Ellen Cassidy is a joy to be around and once you know her story you'll have even more respect for that. From humble beginnings to say the least, she is the product of a drug dealer and their customer and was raised in a single parent household. She learned to find agency through her academics earning her way into Stanford undergrad, which seemed worlds away from her upbringing in Philly. Ellen shares how instances of feeling other, misses, and failures led her down the right path for her - toward becoming the world's top LSAT tutor and founder of the online Hogwarts for LSAT prep. She's forthcoming about her entrepreneurial journey as not having been linear - how she deferred Harvard law three times before capturing her LSAT teachings into what became the #1 LSAT prep book The Loophole and subsequently growing Elemental Prep to a 100K MRR business. We end with Ellen's tips on how to become a top 1% reader, as well as how to prep youngsters in our lives for better reading comprehension. Your brain will tickle with engagement at this one, enjoy Ellen!

Connect with Ellen: https://www.linkedin.com/in/ecassidy/
Check out Elemental Prep: https://elementalprep.com/

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00:00 Hook
00:41 Intro to Ellen
02:41 Ellen's humble beginnings
04:22 Learning to have agency for herself
16:17 How failures led Ellen down the right path
24:14 Launching what would become the #1 LSAT prep book
27:51 Scaling the Loophole to the online Hogwarts for LSAT
38:10 Scaling Elemental Prep to 100K MRR as a solopreneur
43:49 How to become a top 1% reader

Arica and Kristen are the power cofounder duo behind Hart & Highland, an LA based creative and marketing studio that helps CPG food/ bev /wellness brands be heard, seen and understood by their target customer. They bootstrapped the business to $1M in revenue and are just getting started. They tell me about their journey to becoming founders of Hart & Highland - getting off of the corporate path and starting their own businesses before meeting through the beautiful rom com sequel story of how they eventually partnered up to build their agency together. They dive into details of what makes their cofounder relationship not just work, but flourish, why they wouldn’t build without one another, and how the business evolved to be a successful bootstrapped agency. Pure fun and inspiration, enjoy Arica and Kristen!

Connect with Arica:
- https://www.linkedin.com/in/aricarosenthal/

Connect with Kristen:
- https://www.linkedin.com/in/kristen-schellenberg/

Check out Heart and Highland: https://www.hartandhighland.com/

Subscribe and hit 🔔 to stay updated on new uploads:
• Listen wherever you get your podcasts: https://podcast.jenniferkamara.com/
• Watch on YouTube: https://www.youtube.com/channel/UCtVtZsw_543eE2ttp0QFCxg?sub_confirmation=1

Follow Jennifer:
• LinkedIn - https://www.linkedin.com/in/jenniferkamara/
• Twitter - https://twitter.com/iamjennkamara

If you enjoyed this, don't forget to subscribe, like, and share!

0:00 Hook
00:34 Introducing Arica & Kristen
02:21 Kristen's background in influencer marketing
11:10 Arica's background in fashion and CPG marketing strategy
18:23 Going from being closed to the idea of a cofounder to dating each other as cofounders!
28:07 Cofounder agreements that powered their relationship & business to flourish
40:50 Bootstrapping an agency - riding the the ups and downs of the rollercoaster
49:45 How Arica & Kristen design their lives

Kevin Lee is the Cofounder of Immi, a DTC company that invented the world’s first low carb high protein instant ramen. Kevin tells me about how growing up in Silicon Valley, the son of Taiwanese immigrants from a produce background resulted in him revolutionizing the ramen industry - one of those you can only connect the dots looking backward stories. Kevin shares how he and his cofounder’s playful curiosity and lack of experience in the traditional food manufacturing industry gave them the advantage necessary to execute on Immi. We talk about how he and his cofounder get to high operating leverage at Immi whose lean team of ~15 full time employees operates at about 4x the output of their team’s size. Finally our entire conversation is anchored in the thread of Kevin’s optimization for impact at scale - how he found that in building Immi and how empowering his team is his most important work in delivering impact at scale. This was a gem packed episode for any leader interested in the food space, operations optimizations, community building, or a good story. Enjoy Kevin!

Connect with Kevin:
- https://www.linkedin.com/in/kevinleeme/
- https://twitter.com/kevinleeme

Check out Immi: https://immieats.com/

Subscribe and hit 🔔 to stay updated on new uploads:
• Listen wherever you get your podcasts
• Watch on YouTube

More about Jennifer:
Life Design for CEOs and Leaders

Follow Jennifer:
• LinkedIn
• Twitter

If you enjoyed this, don't forget to subscribe, like, and share!