What’s really driving your desire for sugar and why can it be so difficult to break free from cravings?

In this episode of the Kick Sugar Coach Podcast, we’re joined by Julia Ross, a pioneer in the field of eating disorders and addiction and author of The Craving Cure, The Mood Cure, and The Diet Cure, to explore what may be driving our desire for sugar.

Julia shares her perspective on the connection between brain chemistry, nutrition, and food cravings, explaining why the struggle with sugar may be more complicated than simply having enough willpower.

We explore how the brain’s reward system may influence our eating habits, the role of neurotransmitters and amino acids, and how highly processed foods may reinforce the desire to keep eating. Julia also discusses the importance of protein, blood sugar balance, and nutrient-dense foods in her approach to managing cravings.

In this episode, you’ll discover:

• Why some foods can feel so difficult to resist
• How brain chemistry may influence sugar cravings and eating behavior
• The connection between food addiction and other addictive behaviors
• What amino acids do and why Julia incorporates them into her approach
• How protein, blood sugar, and everyday food choices may affect cravings
• Why restrictive dieting may not address every factor behind persistent cravings
• Julia’s approach to understanding cravings and changing your relationship with food

If you’ve ever felt caught in a cycle of craving sugar, trying to cut back, and finding yourself reaching for it again, this conversation offers a different perspective on what may be happening beneath the surface.

Listen now to discover what may be driving your desire for sugar and explore a different approach to understanding your cravings.

Enjoyed this episode? We'd love to hear your thoughts—share your feedback with us here!

Support the show

Florence's courses & coaching programs can be found at:
www.FlorenceChristophers.com

Connect with Florence on:
FACEBOOK | TWITTER | INSTAGRAM | YOUTUBE

Why do some foods feel almost impossible to resist?

Why can you decide to stop eating sugar or certain processed foods, only to find yourself craving them again later?

In this episode of the Kick Sugar Coach Podcast, we sit down with Dr. Claire Wilcox, MD, a board-certified psychiatrist and addiction specialist, to explore the science behind food addiction, cravings, and overeating.

Dr. Wilcox explains what happens in the brain when we repeatedly consume highly rewarding foods and why certain foods can become powerful triggers for wanting, seeking, and eating.

We also explore the connection between food, emotions, habits, conditioning, and self-control, and why the struggle with certain foods may be more complicated than simply having enough willpower.

In this conversation, you'll learn:

• How the brain's reward system responds to highly rewarding foods
• Why food cues can trigger powerful cravings and habitual eating
• How emotional states can contribute to addictive eating patterns
• What happens when repeated eating strengthens the connection between food and reward
• Why some people may experience their relationship with food through an addiction framework
• And what understanding the brain can teach us about changing our relationship with food

If you've ever wondered, “Why can't I stop eating this even when I really want to?”, this conversation offers a fascinating look at what may be happening beneath the surface.

Enjoyed this episode? We'd love to hear your thoughts—share your feedback with us here!

Support the show

Florence's courses & coaching programs can be found at:
www.FlorenceChristophers.com

Connect with Florence on:
FACEBOOK | TWITTER | INSTAGRAM | YOUTUBE

Why are so many people struggling with sugar cravings, binge eating, obesity, and chronic disease — even when they desperately want to stop?

In this episode of the Kick Sugar Coach Podcast, we explore the growing scientific movement to recognize ultra-processed food addiction as a legitimate medical condition. Joined by clinical health psychologist Dr. Jen Unwin, we unpack the evidence behind food addiction, why ultra-processed foods may hijack the brain’s reward system, and why official recognition could change the future of treatment, research, and recovery.

Dr. Jen Unwin shares her personal journey with sugar addiction, her work helping people reverse type 2 diabetes through low-carb and whole-food approaches, and the international effort to have “Ultra-Processed Food Use Disorder” recognized by major medical organizations like the WHO and DSM.

🎙️ IN THIS EPISODE YOU'LL DISCOVER:

• Why ultra-processed food addiction is a legitimate medical condition — not a lack of willpower
• The groundbreaking work Dr. Unwin and her husband Dr. David Unwin have done helping over 150 patients achieve drug-free type 2 diabetes remission
• The ongoing campaign to get ultra-processed food use disorder recognized by the WHO's ICD and the American Psychiatric Association's DSM
• The CRAVED screening tool — 6 simple questions that can help identify food addiction symptoms
• Why official recognition would unlock research funding, treatment programs, and real change
• How GLP-1 medications relate to food addiction treatment
• What YOU can do right now to support the movement

If you’ve ever wondered why some foods feel impossible to control, this conversation offers both insight and hope.

Enjoyed this episode? We'd love to hear your thoughts—share your feedback with us here!

Support the show

Florence's courses & coaching programs can be found at:
www.FlorenceChristophers.com

Connect with Florence on:
FACEBOOK | TWITTER | INSTAGRAM | YOUTUBE