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The Genesis of Startups

The Genesis of Startups

Von: William Tjo
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 At the Genesis of Startups, we interview entrepreneurs from the Australian startup ecosystem to explore what it’s really like to start a business. We are committed to building a deeply supportive entrepreneurial network based on empowerment and respect. Hosted by social enterprise founder William Tjo.William Tjo Management & Leadership Ökonomie
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  • Identifying a Natural Connection to Your Customer

    Identifying a Natural Connection to Your Customer
    Nov 4 2021

    In this episode, we show you the power of understanding your customers. Identifying a natural connection to your customer segment is a combination of subject matter expertise and empathy to the problem you are trying to solve, enabling you to be better equipped to understand how your startup should operate to best address its customers' needs. We discuss this and more with our guest, Lauren Capelin.
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    22 Min.
  • Focus on Your Network

    Focus on Your Network
    Oct 28 2021

    Entrepreneurial success is as much about how you surround yourself with people as it is any startup mechanics. Focusing on your network allows you to discover potential customers, investors and talent. But what does effective networking look like? How do you build and maintain relationships? We explore these questions and more with our guest, Dean Tavener.
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    19 Min.
  • Strategies for Traction and Growth

    Strategies for Traction and Growth
    Oct 21 2021

    Focusing on your customer to build and maintain traction is vital for any startup and is arguably the most important. Without traction, startups won't be able to attract funding, attract talent and grow. What does it mean to be a customer-centric business and understand your customer? We explore this and more with our guest, Jacob Lescove.
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    21 Min.
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