Send us Fan Mail

Join our celebrity local SEO panel—Claudia Tomina, Adam Dorfman, and Darren "The Canadian" Shaw—as they explore "Ask Maps," Google’s AI-powered conversational interface for local search. We demo the new desktop UI, discuss how hyper-personalization is changing user behavior, and reveal why "content freshness" is now the most critical strategy for local businesses to stay relevant in an AI-driven world.

Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us Fan Mail

Greg and Mike discuss the shifting landscape of local search. From the FTC’s latest crackdown on incentivized reviews to Yelp’s attempt to fast-forward their antitrust case against Google using recent federal rulings. We also explore the expansion of LSAs and the transition from the "Local Pack" to AI-driven "Ask Maps."

Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us Fan Mail

Google just changed the rules on reviews—and businesses may already be getting penalized. Meanwhile, Meta is projected to overtake Google in ad revenue, despite ongoing legal battles and ethical concerns.

In this episode, Mike Blumenthal and Greg Sterling break down:

• Google’s new review enforcement signals

• Why marketers are frustrated with rising ad costs and unclear ROI

• The surprising shift toward AI-driven search (ChatGPT, Ask Maps)

• Who actually wins the AI race—and why it may not be who you think

Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/