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The Near Memo

The Near Memo

Von: Greg Sterling Mike Blumenthal & David Mihm
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Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

© 2025 The Near Memo Management & Leadership Marketing & Vertrieb Politik & Regierungen Ökonomie
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  • Why Local SEO Is Breaking for Law Firms (And What Actually Works Now)

    Why Local SEO Is Breaking for Law Firms (And What Actually Works Now)
    Jan 8 2026

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    Local SEO, reviews, and Google LSAs are no longer working the way law firms expect. In this episode of Near Memo, Gyi Tsakalakis (AttorneySync) joins Mike Blumenthal and Greg Sterling to explain why rankings and traffic are misleading, how LSAs reshape legal demand, why review cheating is rampant, and how brand trust has become the real competitive moat.


    If you’re relying on Google visibility alone to grow a law firm, this conversation is a wake-up call.

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    29 Min.
  • Google’s AI Mode Is Rewriting Local Search — What Businesses Must Do for 2026 P#2

    Google’s AI Mode Is Rewriting Local Search — What Businesses Must Do for 2026 P#2
    Dec 23 2025

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    Google’s AI Mode and ChatGPT search are reshaping local discovery. This deep dive interview with Michel van Luijtelaar of GMBapi explains what’s changing, how users behave inside AI results, and what local businesses must do now to stay visible and trusted.

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    34 Min.
  • Google’s Review Algorithms Are Tightening — Here’s What the Data Shows

    Google’s Review Algorithms Are Tightening — Here’s What the Data Shows
    Dec 19 2025

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    In this episode of The Near Memo, Greg Sterling and Mike Blumenthal talk with Michel of GMB API about what new data reveals regarding review removals, fraud detection, incentivized reviews, and regional legal differences across Europe and the U.S.

    The conversation explores why reviews are increasingly central to AI-driven search experiences, how enforcement tools can unintentionally harm small businesses, and what this all means for trust, visibility, and competition in local search.

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    28 Min.
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