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In today’s episode of Business Growth Made Simple, Steve breaks down the five essential KPIs every residential service business must track if they want predictable growth, real profit, and peace of mind. We dig into Revenue, Profit Margin, Customer Acquisition Cost (CAC), Close Rate, and Cash Reserves — what they mean, why they matter, what they reveal when they’re off, and how ignoring them can wreck a business faster than a broken van in July.

This is a straight-shooting, humorous, deep dive into the numbers most contractors avoid… but absolutely need to understand. Get ready to stop guessing, stop using the force, and start leading your business with confidence.

What You’ll Learn:

• Why Revenue is the “speedometer” of your business
• How Profit Margin reveals the truth about your pricing and efficiency
• The real cost of getting a new customer (CAC)
• Why your Close Rate determines whether you grow or grind
• How Cash Reserves keep your business alive in slow seasons
• What happens when you don’t track these numbers
• What each KPI tells you when the numbers go sideways
• How to start using these KPIs immediately

Who This Episode Is For:

• HVAC, plumbing, electrical, painting, landscaping, handyman, and other home-service contractors
• Owners tired of working hard and still feeling broke
• Businesses stuck in chaos and looking for clarity
• Anyone serious about growing profitably and sustainably

Resources Mentioned:

• Contractor studies from ServiceTitan, SCORE, and JP Morgan
• SBA small business financial benchmarks
• Harvard Business Review research on KPI-driven growth

Call to Action:

Ready to build a business that runs on data instead of drama?
Book your Free Strategy Call and let’s get your KPIs dialed in so you can scale with confidence.

When you are ready to move forward with help, here are some ways you can work with us.

• Schedule your 60 minute serve call
• Get your 2 minute quiz to see if your business is ready to run without you
• Support the channel (coming soon)

Topics include:

• Small business growth
• Service business coaching
• Business Growth Consulting
• Time management for small business owners
• Leadership for small business
• Small Business Growth Strategy