How far should brands really push it on social? In Episode 4, Nathan sits down with longtime friend and social media veteran Dave Russell to talk brand voice, reactive posting, “unhinged” social trends, and the fine line between funny and getting fired. From Brand Twitter war stories to Checkers & Rally’s late-night fries chaos, this episode is packed with real talk, hilarious behind-the-scenes stories, and smart advice for social managers trying to find the balance between personality and strategy.

Nathan kicks off Episode 3 of The Sht We Post* with a solo take on authenticity in social media, breaking down why audiences can instantly tell when brands and creators are forcing it, chasing trends, or trying way too hard to feel human.

Then he’s joined by Darby Hogan, Senior Social Media Manager at Swanson Health, for a candid conversation on what authenticity actually looks like in the day-to-day of social. From community management and creative droughts to C-suite reporting, ROI conversations, trend fatigue, and the myth that one person can run an entire social ecosystem, this episode is packed with real talk for modern social teams. If you work in social, content, or brand marketing, this one will feel very familiar in the best way.

In this episode, Nathan takes a quick deep dive into Social Media addiction since there's been a lot of controversy around it lately. Then, he sits down with Paula Candelario, Senior Social Media Strategist at Akamai Technologies, for a real talk conversation on life in social. They get into agency chaos, B2B marketing that doesn’t suck, AI in content creation, internet trolls, and why the best social strategy is usually a lot simpler than people make it. Funny, honest, and full of the kind of insight you only get from people actually in the trenches.