In this episode of the Rethink Everything podcast, host Brian Vieaux interviews James Duncan, who discusses the evolution of personal branding in the age of AI, his transition to entrepreneurship with his new agency Caelum, and the lessons learned in his first year of business.
They explore the importance of personal branding, the meaning behind the name Caelum, and how to create attention in the marketing world.
Chapters
00:00 Introduction to James Duncan
01:51 The Evolution of Personal Branding in the Age of AI
06:04 Transitioning to Entrepreneurship: Starting Kylum
11:14 The Meaning Behind Caelum: A Name with Purpose
14:06 Lessons Learned in the First Year of Business
21:11 The Importance of Personal Branding and Creating Attention