Kevin King is a seasoned Amazon and e-commerce expert, renowned for his data-driven strategies and practical growth tactics. Over his 25-year career, Kevin has launched multiple seven-figure Amazon brands, mentored sellers generating hundreds of millions in annual revenue, and educated thousands through webinars and masterminds. He is the Founder of the Billion Dollar Seller Summit, creator of the Billion Dollar Seller newsletter, and host of the popular AM/PM Podcast. With features in major media outlets like USA Today and The Wall Street Journal, Kevin's work focuses on advanced Amazon strategies, branding, and sustainable growth for e-commerce entrepreneurs around the world.

Amazon selling isn't what it used to be. What once felt like an easy path to quick wins has turned into a competitive landscape where strategy, data, and branding determine success. With AI reshaping how buyers search and shop, how can sellers stay ahead and still win in 2026?

Kevin King, a seasoned Amazon growth strategist, explains that today's Amazon success requires thinking beyond simple product launches and focusing on long-term brand building. He emphasizes the value of tools like Product Opportunity Explorer and search query performance reports to uncover real demand, while also differentiating through buyer avatars and positioning. Kevin shares how intent-based shopping is replacing keyword stuffing, why listings need FAQ-style content for AI discovery, and how understanding launch math and margins is critical for sustainable growth. These insights highlight the shift from hacks to durable strategies.

In this episode of The Launch Lab, Colin Raja sits down with Kevin King, a seasoned Amazon and e-commerce expert and Founder of the Billion Dollar Seller Summit, to discuss the future of Amazon selling and AI-driven growth. Tune in for insights on evolving from private label to branding, mastering buyer intent and positioning, and leveraging email marketing plus data strategies to scale smarter.

Janelle Page is a marketing and business growth strategist who helps creators and brands scale revenue through effective positioning, storytelling, and launch strategy. As an entrepreneur, she has founded and led multiple successful ventures, consulted for hundreds of companies across Amazon and e-commerce, and created high-impact courses and coaching programs. Additionally, Janelle is the Owner of Pagination Company, a Utah-based administrative and management services firm, and is widely recognized for her expertise in branding, digital strategy, and online business growth.

Building a standout brand in a crowded market takes more than a great product — it requires clarity, connection, and resilience. For entrepreneurs and Amazon sellers ready to elevate their brands, earn audience trust, and scale with confidence, the real question becomes: how do you craft a powerful story, sharpen product-market fit, and unlock sustainable growth, especially through moments of change and challenge?

Marketing and brand strategist Janelle Page, an expert in e-commerce launches, personal branding, and monetization, explains how resilience, storytelling, and audience-first thinking unlock growth. Janelle shares how preselling products, leveraging creators' audiences, and focusing on transformation — not just features — reduce risk and improve launches. She emphasizes building demand off-platform, using Amazon as a capture channel, and crafting premium positioning through clear niche targeting and authentic personal branding.

In this episode of The Launch Lab, Colin Raja interviews Janelle Page, a seasoned marketing and business growth strategist, about building resilient, premium brands in e-commerce. Janelle discusses overcoming adversity, creating million-dollar launches with creators, using storytelling to drive demand, navigating shiny object syndrome, and why personal branding is essential for long-term success.

Rafay is a TikTok marketing specialist at Uptik, a mentorship program that helps brands harness TikTok traffic to drive sales. With nine years of e-commerce experience, he has helped launch over 80 brands on TikTok Shop, consistently taking them from zero to over $500,000 per month in revenue, and has played a pivotal role in leveraging social commerce strategies to generate millions in sales across various niches. Rafay is recognized for his expertise in influencer and affiliate marketing, paid ads, short-form content, and pioneering hybrid approaches that bridge TikTok and Amazon for maximum impact.

Launching a brand on TikTok Shop sounds promising, but for many e-commerce founders, it quickly turns into a costly and frustrating experience. With no search intent to rely on, brands are left confused about how to drive demand, track progress, or get their product in front of the right audience. How do you build momentum, avoid failure, and get results on TikTok Shop?

TikTok growth strategist and e-commerce expert Rafay shares the three-part framework he leverages to take brands from zero to $500k per month. Rafay emphasizes the importance of selecting demonstrable products, building early traction through shoppable videos, and reaching product-content-market fit before investing in paid ads. He also breaks down how to find and activate quality creators, what KPIs to watch in the first 30 days, and how to make TikTok work alongside Amazon for sustainable, hybrid brand growth.

In this episode of The Launch Lab, Colin Raja interviews Rafay, TikTok marketing strategist and e-commerce mentor at The Uptik, about launching and scaling brands through TikTok Shop. Rafay shares how video-first discovery is reshaping e-commerce and why brands must adapt. He also talks about using AI-generated content, leveraging TikTok SEO, and common mistakes to avoid during product launches.