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The Marketing Companion

The Marketing Companion

Von: Mark Schaefer
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 The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."Businesses Grow Erfolg im Beruf Marketing & Vertrieb Ökonomie
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  • Why Marketing Will Never Be the Same Again (2026 Edition)

    Why Marketing Will Never Be the Same Again (2026 Edition)
    Jan 12 2026

    Marketing is scaling faster than humans can adapt—and most leaders are underestimating the shift. In this conversation with Sandy Carter, Ray Wang, CEO and founder of Constellation Research, and Liz Miller, former leader of the CMO council, and analyst at Constellation Research, reveal what's changed in just two years: AI agents embedded in org charts, accountability rising as decisions digitize, and why selling to humans still demands trust, authenticity, and reputation. From boardroom blind spots to the death of long-held marketing myths, this episode is a roadmap for leaders preparing for 2026.
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    47 Min.
  • A fond farewell

    A fond farewell
    Dec 29 2025

    In his final episode as host of The Marketing Companion, Mark Schaefer reflects on the story of a show that beat the odds. This episode has the ups, the downs, and funniest moments from 13 years of the world's most entertaining podcast.

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    34 Min.
  • Humane versus human marketing

    Humane versus human marketing
    Dec 15 2025

    Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach that provides people with the help they need as quickly and effortlessly as possible. And that might be the perfect role for AI. Mark Schaefer and Mathew Sweezey talk about this important role and the emphasis on humane versus human.
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    34 Min.
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