In 2004, Jon Seaton went door to door for Bush-Cheney with a clipboard. Can the president count on your support? Great. I can get you a yard sign. There were never enough yard signs. Somewhere in Arlington there are probably still boxes of those sheets, every answer written in pen.

Jon and I came up together in Bush world — him in the field, me on the communications side. He went on to run John McCain’s national field program, advise Lindsey Graham and launch Echo Canyon Consulting, named Best New Firm at this year’s Reed Awards. This week he came on The Friday Reporter to compare notes, four weeks out from the midterms.

The clipboard is gone. It all happens on a phone now, and a campaign knows more about a voter before the knock than we used to learn after it. Jon gives Karl Rove the credit. Rove decided grassroots could be measured like money raised or quotes in the paper: doors knocked, voters reached, events attended, every single day. That idea built the modern campaign. It also built every corporate and issue campaign in Washington that actually works.

So you’d expect a guy who sells canvassing data to swear by the numbers.

He doesn’t, entirely. Jon isn’t anti-analytics, but politics is a people business, and no forecaster can stand in 50 congressional districts at once. He reads Google Trends. He watches the national environment. Then he gets out to Phoenix or Texas, sits down at a restaurant and talks to whoever is next to him. Everybody jokes about the vibes, he told me. The vibes can tell you a lot.

What he hears out there isn’t what Washington is chasing. Not one person in Phoenix has brought up the White House ballroom with him. They want to afford groceries and gas. The campaigns that miss it are the ones that are entirely too online, chasing the outrage of the day because it feels like catnip. His fix is almost too simple. Take Twitter off your phone and listen.

I’ve worked the last four weeks of a race the same way for years. I don’t listen to Washington. I call my friends outside the Beltway.

On Election Day, Jon sends one tweet: What are you hearing? Then he waits like the rest of us, with the whole thing finally in the voters’ hands.

Notable Quotes

“They joke about the vibes, but the vibes can tell you a lot.” — Jon Seaton

“I don’t know one person in Phoenix, Arizona that cares about what the Kennedy Center is called.” — Jon Seaton

“You can question their judgment. You shouldn’t question their motives.” — Jon Seaton, on what he learned from John McCain

Takeaway

The data tells a campaign which door to knock on. The person who answers tells it what’s actually going on. Four weeks out, Jon Seaton is still listening for both.

For 25 years I wrote words that weren’t my own. At the Department of Commerce, in the Speaker’s office, at the RNC, for elected officials and whoever else I worked for. That’s the job. The best communicators are the ones you never see.

Alethia Jackson calls it being the whisperer. When she invited me onto The Power Within, her podcast about power, influence and modern leadership, I got to be the one answering the questions for a change. This week The Friday Reporter is sharing that conversation.

Alethia founded The Ultimate Power Play, a community of women leaders across health care, finance, technology, government and culture. She opens every interview the same way: how do you define power? Where I landed is that power is the ability to move something. A person, a decision, a conversation. Not the biggest title or the longest résumé. The ability to read a room and then act on what you see.

I believe the quietest person in the room is often the most powerful one, and I spent most of my career being that person on purpose. Noise gets clicks. The people who sit back and take stock are the ones who actually move things.

But staying quiet for a client is strategy. Staying quiet about your own point of view is something else. At 53 I finally have enough confidence (and enough gray hair) to share mine. When you’ve spent a career advancing other people’s voices, finding room for your own feels almost uncomfortable.

Alethia knows the feeling. Early in her career she would sit in meetings and hold back a point, figuring someone else would make it. A mentor told her that what she was thinking had value. She was in that room to take up time and space.

Someone else will say it, sure. Nobody else will say it from your experience. Imposter syndrome might be the most overused phrase of 2026, and there’s a reason it’s everywhere.

Since I started Authentically Speaking, colleagues have told me it gave them the courage to share their own points of view. That’s the part that keeps me writing.

We closed on legacy. Lately I’ve been running elevator pitch trainings, teaching everyone from the front desk to the C-suite to say who they are, what they do and why it matters in the ride from the first floor to the third. It seems small. It’s the same lesson I had to learn myself.

On the way out, Alethia said people who help others communicate give them power and voice. I spent 25 years giving mine away. It turns out you’re allowed to keep some.

Listen to my conversation with Alethia Jackson on this week’s Friday Reporter: [EPISODE LINK]. Find The Power Within wherever you get your podcasts and The Ultimate Power Play at powerplayseries.org.

Pull Quotes

“I spent 25 years writing the words that were not my own… I now feel like I have enough confidence and enough gray hair to share my own unique point of view.” — Lisa Camooso Miller

“I’m there to take time and space and to have that voice.” — Alethia Jackson

“People who help others communicate give them power and they give them voice.” — Alethia Jackson

Takeaway

Spend a career giving other people their voice and you earn the right to use your own.

The morning after the 2016 election, Katie Harbath sat at a red light on Constitution Avenue in a daze. She had gotten home around 3 a.m. and fallen asleep on the couch in her clothes, CNN still on. She didn’t know exactly what was coming for Facebook. She knew something was.

That’s where her new book opens. Katie ran Facebook’s global elections work for a decade, through 2016, Cambridge Analytica and the congressional hearings that followed. This week she came back to The Friday Reporter for a second conversation, this time about Disrupting Politics: A Front Row Seat to the Collision of Technology and Democracy, out October 6.

She didn’t hedge on why she wrote it. People know the Zuckerberg and Sandberg version. Almost nobody knows what the people in the trenches lived through day to day. She wanted that on the record, in her words.

Katie and I came up the same way. Campaigns first, an analog world, then a digital one. I was at the RNC when she was, and we all wanted the same thing: a president talking directly to voters online. For fifteen years that was the goal. Then it felt like everything changed overnight.

Washington and Silicon Valley are still two bubbles that bump into each other now and then. These days she’s in DC explaining what a prompt is, the same way she once explained a news feed. Anyone who watched Mark Zuckerberg tell a senator “we sell ads” remembers what that gap costs.

You’d expect someone who lived through that backlash to come out of it cynical about AI. Katie didn’t. Her mantra is panic responsibly: weigh what’s in front of you, make the best call you can and be willing to pivot. Congress probably won’t move before 2029. The states already are. And election officials, from the Secretaries of State to Democracy Works, are sitting down with AI companies right now on how chatbots answer where, when and how to vote. She wishes it had started six months ago. It started.

Every time I get breathless about technology, I hear Katie in my head.

She ended on something bigger than tech companies or Congress. We choose our platforms. We choose what we read and what we share. That sends a signal on its own.

Fifty years from now historians will write about this stretch. Katie made sure her story is in the pile. The rest of us are writing ours every time we hit share.

Preorder Disrupting Politics here: [LINK]

Notable Quotes

* “I didn’t want anyone else telling me my story.”

* “The best thing you can do is weigh the options in front of you right now. Make the best decision you can, and then be willing to pivot based upon what you learn from that.”

* “We can control what content we are consuming, and we can think about what content we are sharing.”

Takeaway

The problem isn’t panic. It’s freezing up. Twenty-five years at the collision of tech and politics taught Katie Harbath to make the call, stay ready to change it and never forget the citizen has a say too.

Watch here —