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The Sales Advice That Offended Half the Internet

The Sales Advice That Offended Half the Internet

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 Does dropping an F-bomb actually close more deals? Udi Ledergor shared the data point that shocked the sales world: salespeople who swear on calls have an 8% higher win rate than those who don't. The reaction was instant chaos. One-third of people were appalled, calling it "unprofessional." The other two-thirds? They knew we were onto something real. In this sneak peek with Udi Ledergor, we dive into the controversial "Profanity Study" and the philosophy of Courageous Marketing. Key takeaways: Why "safe" marketing is actually the most dangerous strategy The psychology behind why polarising content wins Why indifference is the true enemy of sales growth Subscribe for the full episode dropping tomorrow! Chapters: 00:00 The Swearing Sales Stat That Broke the Internet 00:35 The Marketer's Dream: When Half Love It and Half Hate It 00:52 The Indifference Problem: If Nobody's Pissed Off, Nobody Cares 01:45 The Core Domain Exercise: Defining Your Brand Identity 02:08 What People Say When You Leave the Room: The Jeff Bezos Brand Test 02:20 From Best Practices to Courageous Marketing: Making the Transition Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. Try it free at prospeo.io/wham #SalesAdvice #CourageousMarketing #B2BMarketing #Polarizing #SalesPsychology #WeHaveAMeeting
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