Account manager Ian Bolland is joined by Caroline Law to discuss the role of coaching culture

in a business.

The pair discuss how this can be applied across a range of business, the differences

between coaching and mentoring, and how the skills attained by public relations

professionals at Stone Junction can help get the best out of your marketing

campaign.

To find out more about Stone Junction, visit the company’s website at www.wechangeminds.com

Account manager Ian Bolland is joined by David Boot, Head of Public Affairs and LNER and Chair of the CIPR’s committee on Public Affairs.

The pair discuss the current landscape for lobbying in the UK, the current legislation that governs the practice, the differences for individuals, companies and agencies, and the reforms he feels that need to take place. David also offers his advice on how to go about including public affairs in public relations campaign, demonstrating how to follow the rules, and how to be seen to follow the rules.

Account manager Ian Bolland is joined by Andrew Bruce-Smith, director of Escherman and Chair of the AI in PR Panel for the Chartered Institute of Public Relations (CIPR).

Drawing on his extensive expertise in artificial intelligence tools, Bruce-Smith discusses the evolution of AI in PR and marketing, outlining how these technologies have transitioned from complex and specialised systems to accessible, everyday tools. He explains how the rise of user-friendly software has sparked a significant increase in adoption across the industry, transforming workflows and enabling professionals to achieve better results with greater efficiency. Bruce-Smith also offers practical insights into how businesses can effectively implement AI technologies into their communications strategies, ensuring they maximise opportunities while avoiding common pitfalls.