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The Monkey Business Talk Show

The Monkey Business Talk Show

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Maja Perović Baines, an entrepreneur and strategist, and Vladan Ubiparip, SEO &GEO growth expert, sit down every Friday to share spicy opinions, hot takes, and funny moments while answering the week's most interesting SaaS go-to-market questions.

Pipeline, positioning, pricing, demand gen, sales tactics, and what's actually working in SaaS GTM right now. A bubbly 30-minute format for marketers, sales leaders, and founders. Hold on to your butts — it's the best Friday lunch break you'll ever have.

Copyright 2026 All rights reserved. Marketing & Vertrieb Ökonomie
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  • Scaling Flo to $1B: The Power of Repositioning - Sara Kathleen Gordon Monkey Business Talk Show

    Scaling Flo to $1B: The Power of Repositioning - Sara Kathleen Gordon Monkey Business Talk Show
    Jul 3 2026
    Is your SaaS growth plateauing even though you have a solid product? The problem might not be your features—it might be your positioning. In this episode of the Monkey Business Talk Show, we’re joined by Sara Kathleen Gordon, the scaling expert who helped reposition Flo Health into a $1B valuation. Sara breaks down why most founders are "mispositioned" without even knowing it and how to pivot from being a commodity to a category leader. We dive deep into the "Cake & Icing" framework (Positioning vs. Branding), the red flags of an "All-In-One" solution, and why your marketing engine needs to start with real human conversations, not just automated surveys. --- Monkey Business Talk Show is a fun discussion on all things GTM, sales, marketing, branding, and growth. Designed for your Friday afternoon break. -- This episode was filmed at SaaStanak 2026, in Šibenik, Croatia - where SaaS meets sea and sand. More about it here https://saastanak.com/ We cover: 1. The $1B Pivot: How Flow Health moved from a "period tracker" to a comprehensive Women’s Health platform. 2. Branding vs. Positioning: Why your visual identity (the icing) means nothing if your market placement (the cake) is wrong. 3. The "All-In-One" Trap: Why positioning your product as a solution for everyone is a major red flag for investors and VCs. 4. Growth Levers: Using AI to analyze sales calls and feed customer insights back into the product loop. 5. Founders as Detectives: The specific questions you need to ask to uncover the "Jobs to be Done" for your ICP. 6. B2B is the new B2C: Why software companies need to steal marketing tactics from consumer brands to stand out in a crowded market. 🎧 Listen on Spotify: https://open.spotify.com/show/033xaCw... 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 Listen on Amazon Music: TBA Connect with Maja on: LinkedIn: https://www.linkedin.com/in/zmajapbaines/ X: https://x.com/lazarevic_p?s=11Instagram: /https://www.instagram.com/majaperovicbaines_mbm Connect with Vladan on: LinkedIn: https://www.linkedin.com/in/vladanx/ Or sleeping at his desk at 2am, running https://dramaticseo.com/ Connect with Sara on: LinkedIn: https://www.linkedin.com/in/sarakategordon/
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    49 Min.
  • “AI Will Never Make This Hire" - Chris Gannon on the 49/51 Problem

    “AI Will Never Make This Hire" - Chris Gannon on the 49/51 Problem
    Jun 26 2026

    In this special episode of the Monkey Business Talk Show live from the SaaStanak conference, we sit down with Chris Gannon (founder of Captivate Talent) to discuss the dangerous trap of "consensus hiring" and why AI's tendency to optimize for safety is creating a sea of mediocrity in the tech world.

    We dive deep into the "49/51 Problem," exploring why the most impactful hires—the catalysts and difference-makers—are often the ones an algorithm would screen out.

    Chris shares his veteran insights on how to spot true A-players, the hidden value of references, and why the human element of intuition is more critical now than ever in a world of AI-generated resumes.

    --- Monkey Business Talk Show is a fun discussion on all things GTM, sales, marketing, branding, and growth. Designed for your Friday afternoon break. --

    This episode was filmed at SaaStanak 2026, in Šibenik, Croatia - where SaaS meets sea and sand. More about it here https://saastanak.com/

    We cover:

    1. The Consensus Trap: Why AI-driven recruitment is a race to the middle and how it screens out the "catalysts" your business actually needs.

    2. Hot Take. Why the traditional application process is fundamentally broken and why "hiding" behind automation is a competitive disadvantage.

    3. Signal. How to look past "sexy brands" on a resume and use references and "stage-fit" to identify true A-players.

    4. Rapid Fire Questions. A quick-hitting segment where we choose between gut instinct vs. AI screening, overpaying for A-players vs. building B-players, and the truth about "unlimited PTO.

    🎧 Listen on Spotify: https://open.spotify.com/show/033xaCw...

    🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast...

    🎧 Listen on Amazon Music: TBA Connect with Maja on:

    • LinkedIn: https://www.linkedin.com/in/zmajapbaines/
    • X: https://x.com/lazarevic_p?s=11
    • Instagram: https://www.instagram.com/majaperovicbaines_mbm

    Connect with Vladan on:

    • LinkedIn: https://www.linkedin.com/in/vladanx/
    • Or sleeping at his desk at 2am, running https://dramaticseo.com/

    Connect with Chris on:

    • LinkedIn: https://www.linkedin.com/in/gannonchristopher/
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    41 Min.
  • "It’s Not AI Slop, It’s Human Slop": Why Your B2B Content is Failing

    "It’s Not AI Slop, It’s Human Slop": Why Your B2B Content is Failing
    Jun 19 2026
    In this special episode of the Monkey Business Talk Show live from the SaaStanak conference, we sit down with Ognjen Boskovic (co-founder of Raven and {Art}ificial) to discuss the shifting landscape of B2B marketing. We dive deep into the "AI slop" vs. "human slop" debate, exploring why the quality of the final product matters more than the tools used to create it. From landing major clients like ClickUp with bold AI-generated pitches to the importance of "taste" over technical skills, this conversation is a masterclass in modern brand storytelling. --- Monkey Business Talk Show is a fun discussion on all things GTM, sales, marketing, branding, and growth. Designed for your Friday afternoon break. -- This episode was filmed at SaaStanak 2026, in Šibenik, Croatia - where SaaS meets sea and sand. More about it here https://saastanak.com/ We cover: 1. The Evolution of AI in B2B Content. A look at the nuance between text-based AI and the new frontier of AI-generated video. 2. Hot Take. Why the industry is pouring money into AI while some audiences are walking away—and why it’s "human slop," not AI, that’s the real problem. 3. Signal. A discussion on the essential nature of generative AI in video ad creation and how the "marketing pie" is growing. 4. Rapid Fire Questions. A quick-hitting segment where we choose between speed vs. craft, volume vs. taste, and the future of founder-led brands. 🎧 Listen on Spotify: https://open.spotify.com/show/033xaCw... 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 Listen on Amazon Music: TBA Connect with Maja on: LinkedIn: https://www.linkedin.com/in/zmajapbaines/ X: https://x.com/lazarevic_p?s=11Instagram: https://www.instagram.com/majaperovicbaines_mbm Connect with Vladan on: LinkedIn: / vlahttps://www.linkedin.com/in/vladanx/ Or sleeping at his desk at 2am, running https://dramaticseo.com/ Connect with Ognjen on: LinkedIn: / ognjenboskovichttps://www.linkedin.com/in/ognjenboskovic/
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    42 Min.
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