On this episode of The Perfect Franchise podcast, hosts Kris Simonich and Andrea Floyd welcome Cory Czepa, Founder and President of Live 2 B Healthy Senior Fitness. Cory shares how he developed a unique and proven exercise program specifically tailored for seniors in various living communities, including assisted living, memory care, and independent living.

Discover the significant need for specialized senior fitness, why the typical "activity director" program falls short, and how Live 2 B Healthy provides certified, customized, and progressive exercise routines that lead to incredible results—including a documented 60% reduction in falls!

Cory dives into the dual-pronged marketing approach (digital and grassroots) that helps franchisees land clients (both facilities and individual seniors), the massive ROI for senior communities, and the power of recurring revenue. If you're looking for a franchise with a purpose-driven model and a strong foundation for growth, this is a must-listen.

• Solving a Critical Need: Live 2 B Healthy provides proven, customized exercise programs exclusively for seniors, addressing a forgotten demographic often overlooked by generic fitness classes.
• The Problem with Status Quo: Many senior communities rely on untrained activity directors or generic DVDs for exercise, leading to non-customized and ineffective routines for a fragile population.
• Proven Results & ROI: Case studies show their program led to a 60% decrease in falls in one memory care community, offering a massive financial return for facilities.
• Customization is Key: Trainers deliver different progressions in the same class to accommodate diverse needs (wheelchairs, walkers, fully ambulatory), ensuring maximum benefit for every resident.
• Powerful Marketing Tools: Franchisees use a combination of digital marketing partnerships and provided grassroots materials (flyers, brochures) to generate inbound calls and close sales builds.
• The Power of Recurring Revenue: Contracts with facilities are flat, monthly recurring payments. Individual seniors may use insurance or monthly ACH payments, creating a stable, predictable income stream.
• Franchise Success Advice: Cory emphasizes the need to follow the proven system of the franchisor and set a strong foundation by working the business as a full-time endeavor in the first one to two years.

Ready to own a franchise that truly makes a difference in people's lives and offers a stable, recurring revenue model? Live 2 B Healthy provides a proven system to deliver essential, customized exercise programs to the booming senior population.

To explore this opportunity and other great brands, visit theperfectfranchise.com and click "Let's Talk" to schedule a call with a consultant. Don't miss the next episode of The Perfect Franchise podcast!

📌 Stay Connected:

Visit our website: www.theperfectfranchise.com

Kris Simonich: LinkedIn | Email: kris@theperfectfranchise.com

Andrea Floyd: LinkedIn | Email: andrea@theperfectfranchise.com

Cory Czepa: https://www.linkedin.com/in/cory-czepa-174b5235/

Live 2 B Healthy Senior Fitness: https://live2bhealthy.com/

#ThePerfectFranchise #SeniorFitness #FranchiseOpportunity #Live2BHealthy #RecurringRevenue #SeniorLiving #PersonalTraining #FitnessFranchise #FranchiseInvestment #BusinessOpportunity #ReduceFalls

In this episode of The Perfect Franchise Podcast, hosts Kris Simonich and Andrea Floyd sit down with Derek Shewmon, Founder of HOMEstretch, the innovative “one-stop-shop” helping homeowners and real estate agents prepare homes for sale.

Derek shares how HOMEstretch was born from a real need — simplifying the chaotic process of getting homes market-ready through coordinated services like painting, flooring, landscaping, and cleaning. He also opens up about what makes the franchise model unique, why strong community ties matter, and the type of owners who thrive in this business.

Whether you’re passionate about real estate, operations, or building a local empire, Derek’s insights reveal how HOMEstretch is changing the game for both homeowners and entrepreneurs.

• Origin Story: How Derek and his co-founder identified a market gap and created the “home preparation” industry from scratch.
• One-Stop Convenience: Why real estate agents trust HOMEstretch to handle everything from painting to cleaning — fast and professionally.
• Marketing Model: How franchisees succeed by building lasting relationships with agents instead of relying on online ads.
• Ideal Franchisee: The mindset, motivation, and passion that drive success in a relationship-based business.
• Support & Growth: HOMEstretch’s partnerships and tools that help franchisees manage operations and scale efficiently.
• Parting Advice: Derek’s take on finding passion beyond financial goals when choosing your franchise path.

Looking to build something meaningful — and profitable — in your community? HOMEstretch offers a proven model that helps families and realtors while creating space for lasting growth.

👉 Explore your franchising options with The Perfect Franchise today.

Visit theperfectfranchise.com and schedule a call with our team to find the right fit for your goals.

📌 Stay Connected:

Visit our website: www.theperfectfranchise.com

Kris Simonich: LinkedIn | Email: kris@theperfectfranchise.com

Andrea Floyd: LinkedIn | Email: andrea@theperfectfranchise.com

Derek Shewmon: https://www.linkedin.com/in/derekshewmon/

HOMEstretch: https://www.home-stretch.com/

#ThePerfectFranchise #HomeStretch #FranchiseSuccess #RealEstateFranchise #Entrepreneurship #FranchiseOpportunities #HomeImprovement #BusinessGrowth #Podcast #FranchiseOwners

Join Kris Simonich and Andrea Floyd for an expert edition of The Perfect Franchise podcast featuring Senior Franchise Consultants Steve Belko and Todd Weiss. In this special episode, the consultants tackle two challenging, yet common, real-world client scenarios. First, they discuss how to approach franchising when a client needs to replace a high W-2 salary (e.g., $200,000) and the critical importance of prioritizing "fit first" over immediate income. Second, they dive into the tricky territory of a divided married couple—where one spouse is all-in and the other is risk-averse—offering strategies for effective communication, due diligence, and ensuring both partners are aligned before taking the leap.

• The High-Salary Challenge: The consultants address the client who needs to replace a $200,000 salary, emphasizing that immediate income replacement is unrealistic and setting expectations for a 1 to 2-year ramp-up period.
• W-2 vs. Business Owner Mindset: Todd challenges the client to question why they don't just find another job, highlighting the fundamentally different nature of business ownership versus a W-2 role.
• "Fit First" Strategy: Kris stresses the importance of prioritizing the right franchise fit over the quickest path to income, noting that most incomes can be recreated by adjusting the number of territories or units.
• The Divided Spouse Scenario: The team tackles the common issue of one spouse being highly enthusiastic while the other is anxious about the risk or time commitment.
• Involving the Spouse Early: Steve emphasizes that both partners must be fully involved in the due diligence and educational process to overcome fear and understand the reduced risk of a proven franchise model.
• Reframing Risk: Todd suggests re-framing the conversation by focusing on the positive outcome and how success in 2-3 years could fundamentally change their lives for the better.
• A Personal Take: Andrea shares her own experience of her husband making the initial leap and the importance of a third-party advisor (like The Perfect Franchise) in facilitating open, non-judgmental conversations between spouses.
• Uncovering Hidden Concerns: The consultants discuss how to navigate the trickiest situations, where one spouse may be masking their lack of confidence in the other's ability or bringing unaddressed concerns to the table.

Facing your own complex questions about franchising, risk, or balancing family goals? You don't have to navigate them alone. The Perfect Franchise consultants specialize in these real-world scenarios. Explore your options and get the expert guidance you need.

📌 Stay Connected:

Visit our website: www.theperfectfranchise.com

Kris Simonich: LinkedIn | Email: kris@theperfectfranchise.com

Andrea Floyd: LinkedIn | Email: andrea@theperfectfranchise.com

Todd Weiss: https://www.linkedin.com/in/toddweisscfa/

Steve Belko: https://www.linkedin.com/in/stevebelko/

#ThePerfectFranchise #FranchisingAdvice #FranchiseConsultant #ToddWeiss #SteveBelko #W2toEntrepreneur #IncomeReplacement #FranchiseRisk #SpousalAlignment #BusinessOwnership #Entrepreneurship #Podcast