Most course creators think the path to success is to go wide first — build a big audience, create a big course, launch to the masses. But what if that’s actually the slowest way to build momentum?

In this episode, I sit down with John Meese from Sell Your Smarts to unpack his “Go Wide, Go Deep, Go Long” framework — and why starting with depth (not scale) is often the smartest move. We talk about how to land your first high-ticket clients without ads or social media, how to craft a 10x promise that cuts through the noise, and why we’ve officially entered what John calls “The Age of Insight.” If you’re building (or rebuilding) your online course business in 2026, this conversation will challenge the way you think about offers, audiences, and growth.

Watch the episode on Youtube: https://youtu.be/1zvGy_pI1NE

John's Website: meese.gift/course

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If you’ve ever found yourself answering the same questions over and over and thinking, “I should just turn this into a course,” this episode is for you. In today’s conversation, I sit down with Stephanie Gaffney, a live wedding painter who transformed a decade of experience into a premium online program — and did it in a way that actually serves her students and her life.

We dig into how Stephanie built The Wedding Painter’s Blueprint, how she priced it confidently at a premium level, and what really went into launching a high-touch course while juggling family life, client work, and a growing business. This is a behind-the-scenes look at what it actually takes to turn creative expertise into a sustainable, scalable offer — without cutting corners or burning out.

Watch the episode on Youtube: https://youtu.be/cZsNzcrGv2A

Stephanie's Education Website: https://stephaniegaffney.com/

Stephanie's Artist Website: https://torregrossafineart.com/

🎓 Check out Genesis: https://www.theonlinecourseguy.com/genesis

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
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Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
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What if you could create 8 long-form videos a day and over 100 pieces of content daily with just a few minutes of your own time? That’s not a hypothetical — it’s exactly what my guest, Julian Goldie, is doing using AI, systems, and some pretty bold experimentation.

In this episode, we dig deep into AI avatars, content systems, SEO in the age of ChatGPT, and what authenticity even means anymore. I’ll be honest — I have mixed feelings about some of this. But Julian brings a thoughtful, transparent approach that made me seriously rethink how AI might fit into a modern course business. Whether you’re excited, skeptical, or somewhere in between, this conversation will definitely stretch how you think about content, scale, and leverage.

Watch the episode on Youtube: https://youtu.be/lNP1_N8nP1g

Julian’s Website: https://www.skool.com/ai-profit-lab-7462/about

Join the AI Profit Boardroom: https://oc.show/aigroup

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
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