Are recessions actually the best time to start your company?

Aneesh Reddy, the founder of Capillary Technologies, believes that economic downturns are the ultimate filter for identifying products that have a "right to exist”,which is only earned when a product solves a deep, non-negotiable pain point for the customer. This idea has shaped Capillary’s journey that led to a 4500 Crore IPO, 250 million consumers and 100,000+ stores worldwide.

We explore the internal culture at Capillary that has not only retained 20% of its core team for over a decade but has also served as a launchpad for 50+ startups. Aneesh offers a contrarian view on leadership that founders should micromanage their teams for the first six months to instill the right DNA before scaling.

We also discuss expansion into the US market, detailing the "Risk vs Reference" framework that defines how sales strategies must pivot when moving between continents. He shares what went wrong in Capillary’s early attempt to enter the US, the lessons from that experience, and what eventually helped them succeed in the market the second time around, leading to the US now contributing over 50% of their revenue.

If you are a founder building in SaaS or looking to scale from India to the world, this episode with Aneesh Reddy is for you.

00:00 – Trailer
01:50 – What to build that has not been commoditized
05:20 – Customer-facing or fast-changing products will survive
09:08 – How Capillary hit early PMF
13:54 – Risk vs Reference in the US & Asia
18:10 – How Capillary won the US market (after failing first)
24:56 – Outbound & partnerships that work better in the US
30:30 – Right to exist differs in startups vs large companies
35:34 – Micromanage in startups for the first 6 months
40:47 – How Vipassana changed the founder
49:57 – How 1/5th of the team stayed for 10+ years
55:29 – The culture that created 50+ startups
58:24 – The right metrics to go IPO in India
01:01:53 – The choice to build a product company
01:05:24 – Pioneering acquisitions of US startups
01:09:18 – Why not build a roll-up to get $200 million ARR?
01:10:43- 5 major decisions behind Capillary’s journey
01:14:46 – Why are top SaaS stocks down?

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India’s talent has built the world’s tech—now it’s time to lead it.
This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India.

What is Neon Fund?
We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before.

Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon.

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Check us out on:
Website: https://neon.fund/
Instagram: https://www.instagram.com/theneonshoww/
LinkedIn: https://www.linkedin.com/company/beneon/
Twitter: https://x.com/TheNeonShoww

Connect with Siddhartha on:
LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/
Twitter: https://x.com/siddharthaa7

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This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.

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From employee #16 to $1B ARR at Nutanix, then scaling ThoughtSpot to $150M ARR and a $4B+ valuation now building for a world where agents will drive the internet.

Sudheesh Nair joins the Neon Show.

The internet as we see it today was optimized around human strengths and weaknesses, using algorithms to monetize our greed and fear. But as agents take up more of the internet, that playbook starts to break. We are moving from a web of discovery to an outcome-driven internet, where agents care only about the destination, not the journey.

As an operator who has scaled companies, Sudheesh believes sales is a noble profession where there is no middle ground. You are either a hero or a zero. Sales is not a function at the edge of the company, it is the primary job of every employee in a company. When that happens, teams stop acting like mercenaries chasing targets and start behaving like missionaries focused on customer outcomes.

Beyond agents, we also discuss building companies and whether there are right or wrong reasons to start. Sudheesh’s view is simple. There are no right or wrong reasons, but you have to be brutally honest with yourself about why you are doing it.

This episode is one hour of clear thinking on agents, sales, and the realities of company building.

00:00 – Trailer
01:49 – What % of the internet is agents today?
10:25 – How far are we from trillions of agents?
12:47 – Why isn’t the internet ready for agents?
18:31 – Consumer is a tough game
19:49 – Selling to enterprises = high value / low risk
22:14 – A noble profession with only heroes or zeroes
24:41 – Only 3 reasons why people buy anything
26:14 – How we got Fortune 500 customers in just 18 months
27:28 – The wrong reasons to start a company
31:05 – Cursor vs Claude vs Codex
34:30 – Do investors prefer failed founders over first-time founders?
35:06 – 3 reasons why an enterprise will sign your startup
39:52 – PMF has to be proven every day
41:21 – What’s the play b/w OpenAI, Google, and Anthropic?
45:12 – Drivers vs passengers in companies
47:17 – The muscles you build as an operator
50:45 – Hire one person when you actually need four
51:41 – Why is marketing the most in-demand skill?
53:50 – Nutanix: from 0 to $1B ARR in 26 quarters
54:55 – The hardest choice Nutanix made
59:25 – Talent is universal. Opportunities are not
01:04:08 – Selling is everyone’s job
01:05:58 – Passion comes from value creation

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India’s talent has built the world’s tech—now it’s time to lead it.
This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India.

What is Neon Fund?
We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before.

Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon.

-------------

Check us out on:
Website: https://neon.fund/
Instagram: https://www.instagram.com/theneonshoww/
LinkedIn: https://www.linkedin.com/company/beneon/
Twitter: https://x.com/TheNeonShoww

Connect with Siddhartha on:
LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/
Twitter: https://x.com/siddharthaa7

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This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.

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Can AI Rebuild the $1 Trillion Construction Industry?

Construction is one of the largest industries in the world, yet most projects still run on Excel sheets, fragmented tools, and disconnected workflows.
Sneha Kumari (Co-founder, Merlin) and Graham Blake (CPO, Merlin) break down why construction has remained one of the least digitized industries and why that is finally starting to change.

We explore why traditional ERP systems like NetSuite or Dynamics fail construction companies, how Merlin is rethinking enterprise software for builders, and why AI may finally make it possible to coordinate the massive complexity behind modern construction projects.

Sneha also shares her journey from industry operator to first-time founder, how Merlin found early product-market fit, the power of word-of-mouth growth in construction, and what it takes to build a vertical SaaS company in a “non-sexy” but trillion-dollar industry.

If you're curious about how AI can transform deep, complex industries this conversation is for you.

00:00 – Trailer
00:40 – Merlin x Neon
02:07 – Software for construction
04:37 – What convinced Graham to join
06:25 – Founder insights that discovered the pain points
08:43 – The team behind Merlin
10:15 – Challenges of building tech in construction
11:51 – Biggest pain points for Merlin’s customers
17:16 – Does ERP need a revolution?
17:55 – Merlin’s end-to-end ERP approach
20:39 – Why customers aren’t happy with existing solutions
24:36 – Why an AI-native approach makes sense
28:23 – What % of construction budget goes to tech
30:37 – How Y Combinator changed a first-time founder
31:50 – The role Neon played in Merlin
33:34 – Current players that excite the founders
36:43 – What it takes for Merlin to reach $10M ARR
39:57 – How to build with zero sales constraints
43:06 – Why become a founder?
45:56 – Build only for an industry you truly understand
47:41 – Why construction over manufacturing
48:38 – When customer called previous software a “black box”

-------------

India’s talent has built the world’s tech—now it’s time to lead it.
This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India.

What is Neon Fund?
We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before.
Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon.

-------------

Check us out on:
Website: https://neon.fund/
Instagram: https://www.instagram.com/theneonshoww/
LinkedIn: https://www.linkedin.com/company/beneon/
Twitter: https://x.com/TheNeonShoww

Connect with Siddhartha on:
LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/
Twitter: https://x.com/siddharthaa7

-------------

This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.

Send us Fan Mail