In this episode of the MaYapinion® podcast, Maya Roffler sits down with Kelly Yabsley, founder of Messy Baby Co., to talk about the reality of bringing a physical product to market and what happens when you've built something that works but people still don't know about it.

Kelly shares the story behind Messy Baby Co., a product born out of motherhood frustration and innovation after experiencing constant baby blowouts with her daughter. What started as cutting up onesies and experimenting with panty liners became a patented product designed to solve a very real parenting problem.

But creating the product was only the beginning.

This episode dives into the challenge many founders face after launch: getting the right people to actually see, understand, and buy what you've created.

This is a true MaYapinion® conversation. Maya doesn't just listen she gives her honest, strategic take on brand awareness, organic marketing, audience connection, and why founders often struggle with sales even when their product clearly solves a problem.

Together, they unpack the difference between marketing activity and marketing effectiveness, how to connect emotionally with your audience, and why community-building is often more powerful than paid ads in the early stages of growth.

This episode is especially valuable for physical product founders, mompreneurs, and early-stage entrepreneurs who feel stuck between having a great product and figuring out how to consistently reach customers.

Building a product is one challenge. Building awareness and trust around that product is another entirely.

What You'll Hear in This Episode

• Kelly's journey from frustrated mom to inventor of Messy Baby Co.

• How a real parenting problem led to product innovation

• The reality of navigating patents, manufacturing, and COVID delays

• Why product-market fit doesn't automatically equal visibility

• Kelly's experience trying trade shows, influencer outreach, and marketplaces like Amazon and Walmart

• Maya's MaYapinion® on why sales feel "icky" for many founders

• Why clearly identifying the problem your product solves changes everything

• The difference between organic marketing effort and effective audience connection

• How Facebook groups can become powerful community-building tools

• Why founders should engage as humans first, not just business owners

• Maya's MaYapinion® on using TikTok Live to build trust and connection

• Why emotional connection drives purchasing decisions

• How micro-influencer partnerships actually work (and what founders get wrong)

• The importance of making buying simple and frictionless

• Why building a brand culture matters as much as building a product

• How community, conversation, and trust lead to sustainable sales

Connect with Kelly Yabsley:

Website: https://www.messybabyco.com/

Facebook: https://www.facebook.com/people/Messy-Baby-Co/61555258904073/

Instagram: https://www.instagram.com/messy_baby_co/

Connect with Maya Roffler:

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

In this episode of the MaYapinion® podcast, Maya Roffler sits down with Caroline Peters, founder of Colorado Social, to tackle one of the most common (and misunderstood) stages of entrepreneurship: scaling while life is happening.

Caroline shares her journey from sports broadcasting to building a thriving social media management agency, and opens up about her current business challenge preparing to scale her company while stepping into motherhood for the first time.

This episode is a true MaYapinion® conversation. Maya doesn't just listen she gives her honest, strategic take on what Caroline should prioritize, what most founders get wrong at this stage, and how to scale intentionally without burning out, overhiring, or losing control of your business.

Together, they walk through leadership decisions, team structure, delegation, maternity planning, and what it actually takes to grow beyond being the "do-everything" founder.

This episode is especially powerful for service-based business owners, agency founders, and solopreneurs who are starting to feel the tension between growth, leadership, and sustainability.

Scaling isn't about doing more. It's about building systems, people, and leadership that allow the business to grow without you carrying everything alone.

What You'll Hear in This Episode

• Caroline's journey from sports casting to founding Colorado Social

• How spotting a real problem led to a profitable business

• Why "just start" matters more than having everything figured out

• Maya's MaYapinion on social media fatigue and platform overwhelm

• Why founders should focus on one or two platforms, not all of them

• How to choose platforms based on where your audience actually lives

• The leadership shift required when moving from solopreneur to team lead

• Maya's step-by-step MaYapinion® on preparing for maternity leave as a founder

• Why Standard Operating Procedures (SOPs) are a leadership tool

• How to build lean, usable SOPs without killing creativity

• What founders should document before life forces them to step away

• How to evaluate team capacity without micromanaging

• Why collaboration beats "figure it out" leadership

• How to scale clients intentionally without overwhelming your team

• Why founders must stop being the bottleneck in their own business

• Maya's MaYapinion® on building culture, ownership, and trust within a team

This episode is sponsored by Colorado Social.

Connect with Caroline Peters:

Website: https://colorado-social.com/

Facebook: https://www.facebook.com/coloradosocialbiz

Tiktok: https://www.tiktok.com/@colorado_social

Instagram: https://www.instagram.com/colorado_social

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

In this special bonus holiday episode of the MaYapinion® podcast, Maya Roffler breaks down one of the most common struggles women face in entrepreneurship: sales, and why it doesn't have to feel awkward, pushy, or "icky."

After closing out the six-part Ditch Your 9–5 Before the End of 2025 series, Maya returns with a high-impact conversation inspired by direct messages, community feedback, and real struggles shared by founders inside the MaYapinion ecosystem.

In this episode, Maya reframes sales through a leadership lens. Not as persuasion, pressure, or pitching, but as connection, confidence, and problem-solving. She explains why sales are the heartbeat of every business, how mindset shapes results, and why falling in love with talking about your product or service is non-negotiable if you want sustainable growth.

This episode teaches you how to sell without feeling salesy, how to build trust before asking for a sale, and how to create consistent momentum through visibility, relationships, and credibility. Maya shares real-life examples, common mistakes she sees founders make, and practical strategies for building a sales system that actually works without burnout or desperation.

Sales isn't about convincing people to buy something they don't need.
It's about confidently offering a solution you believe in to the people who are already looking for it.

What You'll Hear in This Episode

• Why sales is the most important skill every founder must learn

• The real reason sales feels "icky" and how to change that mindset

• Why belief in your product or service is essential to success

• The difference between pitching and talking confidently about what you do

• Why strangers are more likely to become clients than friends or family

• How to sell without cold DMs, spammy tactics, or pressure

• Where to actually find your ideal clients (and where not to look)

• Why posting links and "posting + praying" doesn't work

• How to use social media as a trust-building tool, not just a content platform

• The power of live video for connection, feedback, and credibility

• Why building an email list is critical to long-term sales stability

• How networking (virtual and in-person) supports sales in the early stages

• Why founders must learn to sell before hiring a salesperson

• How mindset, consistency, and visibility change your relationship with sales

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com