KPIs don’t exist to punish people — they exist to prevent disasters.

In Episode 6 of the SWF Project Series, Brandon breaks down why KPIs matter, where companies misuse them, and how the right metrics help project managers avoid surprises, stay objective, and catch problems long before they become expensive.

You’ll hear:
• What KPIs actually measure (and what they don’t)
• Why over-measuring leads to blind spots
• How metrics prevent leaders from acting on emotion
• The KPI that shows a project is failing — at 30% complete
• When too many KPIs slow down projects
• The difference between KPIs and micromanaging
• Why bad data can derail everything
• How SWF uses KPIs to improve scheduling, cost control, and communication
• How to turn metrics into lessons for future projects

This episode is a must-watch for PMs, estimators, fabricators, GCs, and leaders who rely on clarity, predictability, and data-driven execution.

00:00 – Intro
00:16 – What KPIs really do (clarity vs fear)
01:25 – Why delivery & wording matter when reviewing KPIs
02:40 – The danger of over-measuring metrics
04:47 – People + data: what KPIs don’t tell you
05:50 – Internal vs client-facing KPIs
07:35 – How KPIs remove emotional decision-making
09:05 – What happens when KPIs are wrong
10:35 – Using KPIs to identify early project trouble
12:30 – How SWF uses KPIs across long-running projects
14:55 – The KPI that predicts success at 30% completion
16:45 – KPIs, culture & performance incentives

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www.swfindustrial.com