In this episode, Cheryl breaks down the six key numbers every cake maker should be reviewing each month to understand how their business is really performing.

Many cake makers run their business on instinct, with a general sense of whether things feel busy or quiet, but without the actual data to back it up. Without tracking the right numbers, it is impossible to make informed decisions, spot problems early, or plan with any confidence.

Cheryl explains the six monthly figures that give you a clear picture of your business at any given time, and how to use them to move from guesswork to genuine clarity.

The six numbers covered in this episode are:

- How many enquiries you received that month
- Where those enquiries came from
- Your enquiry to booking conversion rate
- Your average order value
- Your revenue against your monthly income goal
- How many bookings you have confirmed in your diary going forward

This episode builds on Episode 2, where Cheryl introduced income goals and understanding what you need to earn, and Episode 3, which covered conversion rates and how many enquiries are needed to reach your booking targets.

Resources mentioned in this episode include Tier & Co Cake Management Software, which tracks enquiries, bookings, and conversion data in one place, removing the need to piece information together from spreadsheets and notes. A 14-day free trial is available via the link below.

https://tierandcocakemanagement.co.uk

A cake business management system designed specifically for cake makers to organise enquiries, orders, recipes and pricing.

Social media links;

Instagram: Here

https://www.instagram.com/cherylbottomleycakeacademy

Facebook: Here

https://www.facebook.com/cherylbottomleycakeacademy/