The MedMen Show: Fast, Smart Insights for B2B Sales Professionals Titelbild

The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

Von: MEDDICC - Taking the proven MEDDPICC sales framework into the digital era!
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Inspired by Mad Men, powered by MEDDICC.

The MedMen Show brings you short, high-impact insights from CEO Andy Whyte and CRO Pim Roelofsen. Get answers to the most common MEDDIC questions - plus top tips on how to apply the different element, qualifying deals, driving revenue, and how to lead elite sales and GTM teams.

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  • A-Players vs B-Players: What Leaders Get Wrong (And How To Manage It)

    A-Players vs B-Players: What Leaders Get Wrong (And How To Manage It)
    Feb 19 2026

    You might think there’s a place in every team for A, B, and C-players… but is there really?

    MEDDICC CEO Andy Whyte, CRO Pim Roelofsen and Director at Astronomer, Lucy Williams-Jones talk about how accepting B-players might mean you’re rejecting A-players.

    Not everyone is going to perform at the same level all the time, but someone being an A-player comes down to their behaviors and innate traits.

    If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!

    ABOUT MEDMEN:

    MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.
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    15 Min.
  • Implicating Pain: The Fastest Way to Create Urgency

    Implicating Pain: The Fastest Way to Create Urgency
    Feb 12 2026

    Be honest: has a deal ever been won without urgency?

    MEDDICC CEO Andy Whyte, CRO Pim Roelofsen and Director at Astronomer, Lucy Williams-Jones talk about how urgency is created with your customer, and how it looks different with every stakeholder.

    We might say “This just stopped being a priority for the customer,” but in reality, it didn’t stop being a priority, it just stopped feeling like one.

    If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!

    Until next time - cheers!

    ABOUT MEDMEN:

    MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.
    Mehr anzeigen Weniger anzeigen
    13 Min.
  • The Hidden Edge Top Performers Use At Year Start

    The Hidden Edge Top Performers Use At Year Start
    Feb 4 2026

    The wins this year come from what you learned last year.

    MEDDICC CEO Andy Whyte, CRO Pim Roelofsen and Director at Astronomer, Lucy Williams-Jones go into what you can do to get your year off to a great start, sharing the habits of actually successful salespeople.

    A new year is a refresh, and it’s up to you what that means.

    If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!

    Until next time - cheers!

    ABOUT MEDMEN:
    MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.
    Mehr anzeigen Weniger anzeigen
    13 Min.
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