Acquisitions can unintentionally create chaos, two product suites, overlapping features, and customers suddenly drowning in options. In this episode, we explore how to rebuild your pricing strategy after a merger by focusing on simplicity, clarity, and behavioral cues that reduce overwhelm. We walk through how to map jobs-to-be-done, reorganize features into meaningful groups, and re-segment your newly combined customer base so your pricing tells a coherent story again. You’ll learn how to avoid the complexity trap, strengthen your sales narrative, and guide customers toward confident, value-driven decisions in your post-acquisition world.

Connect

• ✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.
• ✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.
• ❇️ Connect with us on LinkedIn

Credits

• Host – Etinosa Agbonlahor
• Production – Juan Pablo
• Music – Serge Quadrado Music

Hosted on Acast. See acast.com/privacy for more information.

Acquisitions often spark fear: prices might rise, favorite features could disappear, and loyal customers start wondering if they still belong. In this episode, we break down how to manage post-acquisition pricing through the lens of behavioral economics, addressing loss aversion, trust, and fairness. You’ll learn how to communicate change, prove value early, and keep both old and new customers invested in your next chapter.

Connect

• ✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.
• ✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.
• ❇️ Connect with us on LinkedIn

Credits

• Host – Etinosa Agbonlahor
• Production – Juan Pablo
• Music – Serge Quadrado Music

Hosted on Acast. See acast.com/privacy for more information.

Cost-plus pricing sounds logical, add a margin on top of your costs and call it a day. But in reality, it caps your profit, hides inefficiencies, and forces customers to pay for your past mistakes. In this episode, we break down the behavioral economics of cost versus sunk cost, and how ignoring sunk costs can make your pricing more strategic. You’ll learn how to separate fixed from variable costs, play with seasonal margins, and price based on value, not old investments.

Connect

• ✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.
• ✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.
• ❇️ Connect with us on LinkedIn

Credits

• Host – Etinosa Agbonlahor
• Production – Juan Pablo
• Music – Serge Quadrado Music

Hosted on Acast. See acast.com/privacy for more information.