Doc Danny breaks down why recurring revenue is the most important dollar you make in a cash-based clinic. He shares a 30% benchmark and three proven recurring revenue models that create stability, improve retention, and reduce the pressure to constantly chase new patients.

In This Episode, You'll Learn

• Why recurring revenue makes your clinic easier to run and easier to scale
• The 30% benchmark that changes business stability
• How recurring revenue reduces new patient pressure and improves retention
• Three proven recurring revenue models that work across markets
• How to introduce recurring offers early so patients continue long term

The 3 Proven Recurring Revenue Models

1. Small Group Training
   Semi-private or niche-based groups (4–6 people) with high retention and strong efficiency.
2. Longevity Membership Care
   Ongoing 1–2x/month proactive care where you quarterback health, training, and injury prevention.
3. Remote Coaching
   Training plans, progressions, and accountability delivered without requiring in-clinic visits.

Key Takeaway

Recurring revenue creates stability. Aim for 30%+ of monthly revenue coming from clients who continue working with you after their initial plan of care.

Technology Spotlight

Want your clinicians fully present instead of stuck in documentation? Try Claire free for 7 days and reduce documentation time instantly while improving patient experience.

Free Resource

Want a clear plan to go from part-time to full-time in your cash practice? Join the free 5-Day Challenge.

Connect

• Physical Therapy Biz
• PT Entrepreneur Podcast

Episode Summary

Doc Danny delivers a hard truth: solo provider success does not equal business mastery. In this episode, he explains why scaling without developing CEO-level skills is dangerous and how clinic owners must evolve beyond clinical competence to build sustainable, secure businesses.

In This Episode, You'll Learn

• Why early solo success creates a false sense of business confidence
• The biggest mistakes clinic owners make when entering a scale phase
• Why finance, hiring, and leadership skills are non-negotiable
• How ego prevents owners from seeking help
• Why staying small is better than scaling irresponsibly
• The growing opportunity in the cash-based PT market

Key Takeaway

Replacing your income as a solo clinician does not mean you know how to run a business. If you want to scale safely, you must develop CEO-level skills or risk damaging your business, family, and staff.

Technology Spotlight

Save your staff an average of six hours per week on documentation. Try Claire free for 7 days and increase revenue without increasing burnout.

Free Resource

Want a clear path from part-time to full-time in your cash practice? Join the free 5-Day Challenge.

Connect

• Physical Therapy Biz
• PT Entrepreneur Podcast

Episode Summary

Doc Danny breaks down a major shift in the cash-based business model: moving from visit-based packages to outcome-based offers. After 10 months of testing across dozens of clinics, the data shows higher conversion rates, stronger continuity, and a significant increase in average visit value.

In This Episode, You'll Learn

• Why traditional visit packages create drop-off and unused visits
• The difference between selling sessions and selling outcomes
• How outcome-based offers increased average visit value by 26%
• Why completion drives continuity and lifetime value
• How to align prognosis, biology, and patient goals into one clear offer
• What operational friction to expect when making the shift

Key Takeaway

Patients value outcomes and time saved, not session counts. When you sell duration and results instead of visits, compliance improves, continuity increases, and your business becomes more stable.

Technology Spotlight

Want to stay fully engaged with patients instead of buried in documentation? Try Claire free for 7 days and see how an AI scribe built for physical therapists removes the documentation burden instantly.

Free Resource

Ready to go from part-time to full-time in your cash practice? Join the free 5-Day Challenge.

Connect

• Physical Therapy Biz
• PT Entrepreneur Podcast