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The Secondhand Market Report

The Secondhand Market Report

Von: Selena Cate Green
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Secondhand Market Report is an independent publication focused on the realities of the secondhand economy — estate sales, resale, pricing, and the human stories that move through it.

The work is informed by years of hands-on experience in estate liquidation and resale. Episodes and articles draw from field observation, interviews, and ongoing work — including conversations and reporting done alongside David Green, who joins select episodes and projects.

Based in Sonoma County in the Bay Area, Secondhand Market Report documents the secondhand world as it unfolds, with attention to context, labor, and lived experience.

Stories are always welcome.

Selena Green 2023
Management & Leadership Ökonomie
  • The Thrift Fishing Trip — Waiting, Watching, and the Moment You Strike
    Feb 16 2026

    The Thrift Fishing Trip — Waiting, Watching, and the Moment You Strike

    We arrived at opening and spent the first half hour scanning the store.

    On my way out, I spotted them — Denby Azure dishes sitting quietly on a cart in the back. Not yet released. Certainly not yet available and they were there waiting, teasing me.

    I recognized the glaze immediately and stepped to the side to confirm what I already suspected. But there was nothing to do except wait.

    For the next hour, more people entered the store, including dealers I knew. Anyone could have brought them out. Anyone could have reached them first.

    This episode explores the psychological side of thrifting — the waiting, the observation, and the moment when preparation finally meets opportunity.

    Most people only see the item afterward. They don’t see the waiting that came before it.

    Field Notes from the Secondhand Market Report.

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    8 Min.
  • Estate Sale Challenges No One Talks About
    Feb 13 2026

    Estate sales are often viewed from the outside as organized shopping events — but behind the scenes, the work is far more complex.

    In this episode, we’re talking about the challenges that rarely get discussed in the estate liquidation industry. From navigating emotional family dynamics and working within compressed real estate timelines to managing unexpected obstacles inside the home, professional liquidators are constantly balancing logistics, sensitivity, and business decisions.

    You’ll also hear about the physical and mental demands of the job, why strong contracts matter, and how maintaining control of the workspace protects both the process and the outcome.

    Estate liquidation isn’t simply about pricing and selling items — it’s about guiding a property through a major transition with professionalism and steadiness.

    If you’ve ever wondered what truly happens behind the scenes, this episode offers a candid look at the realities of the work.

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    10 Min.
  • Strategic Estate Pricing: Why Holding Out for eBay Prices Can Cost You
    Feb 7 2026

    Pricing an estate sale is never about gambling and hoping items sell. Professional liquidators are hired to do two things — raise funds for the family and empty the home. Achieving both requires intentional pricing from the very beginning.

    Holding out for eBay-level pricing often misunderstands the estate sale environment. Online marketplaces have millions of buyers. An estate sale has a limited window and a localized audience, and the most serious buyers typically walk through the door on the first morning.

    In this episode, we discuss why strong results are rarely accidental, how strategic pricing drives momentum, and why meeting the market matters more than chasing theoretical value.

    For the written companion article, visit: https://www.secondhandmarketreport.com/articles/strategic-estate-pricing

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    6 Min.
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