Join us on this exciting episode of the Hummingbird Effect Podcast as we sit down with Mikki Paradis, a trailblazing drywall and paint contractor who has been revolutionizing the construction industry for over 20 years. Mikki shares her journey, from starting her own business at NC State to becoming a respected leader known for her integrity and innovative approaches. Discover how small changes and core values led to significant improvements in project outcomes, elevating her company's reputation and profitability. Mikki also delves into her public speaking, mentorship for women in trades, and her passion for seashells. Get inspired to find your own hummingbird effect and make a transformative impact in your field.

00:00 Introduction to the Hummingbird Effect Podcast
01:29 Meet Mikki Paradis: A Tradeswoman's Journey
02:22 Challenges and Triumphs in the Drywall Business
06:03 From Residential to Multifamily Construction
07:28 Mikki's Ventures Beyond Drywall
13:10 Seashell Enthusiast: A Surprising Hobby
17:21 The Hummingbird Effect in Marketing
27:48 The Recession and Software Innovation
28:39 Consulting for AI Companies
29:05 Creating Accurate Estimates
30:45 Industry Leadership and Learning from Others
34:29 Promoting Teamwork on Job Sites
39:32 Encouraging Women in Construction
41:48 The Importance of Mentorship
46:51 Investing in Personal Comfort
50:09 Final Thoughts and Reflections

Join Wendy, President of Hummingbird Creative Group, as she discusses the power of authenticity in branding with Hanna Jernigan and guest Ashley Selzer. Ashley shares her journey from owning furniture stores to franchising Wallaby Windows and Doors. Learn how small innovations and being true to oneself can lead to significant business transformations. Ashley also talks about the impact of social media presence, community involvement, and overcoming the pressure to be perfect. Discover invaluable insights on navigating business challenges and staying connected with your community.

00:00 Introduction to Hummingbird Creative Group
01:00 Meet the Team: Wendy, Hanna, and guest, Ashley
02:27 Fun Facts and Personal Stories
05:16 Ashley’s Journey: From Furniture to Windows
09:36 The Hummingbird Effect in Marketing
12:47 Embracing Authenticity in Branding
17:51 Handling Criticism and Staying Authentic
21:08 Applying Lessons to Broader Marketing Strategies
23:11 Authenticity in Business
23:23 Adapting to Change
24:09 Innovation and Experimentation
24:58 The Impact of Social Media
30:31 Networking and Community Engagement
33:58 Rebranding and Recognition
40:16 Finding Passion in Business
43:32 Conclusion and Contact Information

In this episode, Wendy Coulter, president of Hummingbird Creative Group, and Hanna Jernigan explore the concept of the Hummingbird Effect with guest Kedma Ough, COO of Ninja VA. Discover how small innovations in branding and marketing can lead to significant business results. Learn about Kedma's journey, the transformation from a placement agency to a coaching company, and the impact of a mindset shift on company culture and growth. Tune in for insights on leadership styles, fostering innovation, and creating a successful hybrid workforce.

00:00 Introduction to Hummingbird Creative Group
01:04 Meet Hannah Jernigan: Marketing Strategist
01:23 Guest Introduction: Kedma Ough and Her Journey
02:25 Kedma's Background and Ninja VA
05:01 The Hummingbird Effect in Business
08:36 Transitioning from Staffing to Coaching
13:23 Challenges and Solutions in VA Management
19:39 Company Growth and Culture Shift
23:22 Cultural Challenges and Leadership Expectations
24:56 Empowering Employees and Generational Wealth
28:19 Leadership Styles and Their Impact
34:01 Innovation and the Art of Imagination
39:48 The Hummingbird Effect in Action