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The Next 100 Days Podcast

The Next 100 Days Podcast

Von: Kevin Appleby & Graham Arrowsmith
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The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.Copyright 2026 Kevin Appleby & Graham Arrowsmith Management & Leadership Persönliche Finanzen Ökonomie
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  • #527 Steve Turner - Multimedia PR

    #527 Steve Turner - Multimedia PR
    May 29 2026

    Steve Turner is a multimedia PR expert. Solomon/Turner has managed and executed dozens of targeted campaigns for clients of all sizes. The firm enjoys a special expertise in both businesses to business and business to consumer publicity, as well as reputation management. Solomon Turner maintains an extensive list of relationships with many key members of the media from television, newspapers and trade journals.

    Summary of PodcastIntroducing Steve Turner

    Kevin and Graham introduce their guest Steve Turner, an expert in public relations who has written a book on the subject. They highlight his background in sports commentary and media work.

    Steve's PR firm origins

    Steve shares the history of how he founded his PR firm Solomon Turner, starting in radio and advertising before transitioning to PR and merging with an advertising agency run by his now-wife Shelly.

    Developing thought leadership

    Steve explains the concept of thought leadership and how he has helped clients like an author on Jeep history establish themselves as experts in their fields through media appearances, speaking engagements, and other PR tactics.

    Effective PR strategies

    Steve outlines a 5-step process for developing an effective PR campaign: 1) Defining clear objectives, 2) Identifying the target audience, 3) Crafting the right messaging, 4) Selecting the right delivery channels, and 5) Measuring the results and ROI.

    Adapting PR for the digital age

    Steve discusses how PR has evolved in the digital age, with the rise of social media and podcasts providing new channels for thought leadership and third-party endorsement. He cautions against over-reliance on AI-generated content.

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

    Kevin Appleby

    Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    55 Min.
  • #526 Nishant Sharma - Rutland Square

    #526 Nishant Sharma - Rutland Square
    May 22 2026

    Nishant Sharma is the founder of Rutland Square. Their Chai Spiced Scottish Gin combines a unique recipe with a captivating story that sets it apart in the world of premium spirits. This extraordinary gin blends modern business principles with deep respect for tradition—a perfect fusion of two cultures. Our journey begins in India and traverses the globe to Scotland, resulting in a truly unique, complex, and luxurious sipping gin.

    Summary of PodcastNish's background and business

    Nish shares his background, explaining how he migrated from India to Scotland and how his family history with distilling led him to start his spirits company Rutland Square. He discusses the process of developing his flagship gin product, which blends Indian and Scottish influences.

    Rutland Square's growth and marketing

    Nish describes the early challenges of getting Rutland Square's gin accepted by retailers, and how he overcame this by directly engaging with consumers at markets and events. He discusses the company's growth, including expanding into new markets and product lines like rum and whisky.

    Balancing passion and scaling the business

    The group discusses the importance of Nish maintaining the passion and authenticity of Rutland Square as the company grows, and explores ideas around how he can position the brand distinctively in the market. They also touch on Nish's plans to use Rutland Square's success to support other entrepreneurs.

    VISIT RUTLAND SQUARE: https://rutlandsquare.com/

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

    Kevin Appleby

    Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    47 Min.
  • #525 Christopher Carter - Approyo

    #525 Christopher Carter - Approyo
    May 15 2026
    Christopher Carter is the founder, Chairman, and CEO of Approyo, a Wisconsin-based managed services company that was one of the first to put SAP systems into the cloud (back in 2002). He founded Approyo in December 2013 to provide full SAP technology services with extensive capabilities in hosting, managing, upgrading, and migrating.Summary of PodcastKey TakeawaysData Quality is the AI Blocker: AI's value is limited by the "crap in, crap out" problem. Carter advises a mandatory data cleansing project before any AI initiative, as AI tools alone are insufficient and require human oversight.Human-in-the-Loop Governance: Carter advocates for a human-in-the-loop for all critical AI processes to prevent compounding errors. He criticized McKinsey's reported plan for 30,000 autonomous bots, arguing they should be tools to augment human employees, not replacements.Mugatu AI Prevents Data Leaks: Mugatu AI is an AI security tool that uses predictive analytics and homomorphic encryption to prevent accidental data leaks. It flags risky emails (e.g., with sensitive spreadsheets) and suggests secure alternatives like shared links.Early Cloud Adoption: Carter was an early pioneer in virtualising SAP systems on VMware and Azure, which initially met with corporate resistance but ultimately proved to be a cost-saving, flexible innovation for the SAP ecosystem.The "Crap In, Crap Out" ProblemCarter's core message: AI's effectiveness is directly tied to data quality.Problem: Legacy systems contain decades of "dirty data" from acquisitions, stagnant records, and inconsistent formats.Example: One client had 27 years of uncleansed EDI data.Example: Another client's acquisitions created duplicate part numbers (e.g., 7 different codes for the same part).Solution: A mandatory data cleansing project before any AI initiative.AI tools can assist with scraping and matching, but human oversight is essential for validation.The goal is a human-AI partnership to ensure data accuracy.Human-in-the-Loop GovernanceCarter advocates for a human-in-the-loop for all critical AI processes to prevent compounding errors.Critique of McKinsey's Bot Strategy: Carter questioned McKinsey's reported plan for 30,000 autonomous bots, arguing they should be tools to augment human employees, not replacements.Relevance to Finance (FP&A): Clean data and human-AI collaboration enable rapid scenario planning (e.g., 4 forecasts instead of 1), a major game-changer for finance teams.Mugatu AI: Preventing Accidental Data LeaksMugatu AI is an AI security tool named after the villain in the movie Zoolander.Function: Prevents accidental data leaks by flagging risky outbound emails.Mechanism: Uses predictive analytics and homomorphic encryption to analyse content in milliseconds.User Feedback: Provides a "security score" (0-100) and suggests secure alternatives (e.g., a shared link instead of an attachment).Status: 14,794 end-users across 3 major corporations; acquisition interest from companies like NVIDIA.Career as a Tech InnovatorCarter's career is marked by early adoption of disruptive tech, often ahead of corporate policy.SAP & Cloud Virtualisation:Pioneered virtualising SAP systems on VMware and later on Azure.This innovation initially met with resistance from SAP executives, who had not yet formalised a partnership with VMware.Re-engagement with SAP:After a negative client experience, Carter left the SAP ecosystem.A conversation with a friend (SAP's VP of Oil & Gas) over a bottle of Macallan scotch introduced him to SAP HANA, reigniting his interest.Carrick Rangers FC:A minority owner of the Northern Ireland Premier League football club.His involvement stems from a lifelong passion for soccer, including a past role as VP of Sales/Marketing for a professional team. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    44 Min.
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