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The Impact Lab

The Impact Lab

Von: The Impact Lab by Sunan Designs
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Marketing. Branding. Impact. For Islamic Brands.


Welcome to The Impact Lab, the go-to podcast for marketers, leaders, and entrepreneurs shaping the future of Muslim brands. Hosted by Sajjad Husain, CEO of Sunan Designs, this podcast unpacks the strategies, insights, and real-world experiences that drive growth and impact in the Islamic economy.


From branding and storytelling to digital marketing and fundraising, The Impact Lab features in-depth conversations with industry experts, thought leaders, and successful brand builders. Whether you're running a nonprofit, launching a business, or scaling your marketing efforts, this podcast gives you the tools to thrive.


Tune in, take action, and amplify your impact.

© 2025 The Impact Lab
Management & Leadership Ökonomie
  • E07 - Designing with Barakah with Umar Shahzad
    Oct 12 2025

    E07 - Designing with Barakah with Umar Shahzad | The Impact Lab Podcast

    In this episode of The Impact Lab Podcast, Sajjad sits down with Umar Shahzad — a creative strategist inspired by the principles of Barakah-driven design and the idea that faith should sit at the heart of every creative process.

    Together, they explore what it means to design with intention, presence, and purpose — where aesthetics meet spirituality and every project becomes a form of worship. Umar shares insights from his journey, how spiritually aligned design transforms brands from the inside out, and why the future of Islamic creativity lies in meaning, not metrics.

    From Peter Gould’s “Heart of Design” philosophy to lessons drawn from prophetic excellence (ihsan), this conversation dives deep into how faith can inform creativity, leadership, and business strategy.

    🎙️ In this episode, you’ll learn:
    - What it truly means to design with Barakah
    - How to infuse spiritual intention into your creative process
    - Why presence and purpose matter more than perfection
    - The difference between output and impact in Islamic creative work
    - How today’s Muslim designers can lead with faith and authenticity

    If you’re a creative, entrepreneur, or leader seeking to align your work with divine purpose — this episode is for you.

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    1 Std. und 43 Min.
  • E06 - The Impact of Sacred Healing with Omar Khan
    Jul 28 2025

    E06 - The Impact of Sacred Healing with Omar Khan | The Impact Lab Podcast

    Discover the top marketing strategies tailored for Muslim entrepreneurs navigating unique opportunities and challenges in today’s world!

    This episode of the Impact Lab Podcast dives into the story of Omar Khan, the visionary Co-founder of Ruh, a faith-based therapy platform making mental health care accessible for Muslims globally.

    Learn how aligning with Islamic values, building trust, and focusing on an underserved niche can create a ripple effect of change across communities.

    We explore how mentorship and coaching can transform your journey, the role of Islamic brands in shaping global narratives, and the power of staying true to your mission.

    Omar shares his personal growth mindset, scaling Ruh from an idea sparked during the pandemic to a platform serving 20+ countries in 12 languages. His vision for impact and legacy is a reminder that service rooted in faith creates lasting value.

    Takeaways from this episode:
    - Build trust through authentic engagement with your niche.
    - The impact we create starts with understanding and solving real problems.
    - Surround yourself with the right people—mentors, coaches, and a supportive community.
    - Invest in tools and strategies that align with your values for sustainable growth.

    Whether you’re an aspiring entrepreneur or leading a growing venture, this episode is packed with actionable insights and inspiration to help you serve your community while building a lasting legacy. Reflect on your journey, refine your goals, and remember: your efforts can create waves of positive change.

    Ready to take the next step? Start by embracing your mission wholeheartedly and ensuring your work reflects the values you stand for.

    #depression #anxiety #islamicfinance #mentalhealth #muslim

    📌 Subscribe to The Impact Lab Podcast for more stories and strategies to help Islamic brands lead with purpose.

    CHAPTERS:
    00:00 - Intro
    01:14 - Welcome Omar Khan
    02:44 - Omar's Story
    05:32 - What is Ruh
    10:44 - Mindfulness App Creation Challenges
    14:19 - Ruh's Role in Global Muslim Mental Health
    17:48 - Adapting to User Needs in Mental Health
    20:33 - Common Mental Health Issues
    23:10 - Islamic History and Mental Health
    27:10 - Palestine Mental Health Response
    32:56 - Scaling Therapy Accessibility
    33:40 - Therapist Vetting Process Explained
    37:15 - Therapist Well-being Strategies
    43:00 - Importance of LaunchGood Platform
    48:15 - Introduction to Institutional Investing
    50:44 - Equity Considerations for Startups
    55:48 - Ruh Marketing Strategies
    59:50 - Building Community Trust
    1:04:00 - Collaborating with Masjids & Schools
    1:08:45 - Advice for Muslim Entrepreneurs
    1:12:53 - Importance of Faith in Business
    1:16:43 - Connecting with Omar
    1:20:10 - Therapists at Ruh Institute
    1:20:19 - Future Outlook for Ruh Institute
    1:20:30 - Farewell

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    1 Std. und 21 Min.
  • E05 - The Impact of Servant Leadership with Danyal Khan
    May 23 2025

    E05 – The Impact of Servant Leadership with Danyal Khan | The Impact Lab Podcast

    In this heartfelt and raw episode, Sajjad sits down with Danyal Khan—Executive Director of The Family & Youth Institute—to explore what it really takes to build healthy communities, safe spaces, and transformational leadership rooted in sincerity.

    Danyal opens up about his own journey—from aspiring illustrator to social worker to leading one of the most respected Muslim organizations in North America. The conversation dives deep into mental health, burnout in nonprofit spaces, and why storytelling is the secret weapon for impactful branding.

    You’ll also hear reflections on parenting, intergenerational healing, imposter syndrome, and how to lead with empathy in an overstimulated world.

    🎯 In this episode:
    - Why emotional intelligence is the core of leadership
    - How storytelling can turn a stagnant org into a thriving movement
    - The immigrant hustle vs. healing for the next generation
    - Burnout in nonprofit leadership—and how to fix it
    - Building a brand with authenticity and heart
    - What Muslim orgs must do to stay relevant and build trust

    Whether you're an executive director, a community builder, or just trying to lead from a place of compassion—this episode is for you.

    📌 Subscribe to The Impact Lab Podcast for more stories and strategies to help Islamic brands lead with purpose.

    CHAPTERS:
    00:00 - Intro
    03:11 - Danyal Khan: The Illustrator
    09:54 - Youngest Executive Director Journey
    10:37 - Joining as a Young Executive Director
    18:12 - Proactive Leadership Strategies
    24:04 - Scarcity vs. Abundance Mindset
    28:25 - Importance of an Infinite Mindset
    32:20 - Understanding Burnout
    35:50 - Principles of Servant Leadership
    43:14 - Recognizing Rising Stars
    44:31 - Mentorship for Rising Stars
    47:14 - Collaboration in Leadership
    55:50 - Mental Health Awareness
    1:00:47 - Breaking the Generational Cycle
    1:05:10 - Navigating Difficult Conversations
    1:07:20 - Integrity in Business Practices
    1:12:30 - You vs You: Personal Growth
    1:21:20 - Understanding Your Motivation
    1:23:35 - Making Research Accessible
    1:29:37 - Marketing: A Long-Term Strategy
    1:33:10 - Creative Storytelling Techniques
    1:36:49 - The Compounding Effect in Growth
    1:38:54 - Challenges of Organizations
    1:40:18 - Building a Personal Brand
    1:49:27 - Final Dua
    1:54:41 - Closing Thoughts

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    1 Std. und 55 Min.
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