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The Mission Critical Podcast

The Mission Critical Podcast

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 Nonprofit Marketing Advice for the Novice and Expert AlikeThe Mission Critical Podcast Management & Leadership Ökonomie
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  • Billy's Story

    Billy's Story
    May 19 2021

    Hear how Billy found his way through content, strategy, technology and agencies to the world of nonprofit marketing advice.  His insights through this journey will encourage you configure your organization for ongoing excellence and future success. 
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    38 Min.
  • John's Story

    John's Story
    May 10 2021

    John shares some of his journey and what got him interested in the nonprofit space as well as lessons learned from starting a mobile giving platform and seeking greater significance than any career could provide.
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    40 Min.
  • Part 2: What Do Harvard's Post-Pandemic Marketing Truths Mean For Your Nonprofit?

    Part 2: What Do Harvard's Post-Pandemic Marketing Truths Mean For Your Nonprofit?
    Apr 27 2021

    Billy and John Discuss Harvard's Post Pandemic Marketing Truths numbers 6 through 10.

    6. Old truth: Relationships matter.
    New truth: Relationships are everything.

    7. Old truth: Agility is a technology process.
    New truth: Agility is a modern marketing approach.

    8. Old truth: Your brand should stand behind great products.
    New truth: Your brand should stand behind great values.

    9. Old truth: You need the right tech stack to drive modern marketing success.
    New truth: You need the right balance of factors (including your tech stack) to drive modern marketing success.

    10. Old truth: Marketing is important for growth.
    New truth: Marketing is at the center of the growth agenda for the full C-suite.
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    43 Min.
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