In this episode of Sprung On Food, host Kae Sprung and guest, actor Kimia Behpoornia, dive into the crunchy, sweet world of cereal. From childhood favorites and sugary cereals to the deep historical roots involving religious movements, marketing genius, and iconic mascots, this episode covers it all. Discover the creation stories behind brands like Kellogg's, Post, and General Mills and find out how breakfast cereal has evolved over time. Plus, enjoy anecdotes about cereal mascots, and even cereal-themed pop culture moments. Don't miss out on this fun and informative deep dive!

You can follow and support Kimia Behpoornia here:
https://www.instagram.com/childclown/

See behind the scenes photos and video here: http://instagram.com/sprungonfood

Check back for new episodes, and make sure to also subscribe: https://www.youtube.com/@iamsprung

You can also learn more and follow Kae Sprung here:
Website: http://katherinesprung.com
Instagram: https://www.instagram.com/iamsprung
TikTok: https://www.tiktok.com/@iamsprung

Looking for half off your first 2 months to help make your own podcast? I recommend Riverside and Descript. You can find links below to sign up*:
Riverside: https://riverside.cello.so/kbhJQ48RO1S
Descript: descript.cello.so/4oB9cH6HfXH

About the show:
Sprung On Food is a digital and podcast series, hosted by Katherine "Kae" Sprung, an award-winning pastry chef and food and media entrepreneur. This season, we're talking about favorite foods- the history behind them and the role they play in the world today. Each episode features a special guest to talk about their favorite food, and help comment on the historical origins and pop-cultural and modern society moments tied to that food. Its food history meets food pop-culture, a dose of education, with sprinkles of comedy.

*Please note that I'm an affiliate and might receive a commission from the links. If you plan on signing up for either app, please consider using the link to help support a fellow creator!

00:00 Introduction to the Show
00:33 Kimia's Love for Cereal
01:10 Childhood Cereal Memories
03:19 Cereal as an Adult
04:53 The History of Cereal
05:58 Ancient Grain-Based Meals
07:35 The Birth of Granola
11:03 The Kellogg Brothers' Feud
14:13 The Rise of Kellogg's Cornflakes
15:55 The Evolution of Cereal Mascots
19:11 The Story of CW Post
22:51 Post Consumer Brands: A Legacy of Innovation
23:33 General Mills: The Late Bloomer with a Big Impact
24:50 The Evolution of Cereal Marketing
27:19 General Mills' Fun and Fantasy Era
28:57 Cereal's Decline and Adaptation
31:48 Global Cereal Trends and Market Value
34:53 Cereal in Pop Culture
38:08 The Future of Cereal and Final Thoughts