Get an inside look at semen collection and processing at Select Sires, with Vice President of Semen Processing and Quality Control, Lucas Helser. Lucas walks through his 16‑year journey with the cooperative and explains the science, technology, and precision behind semen processing for the dairy and beef industries. He breaks down how semen quality is measured, what drives fertility success, and why strict lab protocols matter. Listeners will also learn how research, innovation, and the Program for Fertility Advancement™ (PFA™) help deliver dependable results to farmers around the world.

This episode dives deep into the latest round of genetic proofs, highlighting new graduates, proven sires and why reliability and real‑world daughter data continue to matter. The team breaks down lineup diversity, index performance (HHP$®, TPI®, JPI™, JUI™), and how current index formulas are shaping the future of the breed.

In this episode, Northern Ireland dairyman David Irwin, owner of Redhouse Holsteins, explains how he builds functional, profitable Holsteins through balanced genetics, strong cow families, and strategic use of Select Sires’ NxGEN® program. This episode is a great listen for anyone also chasing production, components, and longevity in their herd.