AI agent traffic grew 7,851% year over year, and 95% of it is landing on retail, media, and travel sites. Frank Walsh, Field CTO at HUMAN Security, joins Jordan to talk about what happens when your customers stop visiting your website and start sending AI agents to do it for them.

This is a conversation four years in the making. Frank and Jordan have shared the stage at MRC three times, and this time they get into agentic commerce, bot management, and why the old "block every bot" playbook is now costing merchants sales. They cover which AI platforms are sending the most traffic (OpenAI, Meta, Anthropic, Perplexity, Google), how agents quietly run up costs on consumption-based tools, and what happens when an AI shopping agent fills in the blanks on a vague prompt all by itself.

They also get into "gray hat abuse": traffic that isn't malicious but still wrecks your analytics, affiliate programs, and site performance. On the other side, if your site blocks the wrong bots, the AI agents recommending products might never see yours.

Frank closes with three predictions for where agentic AI goes next. One of them will change how you think about the traffic hitting your site today.

If you work in fraud prevention, payments, ecommerce, cybersecurity, or trust and safety, this one is for you.

Get The 2026 State of AI Traffic & Cyberthreat Benchmark Report here: ⁠https://www.humansecurity.com/learn/resources/2026-state-of-ai-traffic-cyberthreat-benchmarks/⁠

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When the keynotes wrap up and the jackets come off, the real payment industry shows up. Recorded poolside at ⁠Checkout.com⁠’s Thrive event at the Pendry in Newport Beach, Jordan sits down (stands up) with Arthur Bedel for a raw, late-afternoon chat on what actually drives results in finance tech.

Ditching corporate jargon for drinks by the pool, Arthur talks straight about the business. Outside observers might think processing transactions is dry, but behind the scenes, growth comes down to culture, clever engineering, and solid trust. From quick checkouts to high-value networking, they talk about why top partnerships happen over good food and honest conversation instead of formal boardrooms.

Arthur also breaks down his latest project: building a media-driven accelerator designed to take back-end infrastructure, turn it into engaging content, and grow the biggest brands in the space.

Links to Arthur:

Instagram: ⁠https://www.linkedin.com/in/arthur-bedel/⁠

Monyz: ⁠https://monyz.co/

Solution providers across payments and fraud prevention are launching shows right now, and that is a good thing. More voices in this space means more people learning out loud. Jordan sits down with Brian Davis to talk about what it actually takes to keep one running.

This one is less about fraud and more about the machine behind the content: setting goals before you set a budget, getting marketing and the C suite aligned on what an episode is supposed to do, and what happens when a sponsor expects conversions from a campaign that was built for awareness. Brian brings the demand gen and community perspective. Jordan brings four years of running a show as a team of one.

They get into the guest pool question nobody plans for, where a fraud cast should plant its flag in the funnel, why the attribution argument tends to sort itself out, and how different production models all end up working for different goals. Jordan also walks through his gear stack and the specific choices that make a show look and sound the way he wants, including the piece of equipment most people skip.

If you run marketing at a vendor, host a show, appear on webinars, or are thinking about pointing a camera at yourself for the first time, there is something in here worth stealing.

Topics covered:

• Founder led and executive led content strategy
• Podcast sponsorship goals, CTAs, and realistic expectations
• First touch and last touch attribution in B2B payments marketing
• Why enterprise merchants weigh fraud podcast invitations carefully
• Editorial independence when your show and your employer share a space
• Recording podcasts on the conference floor
• Microphones, mirrorless cameras, lighting, and audio levels for video
• Editing workflows, distribution, and why consistency beats production value

Equipment Mentioned and Suggested:

• Sony a6700 - https://a.co/d/03P0tsuf
• Shure MV7+ - https://a.co/d/03P0tsuf
• Shure SM7dB - https://a.co/d/03P0tsuf
• Fifine Mic - https://a.co/d/03P0tsuf

Other mentions:

• Interface for mic to computer - https://a.co/d/0fCRRpiK
• Cloudlifter (not needed for Sm7dB only SM7B regular) - https://a.co/d/07HYP75U

• Sony ZVE-10 (non usb 4k) - https://a.co/d/07HYP75U

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This episode is brought to you by ⁠WhoBilled.me⁠. Ever seen a charge on your statement like "POS CHECK CARD PURCHASE DEBIT * SUPERCELL" and had no idea what it was? Merchants get about 25 characters to identify themselves, your bank wraps its own labels around that, and a location field gets stapled on the end. The result reads like a ransom note — so people dispute their own kids' in-game purchases and shrug off the charges that were actually fraud. Paste the descriptor into ⁠https://WhoBilled.me⁠ and find out who really billed you, how to reach them, and what the charge was probably for.