In this episode, I’m thrilled to welcome my guest, a good friend and LR Comms client to the show, and that is the gorgeous Claire McEvoy.

Claire is the founder and owner of Alta Hair Studio and Light Lounge, an eco hair and beauty salon nestled in the picturesque Chapel en Ie Frith, in the Peak District. Claire shares insights into her journey as a business owner, her commitment to embracing a sustainable ECO approach and sharing her skills and love for what she does with her growing team.

Claire's passion for sustainability extends beyond her salon walls, reflecting her personal values and love for nature. She highlights the importance of community engagement and shares anecdotes of how she was able to think outside of the box to make sure she could continue to connect with and nurture her clients during the COVID lockdown.

Through her dedication to eco-conscious practices, Claire has not only been able to attract more of the right clients for her salon, she is also inspiring positive change within the hairdressing industry. Her story serves as a brilliant example for other business owners looking to embrace their values and passion, and still be able to grow a successful and profitable business.

Claire McEvoy Resource Links:

• Website: https://altahair.com/
• Instagram: https://www.instagram.com/altahairstudio/
• https://www.greensaloncollective.com/
• https://www.hurhair.co.uk

Resources

• Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop
• https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.
• Buy my book here
• Join me in my membership The Future-Proof Club here -
• The Future-Proof Club
• Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening
• Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme

Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In today's episode, I'm discussing the changing landscape of marketing and challenging some of the traditional approaches.

Sharing insights from my conversations with various business leaders and highlighting some common misconceptions about marketing.

Whether it's the MD of a successful engineering firm questioning the value of marketing or a frustrated business owner trying to manage multiple platforms, we’ll explore a fresh perspective, emphasising the importance of building and strengthening your brand to attract the right audience.

I’m urging businesses to look beyond traditional marketing methods and consider a more holistic approach that focuses on long-term sustainability and engagement with various stakeholders.

Key Takeaways:

1. Broaden Your Perspective: Move away from traditional marketing concepts and think holistically about your brand and its values.
2. Know Your Audience: Understand who you're trying to attract and why they should choose your business.
3. Internal Marketing: Engage your team as brand ambassadors, starting from the inside out.
4. Focus on Retention: Think of your business as a bucket; focus on retaining customers rather than constantly filling the funnel.
5. Test, Track, Tweak: Implement the four T's in your marketing strategy - test, track, tweak, and try again.
6. Word of Mouth Marketing: Embrace and encourage word of mouth as a powerful and sustainable marketing tool.

To wrap up, I encourage businesses to align their marketing efforts with their business goals and to be open to testing and tweaking their strategies for better results.

Resources

• Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop
• https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.
• Buy my book here
• Join me in my membership The Future-Proof Club here -
• The Future-Proof Club
• Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening
• Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme

Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

“The principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.” — Robert B. Cialdini.

This is Part 2 of my Building trust: The key to Future-Proofing your business episode where I’m taking you through my 14 step checklist to build the trust factor in your business. If you haven’t already listened to Part 1 from last week, episode 57 I highly recommend you start there and then come back to listen to the 2nd half.

Resources

• Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop
• https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.
• Buy my book here
• Join me in my membership The Future-Proof Club here -
• The Future-Proof Club
• Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening
• Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme

Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook