The Near Memo Titelbild

The Near Memo

The Near Memo

Von: Greg Sterling Mike Blumenthal & David Mihm
Jetzt kostenlos hören, ohne Abo

ZEITLICH BEGRENZTES ANGEBOT. Nur 0,99 € pro Monat für die ersten 3 Monate + 15 € Audible-Guthaben. Danach 9,95 €/Monat. Bedingungen gelten. Jetzt starten.

Über diesen Titel

Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

© 2025 The Near Memo
Management & Leadership Marketing & Vertrieb Politik & Regierungen Ökonomie
  • Google Maps Gets AI, Reviews Get Aliases, Ads Invade AI Mode — And Google Uses Its Monopoly to Win the AI War
    Nov 21 2025

    Send us a text

    In this episode of the Near Memo, Mike Blumenthal and Greg Sterling unpack Google’s dramatic shift toward an AI-first search ecosystem — including the rollout of Know Before you Go in Maps, ads in the new AI Mode in Search & Maps, and the introduction oof Gemini 3 what that means for personalization and marketers.

    We explore:

    • Google Maps’ new AI-powered interfaces — including Know Before You Go and the prominent “Ask” module that pulls data from reviews, websites, and third-party sources. We discuss how Google is reshaping the local experience by elevating AI-generated insights above traditional organic content.

    • Google’s new reviewer aliases and their implications — from anonymity and fraud concerns to how aliases complicate trust, moderation, business intelligence, and the already-confusing review ecosystem.

    • Ads quietly invading AI Mode — what early experiments show about ad placement, user behavior, declining click-through rates, and Google’s likely future ad units as the AI interface becomes the top of the SERP.

    • Google’s monopoly strategy in the AI race — including how Google is leveraging its scale, distribution, defaults, and product integrations to push Gemini over ChatGPT, claw back market share, and extend its dominance into AI search experiences despite weak antitrust remedies.

    Plus: The Near Media newsletter is going free.

    Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

    Mehr anzeigen Weniger anzeigen
    38 Min.
  • What #1-Ranking Personal Injury Lawyers Are Doing Right — Greg Gifford’s GBP Local Ranking Study
    Nov 12 2025

    Send us a text

    Greg Gifford joins the Near Memo to break down his large-scale Local SEO study of 3,000 personal injury law firm's Google Business Profiles. He reveals what #1 ranked PI las firms are doing that #10 ranked practioners are not. From review response rates and schema misfires to UTM tracking errors, the trio unpacks what’s real in local SEO and what’s hype. The episode closes with a lively debate about the AI-driven future of the SERP.

    Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

    Mehr anzeigen Weniger anzeigen
    1 Std. und 2 Min.
  • AI Search, Reviews, and the Future of Local SEO — Darren Shaw Breaks Down the 2026 Ranking Factors
    Nov 7 2025

    Send us a text

    Local SEO just got a major shake-up. In this episode, Darren Shaw of Whitespark joins Mike Blumenthal, David Mihm, and Greg Sterling to reveal key takeaways from the 2026 Local Search Ranking Factors study — including how AI search, behavioral signals, and reviews are changing the local game. Hear what really moves the needle, what’s fading, and where Google, Gemini, and ChatGPT fit into your future strategy.

    Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

    Mehr anzeigen Weniger anzeigen
    44 Min.
Noch keine Rezensionen vorhanden