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The MOPs Brief

The MOPs Brief

Von: Sojourn Solutions - Reimagine Marketing Operations. Redefine Success.
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 The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.Sojourn Solutions - Reimagine Marketing Operations. Redefine Success. Marketing & Vertrieb Ökonomie
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  • Your MarTech stack is gathering dust… and that’s a skills problem, not a software problem.

    Your MarTech stack is gathering dust… and that’s a skills problem, not a software problem.
    Dec 30 2025

    In this episode, I’m joined by Lisa Milligan to call out the real reason MarTech often ends up as very expensive "shelfware".

    To talk about why training is treated as optional, how that quietly destroys ROI, and what actually changes when teams invest in capability and brush off that dust - instead of just buying new or more tools.
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    30 Min.
  • The sacred cow of marketing measurement...

    The sacred cow of marketing measurement...
    Dec 18 2025

    Are MQLs still the gold standard for marketing measurement, or is it time for a shift?

    In this episode, I’m joined by Dan Vawter, as we dig into whether MQLs are still actually helping anyone make better decisions, or whether they’ve quietly become a vanity metric we’re all too scared to retire.

    If you’ve ever hit an MQL target and still missed revenue, this one’s for you.
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    25 Min.
  • CDPs: The good, the bad, and the WTFs

    CDPs: The good, the bad, and the WTFs
    Jul 15 2025

    Customer data. Everyone wants it. No one knows where it lives. And if you’re lucky enough to find it, good luck getting it to play nice with your MarTech stack.

    In this episode Rebecca Clark and Andrew Poole dive into the myth and the magic of Customer Data Platforms and speak with two VERY special guests from Informa, Mary Wallace and Sangeetha Parsan.
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    39 Min.
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