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In this episode of Fresh Bunch, we sit down with Adam Havrilla, Creative Director of Elite Flower; accredited member of the American Institute of Floral Designers (AIFD); Chairperson of Professional Floral Communicators – International(PFCI); and an Illinois Certified Floral Designer with more than 20 years of experience in professional floral artistry.

Known for his original, artistic designs and commitment to excellence, Adam has earned numerous industry accolades, including twice winning the coveted Iron Designer title at the International Floriculture Expo.

But this conversation goes far beyond awards. We discuss the PFCI application process and everything it entails — including Mike and Mimi applying to earn those respected letters after their names.

As PFCI Chairperson for the second year, Adam shares why more floral professionals should pursue PFCI, how the 100+ member network is advancing the industry through collaboration and shared knowledge, and why education and involvement are essential to keeping floristry thriving.

Adam also explains how mastering classic techniques — yes, even corsages — builds the foundation for stronger, more innovative designers. He discusses why understanding traditional methods makes you more confident and capable in modern floral work, and how authenticity has become one of the most powerful tools in today’s industry.

This episode is a reminder that honoring the past strengthens the future. Fueling your passion and not putting your goals on the back burner are essential to long-term success. Let’s continue elevating our profession together… and maybe even make tuberoses a little more accessible along the way.

For More infomation please visit:

https://safnow.org/awards-certifications/pfci/

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Happy Valentine’s Eve, Freshies ❤️

This week on The Fresh Bunch, News Anchor Mimi is back reporting live from Jet Fresh Cash & Carry, chatting with local Miami floral pros about the real story behind Valentine’s Day. We’re talking about how V-Day steals birthday thunder for florists, why burgundies and darker, moodier tones are dominating this year’s designs, and how to to work with the VIP Choco Wax Roses from Jet Fresh Growers.

We also get into the surprising truth: most florists love Mother’s Day way more than Valentine’s. (Sorry, Cupid.)

Head Coach Mike opens up in a full-on Valentine therapy session, sharing his honest feelings about the floral holiday — the pressure, the gratitude, and the sweet relief of February 15th. No jokes this week… just appreciation for the customers, the team, and making it through one of the biggest days in flowers.

It’s real, it’s reflective, and it’s all love from the Fresh Bunch.

See you on the other side of Valentine’s

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The Fresh Bunch is officially in full V-Day Countdown mode. The Freshies are gearing up for Valentine’s Day, and Mike introduces Fun & Fresh—a two-week, daily activity series created to ease the holiday stress and keep the energy high for customers and employees alike. Ryan, Joel, Jimi, and Mimi walk through the full schedule for both weeks, plus we hear directly from Fresh customers along the way. From singing in the Cash & Carry and custom knife engraving, to a LIVE DJ, professional headshots in the cooler, and caricature portraits that are way better than the recent ChatGPT ones flooding your feed. There’s something new every day. The Fresh Crew is treated to meals & massages. The crew also dives into some debates: floral knives vs. shears, what other tools you can (or shouldn’t) cut stems with, and the age-old question—what exactly is a glizzy? And yes… Jimi’s jokes are back. No, they still haven’t improved.