin

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and this series, please take 5 to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

    Mehr anzeigen Weniger anzeigen
    49 Min.
  • Direct Mail Is Making a Comeback With Tradies in 2026 | ft. Wilson Zehr | Ep. 481
    Jan 13 2026

    🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    With online ads becoming noisier, more expensive, and harder to trust, many trade business owners are rediscovering the power of physical, personalised marketing that actually gets noticed.

    In Episode 481 of The Site Shed Podcast, Matt Jones sits down with Wilson Zehr, direct mail and marketing automation expert from Zairmail, to unpack why direct mail is making a serious comeback for tradies in 2026 and why relying on digital-only marketing may be hurting your conversions.

    This episode is packed with real-world examples, practical frameworks, and clear do’s and don’ts for using direct mail alongside digital marketing to win more local jobs, improve follow-up, and stand out in crowded markets, so make sure to listen until the end!

    Key Chapters:
    00:00 - Teaser
    02:43 - Meet Wilson Zehr: From Software Engineer to Strategic Marketing
    06:17 - The Nike Success Story and Why *Shoe Dog* is a Must-Read
    08:52 - From Surfboards to Zairmail (Mail as Fast as Email)
    12:26 - The "Junk Mail" Flip: Why Direct Mail Breaks the Digital Noise
    15:04 - Marketing as a Mechanic (Direct Mail & Digital)
    17:42 - Building Communication into the American Routine
    20:30 - The 70/20/10 Rule (The Ultimate Direct Response Formula)
    24:43 - Segmenting Voters for Overwhelming Success
    27:32 - Proximity Mail: The Best Way for Home Service Businesses to Target Geographically
    30:40 - Case Study or Offer, How Real Estate Agents Use Mail?
    33:41 - Avoid the Shotgun Approach (Hyper-Personalization is Key)
    36:25 - Why You Need to Be Remembered Before Disaster Strikes
    39:34 - The Power of Fridge Magnets and Referral Stickers
    43:56 - Scaling Past Word-of-Mouth
    47:37 - Why Monthly Newsletters Beat Unreliable Email Deliverability
    50:23 - Nurturing Leads with Email, SMS, and Direct Mail
    53:24 - Direct Mail Best Practices
    56:24 - Keep Messages Short and Drive Traffic to Video
    1:00:33 - Your Website is Your Credibility

    📲 Watch the video version! https://youtu.be/03B4nwRFBLM

    CONNECT WITH WILSON ZEHR
    Website: https://www.zairmail.com/
    Instagram: https://www.instagram.com/wilsonzehr/
    Facebook (Personal): https://www.facebook.com/wilson.zehr
    Facebook (Business): https://www.facebook.com/Zairmail/
    LinkedIn: https://www.linkedin.com/in/wilsonzehr

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/c/TradiewebguysAus
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and this series, please take 5 to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

    Mehr anzeigen Weniger anzeigen
    1 Std. und 8 Min.
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