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Yasmine Mustafa @thepulpod

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Welcome back to The Pulp Podcast! In this episode, I sit down with Karan Menghani, DJ and founder of Groundwork, a Dubai-based creative agency that went from signing its first client to landing projects with Sephora, Emirates, and Nike. We talk about: - How he turned a free CGI video into a viral post seen by half a million people - What really happens behind the scenes of a creative agency in Dubai - How to start a business in Dubai without big capital - Why family support and timing matter in business - Building a multi-service agency: paid media, CGI, branding, influencer marketing, and more - Honest insights on growth, setbacks, and navigating partnerships - If you're interested in business, marketing, CGI content, or Dubai’s creative scene — this one’s for you. Timestamps: 0:00 – Intro 2:00 – How Groundwork Started 10:00 – The Warehouse Gym Story 18:00 – How Sephora Found Him 26:00 – Creative Process Behind CGI Projects 40:00 – Business Tips for Dubai Agencies 50:00 – Final Thoughts 🔗 Follow Groundwork: https://www.instagram.com/groundwork.ae/ 🔗 Follow Karan: https://www.instagram.com/karanmenghani/ 🔗 Follow The Pulp Podcast: https://www.instagram.com/thepulppod 🔗 Follow Yasmine Mustafa: https://www.instagram.com/yazzy_tv #DubaiBusiness #CreativeAgency #CGIVideo #Entrepreneurship #MarketingPodcast #PulpPodcast #MadeInDubai #GroundworkDubai #BusinessGrowth #SephoraMiddleEast

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The Budget Planner:

https://www.financeherwell.com/free-budget-planner

A Heathy Wealthy Mindset:

https://www.financeherwell.com/struggling-with-your-relationship-with-money

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• Navigating Personal and Professional Challenges: Balancing career growth while managing the full-time care of ailing parents, emphasizing the development of patience, time management, and self-reliance.
• Building a Personal Brand: Understanding the importance of reputation as currency and how to build and protect your personal brand beyond just social media presence.
• Shifting from Hustle to Value Culture: Emphasizing the importance of creating value for others and oneself to avoid burnout and maintain a sustainable work ethic.
• Lifelong Learning and Self-Growth: Advocating for continuous learning through various means, including online resources, books, and practical experiences, to keep growing and stay motivated.

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Discover Your Human Design Chart (free): https://www.myhumandesign.com/

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