The Game Changing Attorney Podcast with Michael Mogill Titelbild

The Game Changing Attorney Podcast with Michael Mogill

The Game Changing Attorney Podcast with Michael Mogill

Von: Michael Mogill
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 How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/© 2024 Crisp Management & Leadership Marketing & Vertrieb Ökonomie
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  • 431. Branding Secrets Your Firm Needs to Scale with Rory Vaden [Encore Edition]

    431. Branding Secrets Your Firm Needs to Scale with Rory Vaden [Encore Edition]
    Jan 27 2026
    Most people think they have a revenue problem, but in reality, it’s a reputation problem. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Rory Vaden, co-founder of Brand Builders Group, New York Times bestselling author, and the youngest person ever inducted into the Professional Speaking Hall of Fame. Rory reveals why personal branding isn't about vanity or follower counts, but about the digitization of reputation in an industry where trust determines everything. Through frameworks like Sheehan's Wall and insights from building multiple eight-figure businesses, this conversation challenges the myth that you need to be everywhere, talk about everything, and serve everyone to break through. Here's what you'll learn: Why 58% of Americans want their lawyer to have an established personal brand and how the digitization of reputation drives warm inbound leads in high-trust professions How to break through Sheehan's Wall by identifying your one uniqueness and focusing all your energy on one audience, one problem, and one revenue stream Why serving the person you once were unlocks your most powerful competitive advantage and creates trust that transactions alone never will The biggest personal brands aren't the most talented. They're the most focused. This episode will show you where to aim. ---- Show Notes: 03:43 – Rory shares how he made $250,000 in his summers doing direct sales door-to-door to fund his first company. 09:10 – Why 58% of Americans want their lawyer to have an established personal brand and what that means for the legal industry. 12:08 – Rory introduces Sheehan's Wall and explains why most people fail to break through by being everywhere at once. 16:04 – Larry Winget's transformative advice on finding your uniqueness and exploiting it in the service of others. 28:19 – Rory reveals the shortcut to finding uniqueness by serving the person you once were. 30:33 – John Maxwell's definition of success and why the people who know you best should respect you most. ---- Links & Resources: Brand Builders Group Take the Stairs by Rory Vaden Sheehan's Wall ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 378. Your Law Firm’s Ads Suck: Here’s Why (and How to Fix Them) with Billy Gene Shaw 205. Gyi Tsakalakis and Conrad Saam — Marketing Mash-Up: Scalable Strategies from Industry Experts 32. Seth Godin — Putting Your Best Work Out Into the World
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    35 Min.
  • 430. AMMA — What Separates The Pros From The Rest

    430. AMMA — What Separates The Pros From The Rest
    Jan 22 2026
    The people slowing you down aren't always the ones you'd expect, and they're closer than you think. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill break down the three types of people who quietly drain your time, energy, and momentum, and why distancing yourself from them is one of the most important leadership decisions you can make. From the ones who talk in circles to the idea generators who never execute, to the "must be nice" crowd who confuse luck with sacrifice, this conversation is a tactical guide to protecting your bandwidth and building a culture of accountability. Here's what you'll learn: Why the people who say the most often have the least to offer, and how to identify when someone is avoiding accountability How to separate real initiative from empty ideation, and why ideas without execution are just hallucinations What the "must be nice" mindset reveals about envy, effort, and the victim mentality that holds people back This episode is your reminder that who you surround yourself with determines how far you go, so choose carefully. ---- 00:02:07 - The three types of people that will get in the way of your growth 00:06:02 - The Mexico vacation story and what people don't see behind success 00:07:02 - Abundance mindset vs. zero-sum thinking 00:10:05 - You can't change people, but you can align incentives with their goals 00:12:23 - Nature vs. nurture: the role of childhood trauma and intrinsic drive 00:13:40 - Why you can't teach hungry and screening for it during hiring 00:15:56 - The importance of clarity and trial roles before promotion ---- Links & Resources: The Ideal Team Player by Patrick Lencioni Nature versus nurture Chip on your shoulder mentality ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 359. AMMA — The Ultimate Guide to Retaining Top Talent 328. Sherry Stewart Deutschmann — Transform Your Business with Bold, People-First Leadership 240. Jessica Mogill — Why Hiring A-Players is Important
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    20 Min.
  • 429. The Unexpected Guide to Digital Marketing with Ryan Deiss [Encore Edition]

    429. The Unexpected Guide to Digital Marketing with Ryan Deiss [Encore Edition]
    Jan 20 2026
    The best marketing strategy is the one nobody wants to hear. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Ryan Deiss, CEO of Digital Marketer and one of the most respected authorities in modern marketing. Ryan shares the brutal lesson he learned sitting at a bar with a quarter million dollars in debt, the napkin that changed everything, and why the principles that saved his business contradict nearly every marketing trend being sold today. This conversation strips away the hacks and shortcuts to reveal what actually determines who wins in any market, why weak businesses fail faster with good marketing, and how the most successful entrepreneurs think about growth, identity, and what success really means. Here's what you'll learn: Why the entrepreneur who can spend the most to acquire a customer always wins, and how to engineer your business to do exactly that How to recognize when chasing marketing tricks is costing you more than it's gaining you, and what to focus on instead What separates entrepreneurs who scale successfully from those who burn out or plateau along the way Marketing without a solid foundation is just expensive noise. ---- Show Notes: 03:44 – The unexpected lesson from selling a $14 ebook and thinking beyond a one-time sale 04:58 – Why entrepreneurs need the dangerous mix of naivete and overconfidence to get started 08:30 – The back-of-a-napkin decision that changed everything 10:40 – How simplifying the business model led to the first $1 million year 15:32 – The real metric that matters in marketing and why most people focus on the wrong one 17:19 – Marketing as an amplifier and why it can’t fix a broken business 25:46 – Why great marketing must get people to not just notice, but stare 31:00 – The patterns behind the least successful entrepreneurs 39:40 – How Ryan defines success and the power of optionality ---- Links & Resources: Digital Marketer Viktor Frankl Vincent Van Gogh Pablo Picasso ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 211. Pat Flynn — Superfans: How to Stand Out, Grow Your Tribe, and Build a Successful Business 180. Seth Godin — Putting Your Best Work Out Into the World 29. Billy Gene Shaw — Entertain, Educate, Execute: How to Dominate on Social Media
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    47 Min.
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