Today on The Owner Seat Podcast, host Albert Ramos

goes straight at one of the fastest-growing (and most

misunderstood) categories in wellness and recovery:

halotherapy (dry salt therapy) — what it is, what it

isn’t, and how operators can monetize it without hype.

My guest is Lisa Marie Semerly — Chief Revenue Officer

at Halotherapy Solutions, President of the World

Halotherapy Association, and a multi-modality spa owner.

She’s also not coming from “wellness vibes” — she spent

15 years in pharma (respiratory + dermatology), including

over a decade at Merck, before jumping into ownership and

scaling this category the right way.

This episode is for fitness + wellness business owners,

franchisees, and franchisors who are tired of:

1. adding “recovery” modalities that don’t get used
2. buying equipment that becomes an expensive coat rack
3. seeing wild claims that create distrust (and legal risk)
4. guessing on pricing, packaging, and utilization
5. missing the margin upside of low-labor modalities

What dry salt therapy is, what clients report, and how to

market responsibly without crossing into medical claims.

Why adoption spiked, what’s real, and what operators should

expect from consumer behavior going forward.

How to think about ROI inside compact space (even a 4’×4’)

and which modality mixes actually convert to repeat usage.

Why low labor + high throughput can print margin — but only

if you operationalize onboarding, education, and usage habits.

What’s getting exposed in wellness marketing, why standards

matter, and how serious operators protect trust while scaling.

If you’re a boutique operator:

You’ll learn how to add recovery profitably, drive repeat

sessions, and avoid the “novelty trap.”

If you’re a franchisee:

You’ll leave with a clearer model for pricing, packaging,

and utilization targets — so the investment earns back fast.

If you’re a franchisor:

You’ll understand how to evaluate modalities like a serious

platform: standards, claims language, unit economics, and

scalability across locations.

📊 Work with Albert — Fractional CFO for Fitness & Wellness

I’m Albert Ramos, Fractional CFO + Founder at

Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($500K–$30M)

build cash visibility, utilization + pricing models, and

capital planning so decisions are clean and defensible.

Book a CFO Strategy Call (Albert):

https://calendly.com/albertramosjr-strategointel/youtube-podcast

Free Stratego CFO Playbook:

Today on The Owner Seat Podcast, host Albert Ramos

breaks down the truth about what’s coming next in fitness,

wellness, and franchising — and why AI isn’t a feature…

it’s a business model shift.

My guest is Garrett Marshall — CEO & Founder of

Wellbuilt Ventures and former President of Xponential+.

Garrett has 22+ years across fitness + tech + SaaS growth,

with real operator outcomes (including two IPOs).

This episode is for boutique studio owners, franchisees,

and franchisors who want to win in 2026 without drowning

in tools, hype, or “AI theater.”

1. buying tech that doesn’t improve retention or margin
2. running 20–30 disconnected tools with no real ROI
3. hearing “personalization” but seeing zero behavior change
4. feeling behind without knowing what actually matters
5. security fear narratives with no actionable plan

1. AI as a margin event
2. How intelligence changes cost structure, speed, and profit.
3. Personalization at scale (what actually breaks)
4. Why most AI “personalization” fails in real operations —
5. and what use cases actually move retention.
6. The “one app for everything” trap
7. What to build instead: connected ecosystems that don’t
8. break your workflows.
9. The 2026 stack: systems of record + integrations
10. Where most operators fail (and how to rationalize tool
11. sprawl without disrupting the business).
12. Agents + security: what’s real
13. What browser-native agents make possible, and what
14. leaders should do now to reduce risk without paranoia.

Franchisors:

Build a defensible tech + data standard across the network,

reduce variability, and protect the brand experience.

Franchisees / Multi-site operators:

Stop bleeding margin through tool bloat, identify the first

workflows to AI-assist, and drive measurable ROI.

Boutique owners:

Get a clear filter for what matters, what’s noise, and how to

build a simpler operating system that improves retention.

📊 Work with Albert —...

Today on The Owner Seat Podcast, host Albert Ramos goes straight at the reason most boutique fitness studios and online coaching businesses feel “successful” but still feel broke: profit leaks + payroll drift + zero cash visibility — not a “more leads” problem.

Paul Roch, CPA helps online fitness coaches and boutique studio owners translate confusing financials into operator language, tighten processes, and build cash flow clarity that lets you pay yourself without crossing your fingers. He’s also a real operator inside complex systems — currently serving as Executive Director of Academic Affairs and Business Operations at the University of Houston’s Conrad N. Hilton College of Global Hospitality Leadership, with years overseeing budgets, HR, and large-scale reporting.

This episode is for operators who are tired of:

1. making decisions off the bank balance
2. thinking “revenue is up” while profit is missing
3. watching payroll creep month after month
4. getting surprised by “small” expenses that compound into chaos
5. not knowing if they can pay themselves consistently

In this episode, we unpack:

1. What a “profit leak” actually is in simple operator terms
2. The most common leaks in boutique fitness (software stack sprawl, contractors, marketing creep, processing fees, payroll waste, etc.)
3. A fast, non-overwhelming way to audit the last 60–90 days of expenses
4. How to cut costs without nuking operations or culture
5. The “small” leak that’s the most dangerous because it compounds

1. How payroll drifts to insane levels without anyone noticing
2. What “healthy” payroll ranges look like (and what changes the range)
3. The levers that reduce payroll % without destroying morale (schedule design, class utilization, comp models)
4. How to handle comp conversations when you know you’ve waited too long
5. The minimum KPI dashboard to catch drift early

1. The operator-grade metrics that expose reality (not vanity):
2. revenue, profit margin, retention, average revenue per client, owner pay consistency
3. The ONE metric that creates the biggest “truth moment” in the next 30 days
4. What to do operationally when