Episode Description

SMS has a 98% open rate but an open isn't a sale.

In this episode of The No-Code Founder Pod, we will move past the hype and build an SMS program that drives incremental revenue without getting filtered, fined, or burning your list.

You'll learn:

• The 70/30 rule (why 70% of revenue should come from flows, not blasts)
• The "Double-Tap Capture" strategy (email first, then SMS, so you never lose both)
• The Emoji Tax (how one emoji can double your message cost)
• 10DLC registration (what it is, why it matters, how long it takes)
• TCPA compliance (the exact disclosure language to avoid $500–$1,500 per message fines)
• The SHAFT rule (Sex, Hate, Alcohol, Firearms, Tobacco, don't go near these)
• Attribution truth (why 30-day windows lie, how to measure real incremental lift with holdouts)
• The 90-day rollout (foundations → efficiency → optimization)

By the end, you'll have a clear roadmap to build a compliant, profitable SMS channel that respects your customers and your margins.

Key Topics

• The 70/30 rule (flows vs. campaigns revenue mix)
• Double-Tap Capture (email first, then SMS)
• High-intent opt-in triggers (waitlists, back-in-stock, VIP access vs. discounts)
• The Emoji Tax (GSM-7 vs. Unicode encoding, 160 vs. 70 characters)
• 10DLC registration (brand and campaign vetting, throughput, trust scores)
• TCPA compliance (prior express written consent, quiet hours, disclosure language)
• The SHAFT rule (prohibited content categories)
• Attribution windows (30-day vs. 24-hour, holdout testing for incrementality)
• SMS vs. MMS (cost vs. CTR, when to use which)
• Two-way SMS (conversation vs. broadcast)

Connect with Leo:

• X: ⁠Leo Sadeq⁠
• LinkedIn: ⁠Leo Sadeq⁠
• Want to 2X-5X your ROI in 90 days? Let us help you >>> ⁠Ascend AI⁠
• DM me for any resources or checklists mentioned in the episode and Ill forward them your way.

Target Audience: Small–mid D2C founders & operators

Show Description: Turning Returns into Revenue

Returns are the "silent killer" of D2C margins, often ending in liquidation for pennies. In this episode of The No-Code Founder Pod, we explain how to transform reverse logistics from a cost center into a high-margin Profit Center through Re-Commerce.

What We Cover:

• The "Touch-It-Once" Rule: Using digital triage to route inventory instantly and eliminate operational bloat.
• The A/B/C Grading Framework: How to categorize items from "Open Box" (Grade A) to "Refurbished/Outlet" (Grade B) or "Functional Repair" (Grade C).
• Channel Strategy: Why an on-site brand outlet beats third-party marketplaces for SEO and customer data retention.
• The Cannibalization Myth: Why refurbished goods steal market share from competitors, not your own flagship sales.
• The Math of Recovery: A breakdown of how one returned unit can swing from a $60 loss to a $62 profit.

Key Terms:

• Reverse Logistics: Moving goods from the customer back to the seller to recapture value.
• Net Recovery Rate: Final resale cash minus shipping, labor, and packaging costs.
• Re-Commerce: The process of reselling previously owned or "open box" items.
• RMA & 3PL: The digital tracking (Return Merchandise Authorization) and the partner (Third-Party Logistics) managing the physical flow.

Connect with Leo:

X: Leo Sadeq | LinkedIn: Leo Sadeq

Scale Your ROI The Right Way: Ascend AI

Connect with Leo:

• X: ⁠Leo Sadeq⁠
• LinkedIn: ⁠Leo Sadeq⁠
• Want to 2X-5X your ROI in 90 days? Let us help you >>> ⁠Ascend AI⁠
• DM me for any resources or checklists mentioned in the episode and Ill forward them your way.

Target Audience: Small–mid D2C founders & operators.

Episode Description:

When your CAC is climbing and your ROAS is stalling, the answer usually isn’t “better targeting”, it’s better creative.

In this episode of The No-Code Founder Podcast, you’ll learn how to build a simple Creative Operating System for your D2C brand so you can produce profitable ads on repeat without burning out your audience or your team.​

What to Expect:

1. We’ll unpack a practical, ROI‑first framework made for non‑techie founders and operators.
2. You’ll see how to turn customer language into concepts, concepts into briefs, and briefs into modular UGC and founder‑led ads that keep thumb‑stop rates and CTR healthy while holding CPA in check. Instead of chasing “magic ads,”
3. you’ll install a weekly rhythm for testing hooks, reading fatigue, and refreshing winners before performance falls off a cliff.​
4. We’ll cover the key roles (even if they’re all you), the minimum tool stack, and a research engine that mines reviews, comments, and surveys for real objections and benefits you can build creative around.
5. You’ll learn a simple taxonomy of proven concepts, problem/solution, demos, testimonials, founder POV, comparisons, challenges, and offer‑led creatives, and how to brief creators so they deliver usable footage the first time. There’s clear guidance on sourcing micro‑creators, structuring contracts and usage rights, staying brand‑safe on Meta, TikTok, and YouTube Shorts, and using AI for the grunt work without letting it invent claims.​

Then we get into the money mechanics: how to name ads and set UTMs so every hook and creator is traceable, how to structure clean A/B tests that prove true lift, and which metrics actually matter—thumb‑stop, CTR, CVR, CPA, CAC payback, MER, and profit ROAS. You’ll learn to spot real creative fatigue (rising frequency, falling CTR, stable or rising CPM) and what to do next: reskin winners, rotate hooks, and adapt formats per platform instead of starting from scratch.​

Finally, you’ll walk through a 30/60/90‑day rollout plan to stand up your Creative OS, scale what works, and avoid common traps like clickbait hooks, copy‑paste competitor claims, and overreacting to day‑one data.

By the end, you’ll have a concrete playbook to turn creative from a random win into a reliable profit lever so you can scale content without torching your margins.