The Freedom Pivot: Business Intuition & Breaking Cycles to Starting Your Business Titelbild

The Freedom Pivot: Business Intuition & Breaking Cycles to Starting Your Business

The Freedom Pivot: Business Intuition & Breaking Cycles to Starting Your Business

Von: Hannele Korhonen
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The Freedom Pivot is the podcast for purpose-driven professionals ready to break free from golden-handcuff careers, break cycles they were taught by society and masculine business culture, and start the right business - one that sets them free.

Hosted by Hannele Korhonen, an intuitive business strategist, ex–corporate lawyer, design thinking expert, and someone who knows what it’s like to break free from cycles and golden handcuffs, this is your space to dismantle hustle culture, heal the patterns that keep you stuck, and design a soulful, sustainable business on your own terms.

Each week, you’ll find a mix of practical business strategy, mindset shifts, and cycle-breaking conversations that go beyond the surface. No formulas. No hustle hype. Just grounded tools and soul-level truth that honor both your head and your heart.

If you’re ready to stop overthinking, start building, and finally create work that feels like home, you’re in the right place.

Copyright 2025 All rights reserved.
Management & Leadership Ökonomie
  • ADHD, Entrepreneurship and Radical Acceptance: How to Build a Business Around Neurodivergent Family Life with Caroline Thor [Ep. 29]
    Dec 17 2025

    What if the calm you’re searching for isn’t something you need to create—but something that emerges when you stop fighting reality?

    In this episode of The Freedom Pivot Podcast, I’m joined by Caroline Thor, a professional organizer and KonMari consultant who supports families—especially those navigating ADHD and neurodivergent family life—in moving from constant overwhelm to grounded clarity.

    Caroline’s story is a powerful reminder that entrepreneurship doesn’t have to be built on control, hustle, or rigid planning. Instead, it can be designed around radical acceptance: accepting what is, honoring nervous system needs, and building systems that support real life rather than idealized expectations.

    This conversation explores what ADHD and entrepreneurship look like when you stop trying to “fix yourself” and start designing your business around who you actually are and the life you’re living.

    In This Episode, We Explore
    • What radical acceptance really means and why it’s foundational for sustainable entrepreneurship
    • ADHD and entrepreneurship: why traditional productivity advice often fails neurodivergent founders
    • How to build a business around neurodivergent family life and unpredictable days
    • Why calm systems matter more than motivation or willpower
    • The connection between home environments, mental health, and entrepreneurial clarity
    • How Caroline’s own freedom pivot led her to build a business that fits her life, not the other way around
    • Letting go of shame and designing systems that work with your brain, not against it

    About Caroline Thor

    Caroline Thor is a Professional Organizer, KonMari Consultant, wife, and mother of three (neurodivergent) kids. Drawing from her personal experience and professional expertise, Caroline specializes in helping families create organization systems, habits, and routines that truly work for their families.

    She believes a tidy, functional home can transform mental health and well-being, especially for families navigating ADHD and autism. As a KonMari Consultant, she follows Marie Kondo’s principles, focusing on sparking joy and creating spaces that support an ideal lifestyle.

    Caroline also hosts the popular podcast Living Clutter Free Forever, where she shares practical decluttering advice, organizing tips, and strategies. She also runs the growing online membership Clutter Free Collective, supporting families in getting their homes decluttered and organized.

    Connect with Caroline
    • Podcast: Living Clutter Free Forever
    • Instagram: @caro.thor
    • Membership: Clutter Free Collective
    Work With Me

    If this episode resonated and you’re navigating entrepreneurship alongside complexity, uncertainty, or family life that doesn’t fit neat systems:

    • Book a 1:1 → Business Intuition Session
    • Connect → Instagram @curious_hannele
    Enjoyed This Episode?

    If this conversation supported you, I’d be so grateful if you left a 5-star review on Apple Podcasts or Spotify. Your reviews help more entrepreneurs navigating ADHD, overwhelm, and freedom pivots find this podcast.

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    54 Min.
  • From Life Crisis to Financial Freedom: How to Turn Pain Into Purpose After Toxic Relationship with Heli Katajamäki [Ep. 28]
    Dec 3 2025

    What happens when life collapses under you — when the relationship you trusted turns toxic, and the future you imagined disappears overnight?

    In today’s episode, Heli Katajamäki shares her powerful story of navigating a life crisis, rebuilding from the ground up, and creating financial freedom through entrepreneurship.

    Heli is the founder of Avec Heli Events, a boutique agency producing high-hospitality executive events across Finland, the Nordics, Europe, and the Middle East. But before she built a thriving international business, she faced the painful reality of leaving a toxic relationship, raising a small child alone, and starting over with nearly nothing.

    This conversation is about what it really looks like to turn pain into purpose — one honest decision, one client, one act of courage at a time. Heli opens up about:

    • the moment she realized her life was built on lies
    • how entrepreneurship became her lifeline out of crisis
    • rebuilding self-worth after emotional manipulation
    • choosing financial independence as a path to safety and freedom
    • the long, nonlinear healing journey after toxic dynamics
    • finding purpose through service, connection, and meaningful work

    If you’re navigating your own crisis, questioning your worth, or trying to imagine a life beyond survival, this episode is a hopeful reminder that the story isn’t over. Freedom is possible — and you don’t need perfect circumstances to begin.

    About Heli Katajamäki:

    Heli Katajamäki is the founder of Avec Heli Events, a boutique event agency specialising in high-hospitality executive events across Finland, the Nordics, Europe and the Middle East. After rebuilding her business and financial independence following a toxic relationship, Heli has grown her business to serve companies seeking thoughtful, intimate and commercially impactful customer and leadership events.

    Heli has produced events for major Nordic and global companies across multiple industries. Her signature approach blends warm hospitality, strong project management and a deep understanding of how human connection shapes business decisions.

    Learn more about Heli: Avec Heli Events website LinkedIn Heli on Instagram

    Work with me

    If you’re ready for your own freedom pivot to build a business that aligns with who you are, not who you’ve been told to be — I’d love to support you.

    • Business Intuition Workshop: A 2-hour deep dive to access your next-level clarity and direction. → More info here
    • Connect on Instagram: @curious_hannele
    Leave a 5-Star Review

    If today’s episode resonated with you, it would mean the world if you left a 5-star rating and review on Apple Podcasts or Spotify. It helps more listeners find these conversations and feel less alone in their own pivots.

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    46 Min.
  • Behind the Scenes: How I’m Letting Go of Control and Inviting More Not Knowing in Business [Ep. 27]
    Nov 19 2025

    What if not knowing isn’t a problem to solve… but a portal?

    In this behind-the-scenes episode, I’m taking you inside my real, unpolished process of letting go of control and learning to surrender to uncertainty in my business.

    This isn’t a strategy breakdown or a step-by-step framework. It’s a field note from the middle of the unknown — the place I usually only talk about after clarity arrives.

    Right now, I’m in a season where the next steps aren’t clear, timelines are shifting, and the path ahead doesn’t have the tidy edges my mind would prefer. And instead of forcing clarity, I’m practicing something far more uncomfortable… and far more powerful:

    Not knowing. Letting go of control. And trusting what I can’t yet see.

    In this episode, I’ll take you behind the curtain and share what this actually looks like — the thoughts, the fears, the quiet miracles, the resistance, and the deeper intelligence that shows up only when we stop trying to outrun uncertainty.

    If you’re in a moment where your logic wants a plan but your intuition whispers “slow down,” this one is for you.

    In This Episode, You’ll Hear
    • What not knowing actually feels like inside my body and business
    • Why your mind fears uncertainty and reaches for control
    • How I’m practicing letting go while still running a business
    • The difference between “waiting” and “surrendering”
    • Why slowing down doesn’t mean losing momentum
    • The hidden intelligence inside uncertainty
    • How the unknown becomes a portal for intuition, alignment, and direction

    This is not a polished story with a beginning and an end. This is a living moment, a behind-the-scenes share from a season of dismantling old structures, following intuitive breadcrumbs, and relearning what it means to trust the deeper rhythms of my work.

    Work With Hannele

    Ready to build a business where intuition and strategy support each other? Book a 1:1 → Business Intuition Workshop Connect on Instagram → @curious_hannele

    💛 Enjoyed This Episode?

    If this resonated with you, please leave a 5-star review on Apple Podcasts or Spotify. Your reviews help more freedom-seekers and intuitive entrepreneurs discover The Freedom Pivot — and they mean the world to me.

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    23 Min.
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