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The Human Risk Podcast

The Human Risk Podcast

Von: Human Risk
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 People are often described as the largest asset in most organisations. They are also the biggest single cause of risk. This podcast explores the topic of 'human risk', or "the risk of people doing things they shouldn't or not doing things they should", and examines how behavioural science can help us mitigate it. It also looks at 'human reward', or "how to get the most out of people". When we manage human risk, we often stifle human reward. Equally, when we unleash human reward, we often inadvertently increase human risk.

To pitch guests please email guest@humanriskpodcast.comCopyright Human Risk Sozialwissenschaften Wissenschaft
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  • Charlie Hurst, Tom Noble and Will Sudlow on Flat White or F*ck Off

    Charlie Hurst, Tom Noble and Will Sudlow on Flat White or F*ck Off
    Feb 22 2026
    What happens when someone runs with a business idea they've heard as a thought experiment on a podcast? Can a business have an expletive in its name? And is it possible to run a business that sells a single very specific product?Episode SummaryOn this episode, I’m joined by Charlie Hurst, Tom Noble and Will Sudlow — the founders of Flat White or F*ck Off*, a coffee brand inspired by a thought experiment by friend of the show,Rory Sutherland. The concept is simple: sell one thing — flat whites — and if you want something else… the answer’s in the name. ⚠️ *Given the name of the business, this episode contains a lot of swearing!Within four months of hearing the idea on Jamie Laing’s Great Company podcast, they’d banded together — having never met but being isnpired to give the business a go — built a brand, grown an audience of tens of thousands, and served 1,500 flat whites in a single day at a London pop-up. Most people would've treated Rory's idea as an interesting thought experiment. But Charlie, Tom and Will decided — with Rory's blessing — to actually build it.In an extended conversation, we explore what it means to:Build a brand before you have a productGrow an audience before you open a shopShare your financials publiclyDeliberately polarise rather than pleaseDiscover why Charlie, Tom and Will spent £22,000 on a one-day loss-making pop-that served as a live experiment; part marketing, part proof of concept, part behavioural case study.We discuss why constraint can be liberating, why queues affect perceived quality, how social proof shapes demand, and why narrowing your audience can be more powerful than trying to attract everyone.This isn’t just a story about coffee. It’s about conviction, creative constraint and what happens when you deliberately ignore conventional business wisdom.Guest Bios Charlie HurstDesigner and brand builder. Charlie created the original visual identity for Flat White or F*ck Off after seeing Rory’s idea online.Tom NobleEntrepreneur and digital builder. Tom documented the entire journey in public, helping grow the brand’s audience before a single coffee was sold.Will SudlowCo-founder of experiential agency The Impossible. Will brought production expertise to turn the idea into a large-scale pop-up event.AI-Generated Timestamped Summary00:00 – From Thought Experiment to Real Business: why this is more than a coffee story. 03:00 – Hearing Rory’s Idea: how Charlie, Tom and Will discovered the concept and decided to act on it.08:00 – Building in Public: growing an audience before having a physical product; documenting everything online.15:00 – One Product Only: why selling just flat whites is a strategic constraint — and a behavioural signal. 25:00 – The Pop-Up Experiment: erving 1,500 coffees in a day; spending £27,000 as a marketing investment.35:00 – Polarisation & Backlash: criticism, online sceptics and why not being for everyone is the point.50:00 – Perception, Queues & Behaviour: what they learned about speed, quality signals and social proof.01:05:00 – Risk, Conviction & Entrepreneurship: why building something in public is both terrifying and liberating.01:20:00 – What Happens Next: scaling, experimentation and staying true to the core idea. LinksRory on Jamie Laing’s Great Company podcast - https://shows.acast.com/great-company/episodes/rory-sutherland Flat White or F*ck Off - https://flatwhiteorfckoff.com/Instagram - https://www.instagram.com/flatwhiteorfckoff/TikTok - https://www.tiktok.com/@flatwhiteorfckoff/ LinkedIn - https://www.linkedin.com/company/flat-white-or-fck-off/ The co-foundersTom on LinkedIn - https://www.linkedin.com/in/thomasnoble1992/ Charlie on LinkedIn - https://www.linkedin.com/in/charlie-hurst-715364150/Will on LinkedIn - https://www.linkedin.com/in/willsudlow/Ask The Impossible - https://asktheimpossible.com/Rory's appearances on this show:https://www.humanriskpodcast.com/rory-sutherland-on-compliance/ https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/ https://www.humanriskpodcast.com/gerald-ashley-rory-sutherland/ https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley-paul-craven-at-abbey-road-part-one/
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    1 Std. und 16 Min.
  • Amy Watson on Violence Against Women & Girls

    Amy Watson on Violence Against Women & Girls
    Feb 15 2026
    What if we stopped telling women how to stay safe, and started asking why violence against them keeps happening in the first place? On this episode, I’m joined for a second time, by Amy Watson, the founder of social enterprise HASSL. She’s trying to tackle violence against women and girls at its root. Not with another awareness campaign or safety app. But by building a global movement designed to shift responsibility away from women, and onto society.

    Overview
    When Amy first joined the podcast a year ago, we discussed the scale and reality of violence against women. A year on, she returns to talk about what it actually takes to tackle it.
    In just twelve months, her social enterprise HASSL has grown into a global prevention movement: more than half a million followers, thousands of volunteers across over 120 countries, and campaigns reaching millions of people organically.

    But this isn’t just a story about social media growth. It’s about culture change. In an extended and wide-ranging disucssion, we explore why laws alone don’t solve systemic problems, why “stay safe” advice can unintentionally reinforce the wrong narrative, and what happens when you apply entrepreneurial thinking to one of society’s most entrenched issues.

    This is a conversation about scale, backlash, risk and moral ambition, and about what it means to build something that refuses to compromise.

    Guest Bio - Amy Watson
    Amy is the founder of HASSL, a global social enterprise tackling harassment at the root.

    HASSL focuses on prevention — shifting responsibility for violence away from women as individuals and onto the cultural and systemic factors that enable harm. Combining research, education and partnerships, it aims to create scalable, long-term change rather than short-term fixes.

    In just over a year, HASSL has grown into a global movement with hundreds of thousands of followers and volunteers across more than 120 countries.

    Amy’s work sits at the intersection of social justice and entrepreneurship, applying business thinking to one of society’s most entrenched problems.

    AI-Generated Timestamped Summary
    00:00 – Intro: From Problem to Action
    Christian frames this follow-up as a shift from discussing violence against women to exploring what it takes to tackle it in practice.

    02:00 – What HASSL Stands For
    Amy explains HASSL’s prevention-first approach: shifting responsibility away from women and onto culture, systems and male behaviour.

    05:00 – Scaling a Social Enterprise
    Rapid global growth, research-driven strategy, sustainable funding streams and a structured five-stage plan.

    08:30 – Education & Engaging Men
    Launch of free education resources, bystander tools and conversation frameworks designed to invite men into the solution.

    16:00 – Entrepreneurship, Risk & Moral Ambition
    Applying startup thinking to social change; sacrificing financial ambition for impact; long-term vision over quick wins.

    35:00 – Values, Independence & Leadership
    Why Amy avoids outside investment, refuses to compromise on inclusivity, and builds operational resilience into the organisation.

    58:30 – Backlash & Online Abuse T
    rolling, hate messages and the deliberate disruption of a webinar — and what that reveals about cultural normalisation.

    01:05:00 – Using Criticism as Leverage
    Turning recurring myths (“false accusations”, “what about men?”) into educational opportunities and narrative shifts.

    01:21:00 – Barriers to Reporting Why speaking out rarely benefits women; the structural and social costs involved.

    01:37:00 – Building a Movement How listeners can engage — and why lasting change requires persistence, scale and collective responsibility.

    Links
    Amy’s previous appearance on the show - https://www.humanriskpodcast.com/amy-watson-on-violence-against-women/

    HASSL - hassl.uk

    Moral Ambition by Rutger Bregman - https://www.moralambition.org/book
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    1 Std. und 40 Min.
  • Professor Veronica Root Martinez on Purpose-Driven Compliance

    Professor Veronica Root Martinez on Purpose-Driven Compliance
    Feb 7 2026
    Who determines what 'good' Compliance actually looks like? The obvious answer is regulators (and in some jurisdictions) prosecutors. But what if it were the regulated Firms themselves? That's the idea behind purpose-driven compliance, which I'm exploring on this episode.Episode Summary To explore this, I'm joined by Veronica Root Martinez, Professor of Law at Duke University School of Law, to explore a deceptively simple but unsettling idea: 100% compliance is impossible. While we often behave as though perfect compliance is the goal — and in some safety-critical domains it must be — most organisational compliance involves humans. And humans make mistakes. Things get missed. Context changes. Stuff goes wrong.So if perfection isn’t realistic, the real question becomes: how do organisations decide what really matters? The traditional answer has been to look outward — to regulators, enforcement authorities, and in some jurisdictions (particularly the US), prosecutors. Their priorities, expressed through sentencing guidelines, enforcement actions, and settlements, end up defining what “good” compliance looks like. Veronica challenges that logic. She argues that this gets things the wrong way round. Instead of letting enforcement priorities dictate behaviour, she makes the case for purpose-driven compliance — where organisations set their own priorities based on their purpose, values, and actual risks, rather than chasing shifting regulatory expectations. Along the way, the conversation explores culture, human judgment, psychological safety, technology, experimentation, and why “best practice” can sometimes make things worse rather than better. This episode is for anyone who writes rules, enforces them — or simply has to live under them.Guest BiographyVeronica Root Martinez is a Professor of Law at Duke University School of Law, where she researches corporate compliance, ethics, and organisational culture. Her work on purpose-driven compliance challenges enforcement-led models and explores how organisations can set priorities based on their own purpose, values, and risks.Before entering academia, Veronica practised as an associate at a large law firm in Washington, DC, where she worked on regulatory and white-collar matters — experience that strongly informs the practical orientation of her research.LinksProfessor Veronica Root Martinez – Faculty Profilehttps://law.duke.edu/fac/martinezVeronica on LinkedInhttps://www.linkedin.com/in/veronica-root-martinez/Purpose-Driven Compliance (paper discussed in the episode)https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6078766AI-Generated Timestamped Summary00:00 – 02:00 | “Because they said so”Christian reframes compliance as a universal human experience — not just a professional discipline — and introduces the problem of rules justified solely by regulatory expectation.02:00 – 05:30 | Why 100% compliance is impossibleVeronica explains why modern organisations cannot realistically achieve perfect compliance when humans are involved — and why pretending otherwise creates problems.05:30 – 10:30 | Tolerated misconduct and cultural driftHow allowing “small” rule-breaking can escalate into bigger issues, drawing on behavioural ethics and real-world corporate failures. 10:30 – 14:30 | Risk, prioritisation, and what really mattersA discussion of risk-based thinking, irrecoverable vs recoverable errors, and why organisations — not regulators — are best placed to set priorities. 14:30 – 18:30 | Enforcement swings and resilienceWhy compliance programmes built around enforcement trends are fragile, expensive, and reactive — and how purpose-driven approaches create stability. 18:30 – 23:30 | Innovation, uncertainty, and guardrailsWhy regulators are always behind innovation — and how values-based guardrails help employees make decisions in uncharted territory.23:30 – 30:30 | Technology, AI, and the human in the loopThe limits of automation, the danger of over-reliance on tech, and why human judgment remains essential.30:30 – 36:30 | Rules, loopholes, and malicious complianceHow overly detailed rulebooks create loopholes — and why purpose and principles offer a better basis for accountability.36:30 – 40:30 | The Costco exampleA powerful illustration of simplicity: four ethical principles that employees can actually understand and use.40:30 – 45:30 | Training, regulators, and unintended consequencesWhy blanket training requirements often miss the mark — and how enforcement agreements can accidentally undermine effectiveness.45:30 – 52:30 | Measuring culture and compliance effectivenessMoving beyond counting inputs to assessing outputs, including psychological safety, Speak Up systems, and cultural indicators.52:30 – 57:30 | Experimentation and learningWhy failed interventions aren’t failure — they’re information — and why compliance should be treated as an evolving experiment.57:30 – End | ...
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    1 Std. und 2 Min.
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