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Fresh off MortgageCon, Frazier and Michael break down what made this event completely different from the typical mortgage conference experience.

From hosting the event inside Universal Studios to AI duels, practitioner-led sessions, and private park access, this wasn’t just another sit-in-a-ballroom event. It was immersive, high-energy, and packed with real, usable insights for loan officers who actually want to grow.

But beyond the experience, the real value came from the content. The recurring themes were clear: don’t lose your humanity in an AI world, stop being a product pusher, and start showing up as a true advisor.

This episode covers the biggest takeaways, standout speakers, and the lessons loan officers should actually implement instead of just taking notes and doing nothing.

No fluff. No hype recap. Just real insights from a high-impact industry event.

What You’ll Learn

• Why Mortgage Con stood out from traditional mortgage conferences
• The common theme across top speakers: humanity over automation
• How storytelling and communication are becoming the new competitive edge
• Why practitioner-led content hits harder than theory and hype
• The role AI should actually play in your mortgage business
• How event environments impact learning, networking, and execution

Real Talk Quotes

“It’s still a mortgage event, but the experience changes everything.”

“Don’t lose your humanity just because AI is getting louder.”

“If you went to MortgageCon and didn’t get one takeaway, you chose not to.”

“Stop being a rate pusher. Be the advisor.”

“You invested the time and money. Now do something with what you learned.”

Tactical Takeaways

✅ Focus on being a trusted advisor, not just a product or price salesperson

✅ Use AI to enhance communication, not replace human connection

✅ Create content that answers real client questions you get daily

✅ Authenticity attracts the right clients and repels the wrong ones

✅ Events only create ROI if you execute on what you learn

✅ Community and experience amplify retention of education and networking

Want to Implement What You’re Learning?

This episode is powered by Empower LO and HL4, where strategy, simplicity, and execution come together to help loan officers grow without unnecessary complexity.

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Thinking about running paid ads in 2026? Pump the brakes.

Frazier and Michael are breaking down the truth about paid advertising — what works, what doesn’t, and where most loan officers go wrong. Whether you’re sitting on a 30K marketing budget or barely spending $300 a month, this episode is a tactical deep dive into interruption vs. intent, social vs. search, and why Google still wins if you're serious about ROI.

No fluff. No theory. Just straight talk on what actually drives deals — and what will drain your wallet.

What You’ll Learn

• Why social media ads aren’t dead — but most of them are dumb
• The difference between passive brand amplification and transactional lead gen
• Why low-cost leads are usually garbage (and what actually matters)
• How intent changes everything — and why interruption-based ads have a short fuse
• What to realistically budget for Google or social ads in 2026

Real Talk Quotes

• “You don’t own the customer. You’re just renting attention.”
• “Lead cost means nothing if the leads suck.”
• “You’re never gonna get a CTC on your feelings.”
• “Intent-based leads wait for you. Interruption leads forget you.”
• “We can all get 50-cent leads. That’s not the flex you think it is.”

Tactical Takeaways

• ✅ Expect to spend $1,500/month minimum if you want transactional ROI
• ✅ Social media ads work best to amplify brand — not chase cold leads
• ✅ Google Search ads are still the king of high-intent lead generation
• ✅ YouTube & TikTok are the only social platforms with real search intent
• ✅ If you’re not following up with automation, you’re burning money
• ✅ Don’t run your own ads unless you want to waste time and budget

Why This Episode Matters

Most LOs are playing checkers when it comes to paid ads — this episode helps you play chess. Whether you’re doing consumer direct or trying to convert your social audience, you’ll learn where to invest, what to expect, and how to actually get deals from your dollars.

Want Help Running Ads That Work?

This episode is powered by Empower LO, the trusted team behind hundreds of top-producing LOs running scalable Google ad campaigns.

Learn more at empowerlo.com

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You think that client is “yours”? Think again.

In this episode, Frazier (COVID-stricken but still showing up) and Michael (running on espresso and spite) break down a brutal but necessary truth: you don’t own the customer, you’re just renting attention.

From trigger leads to servicing transfers to Rocket buying Mr. Cooper, the guys explain why your feelings don’t belong in the pipeline and how whining about lost deals won’t get you paid. This is about controlling what you can control — and mastering retention like a pro.

If you’re tired of losing past clients and still blaming the system, this one will hit different

What You’ll Learn

• Why "owning the customer" is a myth that will keep you broke
• The real risk behind complacency and client silence
• What top producers actually do to retain business
• How to run a smarter, tighter, more memorable follow-up game
• Why you need to start investing in client retention — not just lead gen

Real Talk Moments

• “You’re never gonna get a CTC on your feelings.”
• “Valuable is valuable. Be a utility. Be unforgettable.”
• “Every loan is a rental — unless you earn the right to get called back.”

Tactical Ideas from the Episode

• Host small mixers or client events that build community
• Bake in strike-rate conversations within 30–60 days post-close
• Invest a % of every commission check into client retention
• Show up with personalized messages, not cookie-cutter junk
• Build a system that makes you the first call, not the last memory

Why This Episode Matters

If you’re getting mad about losing clients, you’ve already lost. The game in 2026 is about connection, consistency, and control — and this episode will show you how to win it.

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