In this episode, Joel Williams is joined by Jamil Ali, the Head of Affiliates at Kinesso, to explore the multifaceted world of affiliate marketing. Jamil shares his unique career journey and offers deep insights into the industry, discussing best practices, emerging trends, and effective strategies for eCommerce brands.

Highlights:

1. Jamil's Career Journey:

• Jamil recounts his intriguing path into affiliate marketing, spanning roles on the network side, brand side, and agency side.
• He highlights how these diverse experiences shape his current approach at Kinesso.

1. Building Relationships in Digital Marketing:

• Best practices for nurturing and maintaining strong partnerships.

1. Team Development:

• Strategies for building a confident and high-performing team.
• Emphasis on learning from mistakes and moving forward with improved strategies.

1. Effective Strategies for eCommerce Brands:

• Jamil shares actionable strategies that eCommerce brands are using to boost their marketing campaigns and revenue growth.
• Discussion on the most effective tactics currently being employed in the industry.

1. Emerging Trends in Affiliate Marketing:

• Key trends in the affiliate marketing and eCommerce landscape that businesses need to be aware of.

1. Strategic Planning for 2024:

• Innovative plans and strategies Kinesso’s clients are exploring to enhance performance.

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The Payback Pod is available on all major podcast platforms. Don't miss out on exclusive interviews and expert discussions that empower you to navigate the complexities of modern marketing. Subscribe today to stay ahead of the curve!

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Feedback & Questions:

We’d love to hear from you! Send your questions and feedback to joel.williams@chaching.me

Host: Joel Williams

Guest: Jamil Ali, Head of Affiliates at Kinesso

Producer: Yuliya Stancheva

Sound Design: Alpha Studios

In this episode of The Payback Pod, we dive into the world of partnership marketing with Helen Southgate, Chief Strategy Officer at Acceleration Partners. With over two decades of experience in digital marketing, Helen shares her wealth of knowledge on how brands can leverage affiliate marketing and user-generated content (UGC) to drive success in today's competitive landscape.

Key Highlights:

Acceleration Partners Unveiled: Helen introduces us to Acceleration Partners, highlighting what distinguishes it in the realm of partnership marketing agencies. Drawing from her extensive background across affiliate networks, client relations, and agencies, she outlines the unique approach that sets Acceleration Partners apart.

The Power of Affiliate Marketing: Helen offers insights into how brands can better recognize and capitalize on the value of affiliate marketing. She discusses strategies to optimize affiliate programs and maximize ROI in a digital-first era.

Incorporating UGC for Trust and Conversions: We explore the integration of user-generated content (UGC) into partnership marketing strategies. Helen explains how UGC enhances trust among consumers and boosts conversion rates, offering practical advice for brands aiming to harness this powerful tool.

Adapting to Consumer Behavior Shifts: With changing consumer behaviors, Helen sheds light on how brands can capitalize on these shifts. She outlines the evolving landscape and discusses Acceleration Partners' role in guiding brands through adaptation and innovation.

Challenges and Opportunities: Helen identifies the primary challenges and opportunities facing marketers today. From navigating market complexities to seizing emerging trends, she shares valuable perspectives on staying ahead in a dynamic digital environment.

Acceleration Partners' Support Role: Finally, Helen elaborates on how Acceleration Partners supports brands in overcoming challenges and capitalizing on opportunities. She emphasizes the importance of strategic partnership and collaboration in achieving long-term marketing success.

Tune in as Helen Southgate provides actionable insights and expert advice on mastering partnership marketing in an ever-evolving digital world. Whether you're a marketer looking to enhance your affiliate strategies or a brand seeking innovative approaches, this episode offers valuable perspectives to fuel your growth.

Subscribe & Follow:

The Payback Pod is available on all major podcast platforms. Don't miss out on exclusive interviews and expert discussions that empower you to navigate the complexities of modern marketing. Subscribe today to stay ahead of the curve!

Follow us on social media for updates and exclusive content:

ChaChing For Business on Instagram: https://www.instagram.com/chachingforbusiness?igsh=MTdkdHJmYXc1NjJ2dg==

ChaChing for Business on LinkedIn: https://www.linkedin.com/company/83153863/admin/feed/posts/

Feedback & Questions:

We’d love to hear from you! Send your questions and feedback to joel.williams@chaching.me

Host: Joel Williams

Producer: Yuliya Stancheva

Sound Design: Alpha Studios

Guest: Helen Southgate, Chief Strategy Officer at Acceleration Partners

In this episode, host Joel Williams is joined by the remarkable Chloë Thomas, a globally recognized eCommerce marketing problem solver. Chloë is the author of several bestselling books, a keynote speaker, and the host of both the award-winning eCommerce MasterPlan Podcast and the Keep Optimising Podcast. She's currently the Editor in Chief at eCommerce Tech.

Episode Highlights:

Career Milestones and Key Moments:

Chloë delves into her extensive experience in the eCommerce world, which began in 2003. She highlights the key moments that significantly shaped her approach to eCommerce and digital marketing.

Significant Changes in eCommerce:

From the impact of the pandemic to the rise in competition and the transformative influence of Shopify, Chloë discusses the most significant changes she’s observed in the industry and how they have reshaped online retailers' strategies.

Solving eCommerce Marketing Problems:

Known for her problem-solving prowess, Chloë shares some of the toughest challenges she’s faced in eCommerce marketing and her strategies for overcoming them. She explains the different approaches needed for growing from £1m to £10m versus £10m to £20m, emphasizing that the same strategies don’t work at higher levels of growth.

Role of Technology and Tools:

Joel and Chloë explore the critical role of technology and tools in supporting a unified commerce strategy. They discuss various platforms that help retailers integrate their sales channels and the importance of balancing AI integration with a human touch to maintain high-quality customer service.

Consistency and Quality in Customer Experience:

Chloë offers her insights on ensuring consistency and quality in customer experiences. She shares strategies for providing a seamless experience for B2B customers across various channels and advises on how businesses can stay agile and adapt their eCommerce strategies to evolving market conditions and customer expectations.

Key Takeaways:

• The pivotal moments in Chloë’s career that shaped her eCommerce expertise.
• The most significant industry changes and their impact on retail strategies.
• How to tackle complex eCommerce marketing problems and grow businesses sustainably.
• The importance of technology in unifying commerce and integrating sales channels.
• Balancing AI and human interaction to enhance customer service.
• Strategies for maintaining consistent and high-quality customer experiences.

Tune in to gain invaluable insights from one of the eCommerce industry's leading experts, Chloë Thomas, and learn how to navigate the ever-evolving digital marketplace with confidence.

Subscribe & Follow:

Don’t forget to subscribe, rate, and review the Payback Pod to stay updated with the latest in eCommerce and digital marketing strategies.

Follow us on social media for updates and exclusive content:

ChaChing For Business on Instagram: https://www.instagram.com/chachingforbusiness?igsh=MTdkdHJmYXc1NjJ2dg==

ChaChing for Business on LinkedIn: https://www.linkedin.com/company/83153863/admin/feed/posts/

Feedback & Questions:

We’d love to hear from you! Send your questions and feedback to joel.williams@chaching.me

Host: Joel Williams

Producer: Yuliya Stancheva

Sound Design: Alpha Studios

Guest: Chloë Thomas