The Real Reason Why CRM Is MORE Important NOW Than Ever Before With Jon Ferrara
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The Real Reason Why CRM Is MORE Important NOW Than Ever Before With Jon Ferrara
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In a world flooded with automation and digital noise, business success comes down to something simple: human connection. That’s the core belief of Jon Ferrara, founder of GoldMine and Nimble. In this exclusive interview, Jon shares how building multi-million-dollar companies without VC funding—and surviving a life-changing health scare—reshaped his view of CRM. It’s not about tracking sales; it’s about nurturing relationships. He explains why traditional CRMs fail modern entrepreneurs, what to look for in your first tech stack, and why you must move from managing customers to managing your entire constituency. If you’re a founder, coach, or entrepreneur struggling to stand out, this conversation will reframe how you think about growth—and why CRM matters now more than ever.
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