Every meaningful discovery opens up new questions that only show us all the wonders that we don’t understand.

– Noam Chomsky

“Left of Boom” is a term of art used by the U.S. Department of Defense to describe the time before an explosion occurs, or as they say, “before things go kinetic.” In innovation, we use the term in an analogous way to describe the flat part of the hockey stick growth curve that all start-ups strive to achieve. “Left of boom” is where disruptive innovation begins; where thinkers ponder what is truly interesting and important. Self-imposed or externally applied pressure to produce immediate impact often precludes typical researchers from thinking “left of boom,” but we have found that in order to go fast, you sometimes need to go slow. If this deep thinking is executed with a disciplined process, it produces a persistent pipeline of disruptive innovation.

Oceanit practices ‘Intellectual Anarchy’ – empowering teams to break down traditional silos, transcend disciplines, and cross-pollinate ideas and expertise. We create breakthrough ideas, insights, discoveries, and developments — delivering the future as an interdisciplinary force. Through spinouts, co-development partnerships, licensing, and direct manufacturing, Oceanit thrives in delivering solutions to market at scale. Oceanit calls this practice ‘Mind-to-Market’, delivering deep science to disruptive, real-world innovations at scale and impact.

Intellectual Anarchy: The Art of Disruptive Innovation by Dr. Patrick K. Sullivan is available on Amazon. Get your copy at https://bit.ly/2Vk5bhN.

Learn more about Oceanit at https://oceanit.com/deliveringthefuture/ and subscribe to our YouTube channel, https://www.youtube.com/oceanit. Follow Oceanit on X / Twitter / oceanit Follow Oceanit on Facebook / oceanit Follow Oceanit on Instagram / oceanit

We’re doing the grinding, sometimes frustrating work of delivering change—inch by inch, day by day.

– Barack Obama

In 2012, the Eastman Kodak Company, the firm that dominated still and motion photography for over a century, filed for Chapter 11 bankruptcy protection. The rise of digital imaging had eaten away at their business until they were forced to sell off their legacy photographic film business. Yet, it was Kodak itself that had invented the digital camera more than 30 years earlier… However, they let the technology languish in a lab in order to protect their existing film stock and processing business. In doing so, they squandered a decades-long lead because they didn’t have a strategy for disruptive innovation.

Disruptive innovation fails to reach the market for any number of reasons: fear of self-disruption, internal culture clashes, inability to scale, lack of resources (particularly financing), and more. That is why, it’s critical to have a strategy for bringing innovation to market.

Oceanit practices ‘Intellectual Anarchy’ – empowering teams to break down traditional silos, transcend disciplines, and cross-pollinate ideas and expertise. We create breakthrough ideas, insights, discoveries, and developments — delivering the future as an interdisciplinary force. Through spinouts, co-development partnerships, licensing, and direct manufacturing, Oceanit thrives in delivering solutions to market at scale. Oceanit calls this practice ‘Mind-to-Market’, delivering deep science to disruptive, real-world innovations at scale and impact.

Intellectual Anarchy: The Art of Disruptive Innovation by Dr. Patrick K. Sullivan is available on Amazon. Get your copy at https://bit.ly/2Vk5bhN.

Learn more about Oceanit at https://oceanit.com/deliveringthefuture/ and subscribe to our YouTube channel, https://www.youtube.com/oceanit. Follow Oceanit on X / Twitter / oceanit Follow Oceanit on Facebook / oceanit Follow Oceanit on Instagram / oceanit

Innovation in the sciences is always linked in some way, either directly or indirectly, to a human experience.

– John Maeda

Deep science wrestles with the principles and fundamental concepts of the universe. It is inherently disruptive and results in disruptive innovation. However, the first market inclination of scientists or researchers – their ideas for taking the deep science to commercial use – is almost always wrong. As specialists, scientists develop a detailed understanding of how a particular technology works, which challenges their understanding of its broader applicability in the market.

Human-centered design is a process that starts with the people you’re designing for and ends with solutions that are tailor-made to suit their needs. It’s not about the specialist understanding how the technology works… it’s about starting with what end-users will need, what is the problem they are trying to solve, or how they will use the technology.

Oceanit practices ‘Intellectual Anarchy’ – empowering teams to break down traditional silos, transcend disciplines, and cross-pollinate ideas and expertise. We create breakthrough ideas, insights, discoveries, and developments — delivering the future as an interdisciplinary force. Through spinouts, co-development partnerships, licensing, and direct manufacturing, Oceanit thrives in delivering solutions to market at scale. Oceanit calls this practice ‘Mind-to-Market’, delivering deep science to disruptive, real-world innovations at scale and impact.

Intellectual Anarchy: The Art of Disruptive Innovation by Dr. Patrick K. Sullivan is available on Amazon. Get your copy at https://bit.ly/2Vk5bhN.

Learn more about Oceanit at https://oceanit.com/deliveringthefuture/ and subscribe to our YouTube channel, https://www.youtube.com/oceanit. Follow Oceanit on X / Twitter / oceanit Follow Oceanit on Facebook / oceanit Follow Oceanit on Instagram / oceanit