A coaching podcast with Max Friedle and Tobias Weghorn to close out a year of "The Making of a Coach" and kick off the rebrand to "The Impactful Coach". Using Max’s coaching development framework (mindset, methods, skills, tools), they look back at highlights from coaching demos and episodes - and what actually makes sessions more impactful in real life. You’ll hear how solution focused coaching keeps conversations light and future-oriented, when the miracle question helps clients move fast, and why “ready, willing, and eager” can be a useful readiness gate. They also get practical about emotional hygiene before coaching sessions and silence as a coaching intervention (yes: count to six).

Key Learnings:

• Use solution focused coaching to shift fast from “what’s wrong” to “what’s desirable”: explore exceptions first, then use the miracle question to help clients describe the desired future in detail.
• Build a simple readiness gate: only coach clients who are ready, willing, and eager - so the work stays with the client (and solution focused coaching doesn’t turn into problem-fixing).
• Practice emotional hygiene before coaching sessions and train silence as a coaching intervention: ask the question, hold eye contact, count to six, and let the client do the work.

Resources:

• Find your Coaching Tool: https://metaFox.eu
• Coach online: https://metaFox.online
• Try the metaFox Strengths Discovery: https://strengths-discovery.com
• Connect with Tobi: https://linkedin.com/in/tobiasweghorn
• Connect with Max: https://www.linkedin.com/in/maximilianfriedle

Episode Chapters:

00:00 Teaser: Ready, Willing, And Eager + “You Gotta Shut Up At Times”

01:00 Anniversary Episode: Rebrand To Impactful Coach

03:00 The Coaching Development Framework: Mindset, Methods, Skills, Tools

06:00 Mindset: Hold Space, Don’t Fix (“It’s Not The Pam Show”)

09:00 Emotional Hygiene Before Coaching Sessions

11:00 Methods: Readiness Gate + Coaching Demos Focus

13:00 Solution Focused Coaching: Exceptions + Miracle Question

16:00 Zurich Resource Model (ZRM) Picture Work Meets Somatics

18:00 Skills: Silence As A Coaching Intervention (Count To Six)

24:00 Tools: Shared Language (Belbin, Strengths, MBTI) + Risks Of “Boxing”

34:00 What Changes In 2026: More Coaching Skills, Less CV Stories

On this episode, Tobi meets Julika Franke for a coaching demo that starts as brand positioning and quickly turns into imposter syndrome coaching around stepping into a coach‑trainer role. Julika usually uses her Business Hub approach to map roles, goals, and visibility, revealing to come up with clear positioning and a crisp mission. In Tobi's example they find a way to fit all his hats under the vision statement of metaFox: "A world embracing emotional intelligence".

Key Learnings:

• How a vision statement can serve as north star and unify different roles.
• How Julika defines a founder‑level role map (visionary, product developer, ambassador, trainer).
• How this kind of positioning work can be an alternative to mindset coaching for overcoming imposter syndrome.

Resources:

• Julika Franke's Website: https://julika-franke.de/
• Julika Franke's LinkedIn: https://www.linkedin.com/in/julika-franke/
• Find your Coaching Tool: https://metaFox.eu
• Try the metaFox Strengths Discovery: https://strengths-discovery.com
• Connect with Tobi on LinkedIn: https://linkedin.com/in/tobiasweghorn

Episode Chapters:

00:00 Opening: Emotional Intelligence And Identity Friction

01:00 Coaching Demo Setup: From Positioning To Imposter Syndrome

03:00 The Business Hub: Structuring Brand Positioning

06:00 Meta Fox Inner Journey And Tools For Emotional Intelligence Coaching

12:00 Training Roots: MBTI And Early Facilitation

15:00 Naming The Imposter Syndrome Coaching Challenge

18:00 Mission, Roles, And Personal Branding For Coaches

25:00 Two Worlds Collide: Engineering Vs Coaching Identity

35:00 From Clarity To Market: Positioning, Offer, And Visibility

41:00 Rethinking The Coaching Industry And Value Focus

On this 'Making of a Coach', Tobi meets Julika Franke for a deep dive into creating a compelling offer that genuinely helps coaches find paying clients. Grounded in Alex Hormozi’s Value Equation, Julika unpacks how to define a crystal‑clear dream outcome, increase the perceived likelihood of achievement, and shape real offer components that reduce time delay and client effort. They discuss ethics, specificity (“riches in the niches”), and how to align marketing with authenticity—not hype—for sustainable client acquisition. You’ll also hear practical ways to price your offer and become a “category of one.”

Key Learnings:

• Map client A→B with a concrete dream outcome, then apply the value equation to raise value: pick a tight market, sharpen language in their words, and design components that increase perceived likelihood of achievement—test with 1–3 real clients for feedback.
• Compress time delay and lower effort/sacrifice: add structures that speed results (clear timeline, templates, checklists, accountability touchpoints, group/WhatsApp support), especially for B2B pilots or “offer ladder” entry points.
• Price the transformation, not the hours: anchor on what the problem is worth to solve, bundle your unique assets (method, tools, process) to be a category of one—this is the core of creating a compelling offer for client acquisition.

Resources:

• Julika Franke's Website: https://julika-franke.de/
• Julika Franke's LinkedIn: https://www.linkedin.com/in/julika-franke/
• Alex Hormozi’s Value Equation: https://acquisition.com
• Find your Coaching Tool: https://metaFox.eu
• Try the metaFox Strengths Discovery: https://strengths-discovery.com
• Connect with Tobi on LinkedIn: https://linkedin.com/in/tobiasweghorn

Episode Chapters:

00:00 Teaser: Niches And Offers

00:01 Creating A Compelling Offer — Why It Matters

00:03 Julika Franke’s Journey Into Coaching And Marketing

00:09 The Value Equation For Client Acquisition

00:13 From Dream Outcome To Target Market Clarity

00:15 Riches In The Niches: Specificity Beats Generic

00:23 Time Delay, Offer Ladders, And B2B vs B2C

00:26 Reducing Effort And Sacrifice In Your Offer

00:27 Relationship Coach Example: Should I Stay Or Go?

00:36 First Steps And Pricing: Build Your Category Of One