RevOps fixed sales. It forgot everything after the deal.

If most of your revenue comes from existing customers, but you still run post-sale on gut feel and spreadsheets, this one will hit home. Alyssa Nolte sits down with David DeWolf to rethink the future of customer relationships and ask a hard question… did the RevOps revolution fail where it matters most?

David argues that 80 to 85 percent of revenue comes from current accounts. Yet many companies still track account health with red, yellow, green scores and “relationship vibes.” No real data. No real discipline. No real management cadence.

If you care about net revenue retention, customer success, account growth, or building a durable revenue engine, this conversation is for you.

Why listen?

Because post-sale is too important to run on hope. Because AI now makes it possible to measure what used to feel unmeasurable. Because buying another tool will not fix a broken management system.

3 Key Takeaways

1. Start with the problem, not the tech. The goal is higher net revenue retention. Work backward from what drives retention and growth, not forward from a shiny data platform.
2. Measure what actually drives account health. Perception of service quality. Strength of relationships. Alignment between companies. These are hard to see, but AI can now surface real signals from emails, calls, and conversations.
3. Operationalize the data. A dashboard means nothing without discipline. You need clear roles, weekly account reviews, and leadership that drives behavior change.

Alyssa and David challenge the idea that post-sale is a “soft” function. They make the case that it deserves the same rigor sales and marketing get. If we are serious about rethinking customer relationships, we have to stop guessing account health and start managing it.

Resources and People Mentioned

• David DeWolf
• Knownwell.com
• Brian Shea
• alyssanolte.substack.com
• linkedin.com/in/alyssanolte

You don’t own a business. It owns you. If your company cannot run without you, you do not have freedom. You have a job with a new title.

Alyssa Nolte sits down with Rafael Pinho to challenge one of the biggest myths in entrepreneurship. Many founders say they want growth, scale, and freedom. But they build businesses that depend on them for every decision, every client, every fire drill. That is not leverage. That is burnout waiting to happen.

If you feel stuck in 24/7 mode, this conversation will hit home. If your revenue depends on you being in the room, this episode is for you. It is about rethinking what growth really means and how to build real, transferable value.

Rafael breaks down the difference between market value, business value, and transferable value. Alyssa reflects on the “thrill of the solve” and the quiet pride many entrepreneurs feel when they carry too much. Together, they unpack what it takes to step out of the center and build something that can live beyond you.

Why you should listen:

You will learn how to stop being the bottleneck in your own company. You will understand why delegation is a mindset shift, not just a hiring decision. You will see how tracking numbers and building systems protects your future.

Three key takeaways:

1. If you are solving every problem, you are capping your growth. Delegate the tasks that are not your highest and best use.
2. Build systems and track your numbers. Growth is not a feeling. It is math.
3. Transferable value matters. If your biggest client only stays because of you, your business is fragile.

Resources and people mentioned:

Rafael Pinho on LinkedIn

TD Pine Advisors

Free business growth assessments at tdpineadvisors.com

Connect with Alyssa Nolte:

alyssanolte.substack.com

linkedin.com/in/alyssanolte

This is about rethinking the future of customer relationships by first rethinking the role you play inside your own business.

The future is live. And if you still think digital is safer, cheaper, and smarter… you may be missing what customers actually want.

Dawn Farrow joins Alyssa Nolte to rethink the future of customer relationships through one bold idea: live, in-person experiences are not going away. They are growing. From concerts and festivals to pop-ups and brand events, people crave connection. They want to feel something real. If you sell anything, that matters.

This conversation is for founders, marketers, and leaders who feel stuck in a digital-first world. If you are tired of fighting ad algorithms and rising CAC, this episode will challenge how you think about risk, growth, and loyalty.

Why listen?

Because emotion sells. Because fandom drives revenue. Because your customers want more than clicks.

3 Key Takeaways

1. The experience economy is booming. Live events and in-person experiences are one of the fastest growing industries in the world. People want memories, not more stuff.
2. Fandom creates sales. When people feel connected, they tell others. That social proof can drive real revenue. Dawn shares how strong word of mouth can lift ticket sales by 30 percent.
3. Start small and focus on feeling. You do not need a massive event. A 15-person meetup can work. The real question is simple: how do you want your customers to feel?

Dawn Farrow works across the experience economy, supporting marketers who sell live events, theater, festivals, and immersive experiences. She also runs an in-person conference in London and leads training for experience marketers.

Connect with Dawn Farrow on LinkedIn. Follow On Sale Group on Instagram.

Connect with Alyssa Nolte on LinkedIn. Subscribe to Alyssa Likes to Talk on Substack.

If you care about rethinking how brands build real relationships, this one will stay with you.