📖 Buy My Book https://www.theprimelifeproject.co.uk/the-identity-wheel

Burnout warning signs, quietly cracking, and mental health at work - if you're still performing but silently struggling, this video is for you. Most people don't realise they're breaking down until it's too late because they're stuck in the "quietly cracking" phase that nobody talks about.

I'm Daniel James, a mindset and high-performance coach, and in this video I break down the invisible crisis happening beneath the surface for high performers everywhere. I share the story of a client who was smashing every target at work whilst falling apart at home, and I walk you through a 7-point checklist to identify whether you're quietly cracking right now.

You'll learn why your nervous system is stuck in a low-level threat state, why recovery isn't weakness - it's a performance strategy, and four practical shifts you can make this week to protect yourself before burnout takes you out completely.

If you've been telling yourself "I'm fine" for weeks on end, this is your wake-up call.

Follow me around the web:

Instagram: https://www.instagram.com/theprimelifeproject/

Youtube: https://www.youtube.com/channel/UChzUZO5ftPkjnKoujRbby0w

0:00 — How are you actually doing?

0:44 — The invisible crisis no one talks about

2:02 — Why we gaslight ourselves into "I'm fine"

3:09 — Sarah's story: smashing targets whilst falling apart

5:02 — What's really happening to your nervous system

7:00 — Why resilience isn't bouncing back

7:55 — 7 signs you're quietly cracking (checklist)

9:06 — The identity trap keeping you stuck

11:11 — 4 practical shifts you can make this week

14:38 — The question you need to ask yourself today

Why waiting for January keeps you stuck — and how starting in December gives you an unfair advantage.

Most people are already giving themselves permission to fail — and they don’t even realise it.

Every December, millions quietly decide that this month doesn’t count.

They overeat. They switch off. They delay change.

All while telling themselves: “I’ll sort it in January.”

That mindset is the very reason January fails.

In this live session, I’m breaking down:

Why waiting for January actually reinforces the identity you’re trying to escape

The psychology behind why 92% of New Year’s resolutions fail

Why starting in December gives you an unfair advantage

How to build momentum before the world wakes up

A simple 14-day framework to reset your identity and habits — without burning out

This isn’t about hustle.

It’s about who you’re becoming when no one is watching.

If you’ve ever felt stuck, frustrated with yourself, or tired of restarting your life every January — this is for you.

📌 LIVE CHALLENGE:

Before this session ends, you’ll commit to one action you’ll take today — not tomorrow.

🔥 Ready for real accountability?

My Ascend programme has limited spaces opening before January. Imagine being six sessions deep while everyone else is still planning.

📘 This session is inspired by my work on identity and behaviour change, including concepts from The Identity Wheel.

👉 Share this with someone who keeps saying “I’ll start in January.”

January isn’t a starting line.

It’s a checkpoint.

Are you repeating the same patterns no matter how hard you try to change?Tonight, we’re going beneath habits, beneath mindset—and straight to the root:your hidden “I am” identity statements.These unspoken sentences shape your thoughts, emotions, actions, and results.Most people never see them… but they run their entire life.In this live session, you’ll learn:🔥 Why your identity creates your reality🔥 How the “Identity Wheel” keeps you stuck in the same cycles🔥 How inherited beliefs from parents, teachers, and past relationships become internal truth🔥 How to expose the silent “I am” statements sabotaging your success🔥 The first simple shift to begin rewriting your lifeIf you’ve ever felt like you know what to do but still can’t follow through…If you self-sabotage at the worst times…If you feel like you’re living someone else’s story…You're not broken. You're just running outdated software.Let’s upgrade it.

0:00 – The Silent “I Am” Statements1:09 – Rock Bottom Realisation2:25 – You Can’t Outperform Identity3:27 – Origins of Negative Beliefs4:35 – You Are Not the Voice5:00 – Childhood Money & Self-Worth Patterns6:16 – The Identity Wheel9:20 – The Identity Loop10:02 – Living Someone Else’s Identity11:40 – Identifying Your “I Am” Statements12:47 – Final Message