Colin Raja is a seasoned Amazon Growth Consultant at The Launch Lab, where he helps brands scale their e-commerce businesses. A product launch expert and entrepreneur, Colin has successfully built multiple seven-figure brands on Amazon. With a background in data analysis and software development, he leverages backend SEO strategies to optimize product rankings and maximize sales. Colin is also the host of The Launch Lab Podcast, where he shares data-driven strategies, revealing his secrets to explosive product growth.

Many high-achieving individuals find themselves chasing future goals without ever feeling truly fulfilled. They hit external milestones — wealth, success, and relationships — yet remain disconnected from themselves, trapped in cycles of burnout, depression, and emotional isolation. What happens when striving for more no longer brings meaning, and the inner void becomes too loud to ignore?

Colin Raja, e-commerce entrepreneur and transformation coach, shares his journey through emotional crisis, spiritual exploration, and self-reclamation. Colin details how he overcame a life of “zombie living” by focusing on internal and external fulfillment, the value of setting clear boundaries in relationships, shifting away from the “nice guy” mentality, and seeking genuine connections built on honesty and respect. He explains how creating physical and emotional boundaries, staying grounded in the present moment, and shifting from performance-driven living to purpose-led existence changed his life. According to Colin, overcoming social anxiety hinges on actionable methods like exposure challenges — such as talking to 30 strangers a day — to rebuild authentic confidence.

In this episode of The Launch Lab, Chad Franzen of Rise25 interviews Colin Raja, Amazon Growth Consultant at The Launch Lab, about breaking free from internal pain and rediscovering meaning after personal and professional collapse. Colin shares how spiritual healing, emotional honesty, and consistent self-work helped him reclaim his sense of self. He also discusses overcoming introversion, setting clear boundaries, and redefining success from the inside out.

Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. He leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.

Building a successful business sounds glamorous online, but the reality is often far more complex. Many entrepreneurs face burnout, financial uncertainty, and the constant pressure of keeping up with competition while trying to scale. How can business owners balance growth, cash flow, and personal resilience in a rapidly changing marketplace?

Rolando Rosas, an experienced e-commerce entrepreneur, shares his journey from humble beginnings to navigating complex business challenges. He emphasizes the importance of self-awareness, consistency, and understanding personal seasons to maintain long-term motivation. Outlining his data-driven approach to Amazon product launches, Rolando illustrates how he leverages AI tools to analyze customer profiles, optimize listings, and accelerate sales velocity. He also highlights the critical role of managing inventory and cash flow, stressing that mastering these “boring” fundamentals is essential to sustainable growth. Relationships, both personal and professional, have been pivotal for Rolando, providing support, mentorship, and business opportunities throughout his journey.

In this episode of The Launch Lab, Colin Raja interviews Rolando Rosas, Founder of Global Teck Worldwide, on overcoming business setbacks and scaling e-commerce brands. Rolando discusses AI-powered product launches, navigating cash flow crises, and the power of relationships. He also delves into childhood influences on entrepreneurial mindset, inventory management, and future trends in AI for Amazon sellers.

Leo Sgovio is a digital marketing innovator and serial entrepreneur with over 16 years of experience in e-commerce and SEO. He is the Founder of Spliced, a platform that helps Amazon sellers scale through affiliate and influencer marketing across multiple channels. Before founding Spliced, Leo launched Convomat, an automation tool for Amazon promotions, and served as Head of Innovation at Viral Launch. Known for his deep expertise in Amazon's A9 algorithm and ranking strategies, Leo is a sought-after speaker at global e-commerce conferences.

Cracking the Amazon marketplace can feel like a moving target — what worked yesterday might tank your ranking today. With evolving algorithms, rising competition, and the integration of AI tools, many sellers struggle to launch effectively, scale profitably, or even stay visible. So, how can today’s brands build long-term momentum while keeping up with constant change?

Leo Sgovio, an Amazon SEO expert and founder of Spliced, shares a data-driven and future-forward approach to solving these challenges. Leo emphasizes the importance of external traffic, particularly through TikTok and Google Ads, and how semantic SEO and sales velocity at the keyword level are now essential for ranking success. He outlines the transition from basic keyword tactics to holistic semantic strategies and AI-enhanced listing optimization, offering practical tips like leveraging affiliate marketing for product launches and monitoring engagement signals over time to maintain growth.

In this episode of The Launch Lab, Colin Raja interviews Leo Sgovio, Founder of Spliced, about staying competitive in the ever-changing Amazon landscape. Leo discusses ranking strategies in the age of AI, the importance of early sales momentum, and the power of TikTok-fueled virality. He also dives into semantic SEO, the role of tools like Rufus and Cosmo, and how affiliate networks can supercharge product launches.