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Marketing is shifting—and 2026 will reward small business owners who are intentional, human, and strategic with how they show up.

In this episode, I break down six key marketing trends shaping 2026, specifically for small businesses, solopreneurs, and entrepreneurs with lean teams (0–15 employees). These are not buzzwords or big-brand strategies—they’re practical shifts you can actually implement without a massive budget or staff.

We talk about how AI and human creativity work together to differentiate your brand, why collaborations and shared audiences are becoming one of the fastest paths to growth, and how smaller, intentional events are outperforming large conferences when it comes to trust and conversions.

I also cover why short-form video still matters—but long-form content is making a comeback, how search is evolving beyond keywords into conversational, multi-format discovery, and why turning your brand into an experience (not just content) is essential for standing out in today’s crowded digital space.

If you’re planning your 2026 marketing strategy, feeling overwhelmed by trends, or trying to grow your visibility without burning out, this episode will help you focus on what actually works—and what to stop chasing.

🎧 Perfect for:

• Small business owners
• Coaches, consultants, and service providers
• Entrepreneurs building a personal brand
• Leaders planning ahead for 2026

👉 Listen in and choose one trend to start implementing now—because momentum beats perfection every time.

--- Schedule a meet and greet call at www.CallSharvette.com

The Sharvette Mitchell Radio Show | www.Sharvette.com

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If your marketing feels inconsistent, it’s probably not your offer...it’s how you’re thinking about your target market.

In this episode, marketing strategist and coach Sharvette Mitchell breaks down what a target market really is and why it’s more than just demographics or job titles. You’ll learn how your audience actually falls into three categories—hot, warm, and cold—and how each group requires a different content marketing approach to move them from awareness to action.

Whether you’re a professional service provider, coach, consultant, speaker, or entrepreneur, this conversation will help you market with more intention.

👉 Ready to apply this strategy to your own business?
Explore Sharvette Mitchell’s coaching services and get personalized support to clarify your messaging, strengthen your visibility, and build a marketing strategy that converts.

Schedule a complimentary "meet and greet" call at www.CallSharvette.com or https://sharvette.as.me/discoverycall

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Sharvette Mitchell, THE PLATFORM BUILDER®, is CEO of Mitchell Productions, which is a marketing and professional development firm based in Richmond, VA.

She was named one of the African American Marketing Association’s 2025 ‘50 Black Marketers to Watch’ for Content and Creative Excellence, a recognition of her leadership, creativity, and industry impact.

After a successful 25-year career in corporate America, with 20 of the years spent in training and development, Sharvette transitioned into full-time entrepreneurship in 2018. She is now focused on coaching and training small business owners across the country. Her ability to blend corporate insight with marketing has positioned her as a trusted advisor in personal branding, visibility strategy, and leadership development.

Sharvette is a graduate of Virginia Commonwealth University with a Bachelor of Science in Marketing. She is also a graduate of the Goldman Sachs One Million Black Women: Black in Business Program.

As a speaker, 8X author, 9X conference producer, and host of the Sharvette Mitchell Radio Show with 788+ episodes, her insights have resonated across various platforms.

Recognized in publications like Yahoo! Finance and HuffPost, and media outlets like CBS 6, Sharvette is a powerful advisor and consultant in today's competitive market.

The Sharvette Mitchell Radio Show | www.Sharvette.com

Listen and Subscribe to our Podcast: https://pod.link/281762250

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Episode 788 | December 9, 2025, at 6:00pm EST | The Sharvette Mitchell Radio Show

Our season finale!!!

Lashay Simmons Walker is the CEO and Lead Lash Artist of Lashay Lash, a luxury beauty studio in Richmond, VA. With a bachelor’s degree in paralegal studies and an MBA, she blends strong business strategy with beauty expertise to help women look and feel powerful. Over the last four years, Lashay has built her business into a six-figure brand while balancing motherhood, education, and entrepreneurship. She specializes in natural yet elevated lash enhancements and is passionate about delivering a luxury client experience. Now expanding her impact, Lashay is launching a digital lash training program and offering 1:1 business coaching to help beauty professionals grow profitable service-based businesses with confidence and clarity. Her mission is simple: empower women to step boldly into success, transform their confidence, and create the life they deserve.

https://lashaylash.glossgenius.com
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The Sharvette Mitchell Radio Show | www.Sharvette.com

Listen and Subscribe to our Podcast: https://pod.link/281762250

Listen on Apple Podcast - http://itunes.apple.com/us/podcast/the-sharvette-mitchell-radio/id281762250

Listen on Spotify - https://open.spotify.com/show/6Er67rVhcSqj8MO7ysL9bV

Listen on iHeart Radio: https://www.iheart.com/podcast/256-the-sharvette-mitchell-rad-31047507/

Listen on BuzzSprout- https://thesharvettemitchellradioshow.buzzsprout.com

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