The First Decision That Unlocks Your Next Season of Impact and Income

Many seasoned entrepreneurs over 50 carry the same quiet thought for years.

“I know I have a book in me.”

In this episode of The Seasoned Entrepreneur, we explore why that thought keeps returning and why writing a book is often not a creative side project, but a strategic decision. For experienced entrepreneurs, the book often becomes the foundation that brings clarity to business direction, messaging, and future income streams.

We talk about why clarity usually comes after the decision, not before it, and why progress, structure, and support matter more than perfection in this season. If you are ready to simplify your business, create impact beyond one on one work, and unlock what comes next, this episode will help you recognize whether this is your season to decide.

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The 4th quarter is here — and how you show up now can set the tone for your success next year. In this powerful Season 2 kickoff of The Seasoned Entrepreneur Podcast, host Vanessa Collins shares how to finish the year strong by focusing on three essential areas: your Black Friday offer, your content strategy, and your business backend.

Vanessa explains how to create or repurpose an irresistible offer that brings a cash infusion into your business before the year ends, why consistent and intentional content is the key to staying visible and building trust, and how streamlining your systems and automations can save you stress while setting you up for sustainable growth. Whether you’re a coach, author, or entrepreneur over 50, this episode will inspire you to stop waiting for the perfect time and start creating momentum right where you are.

Listen now and then visit TheSeasonedEntrepreneur.com/19 for show notes and resources. You can also connect with Vanessa on Substack at TheSeasonedEntrepreneur.com/substack to continue the conversation and get weekly insights to help you grow your business with focus, faith, and digital mastery.

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Struggling to write your book? You're not alone—and it's not about time or talent. In this episode, I break down the real reasons most people never finish their book and share the mindset shifts you need to finally get it done. We’ll tackle self-doubt, procrastination, and time management head-on—and I’ll show you how to turn your book into a $10K+ business asset through workshops, courses, coaching, and more. Whether you're starting from scratch or stuck in the messy middle, this episode will give you the clarity, motivation, and strategy to move forward with confidence.

✨ Ready to stop dreaming and start doing? Join the 16-week Black Friday Challenge, starting August 11: TheBlackFridayChallenge.com

🎧 Show notes: TheSeasonedEntrepreneur.com/18

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